116: The Marketing Magnifier
05/03/23 • 35 min
Creating actionable marketing strategies and ideas can make all the difference in getting your business noticed. But not all marketing is created equally, so you have to know what types apply to your particular enterprise.
Today, digital marketing is what most people think of when they think about marketing. It includes social media platforms, email marketing campaigns, and even display ads on websites like CNN or Fox News.
In this episode of The Customer Service Revolution, John welcomes guest Anthony Milia, owner of the award-winning digital marketing firm Milia Marketing in Cleveland, Ohio, and bestselling author of the book Marketing Magnifier. Anthony helps small- and medium-sized businesses get the best ROI for their marketing investment by shedding light on their sales and marketing challenges, helping them raise the bar, and setting the standard in digital marketing performance.
Anthony reveals his secret to finding the right marketing recipe for businesses. Additionally, you’ll hear what makes his book stand out from other marketing books, how to determine where your marketing dollars should go, and the tools he recommends you have to improve or add to your marketing tech stack.
Here are just a few takeaways:
- What Anthony’s book is about and what business owners can learn about marketing from his writing
- The various forms of digital marketing and the role of ads in search engine optimization (SEO) for localized advertising
- What remarketing and retargeting are, and how display ads work
- How Anthony helps the client determine where their marketing dollars should go and the differences between B2C and B2B marketing
- Some of the mistakes business leaders make with marketing
- The tools he recommends businesses add to improve or add to their marketing tech stack
Resources mentioned:
Purchase Marketing Magnifier on Amazon or listen on AudibleWebsite: Miliamarketing.comLinkedIn: https://www.linkedin.com/in/anthonymilia/
CallRail: https://www.callrail.com/
The Customer Service Revolution Podcast
The 2023 Customer Service Revolution Conference
Customer Experience Executive Academy
Customer Experience Executive Online Academy
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EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.
Creating actionable marketing strategies and ideas can make all the difference in getting your business noticed. But not all marketing is created equally, so you have to know what types apply to your particular enterprise.
Today, digital marketing is what most people think of when they think about marketing. It includes social media platforms, email marketing campaigns, and even display ads on websites like CNN or Fox News.
In this episode of The Customer Service Revolution, John welcomes guest Anthony Milia, owner of the award-winning digital marketing firm Milia Marketing in Cleveland, Ohio, and bestselling author of the book Marketing Magnifier. Anthony helps small- and medium-sized businesses get the best ROI for their marketing investment by shedding light on their sales and marketing challenges, helping them raise the bar, and setting the standard in digital marketing performance.
Anthony reveals his secret to finding the right marketing recipe for businesses. Additionally, you’ll hear what makes his book stand out from other marketing books, how to determine where your marketing dollars should go, and the tools he recommends you have to improve or add to your marketing tech stack.
Here are just a few takeaways:
- What Anthony’s book is about and what business owners can learn about marketing from his writing
- The various forms of digital marketing and the role of ads in search engine optimization (SEO) for localized advertising
- What remarketing and retargeting are, and how display ads work
- How Anthony helps the client determine where their marketing dollars should go and the differences between B2C and B2B marketing
- Some of the mistakes business leaders make with marketing
- The tools he recommends businesses add to improve or add to their marketing tech stack
Resources mentioned:
Purchase Marketing Magnifier on Amazon or listen on AudibleWebsite: Miliamarketing.comLinkedIn: https://www.linkedin.com/in/anthonymilia/
CallRail: https://www.callrail.com/
The Customer Service Revolution Podcast
The 2023 Customer Service Revolution Conference
Customer Experience Executive Academy
Customer Experience Executive Online Academy
Follow and Review:
We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.
Previous Episode
115: Tailoring Your Brand Experience to the Female Consumer
You're missing out if your company isn’t creating an experience for its female shoppers. Female shoppers influence 86% of all household spending. Worldwide, they control and influence $43 trillion of spending.
Companies often neglect their female demographic, catering to their male shoppers' more utilitarian needs and desires. Making minor adjustments could attract more female shoppers and add more revenue to your bottom line.
In this episode of The Customer Service Revolution, John welcomes best-selling author and highly-sought speaker Katie Mares to the show. Katie has inspired audiences around the world to think differently about the female consumer, customer experience, and leadership. She’s worked with globally-recognized brands, including Honda, Volvo, Celebrity Cruises, and Canada Post. Her new book, CustomHer Experience, focuses on improving the branding and customer experience for female consumers.
You’ll hear how you can cater your sales experience to the male and female demographics, why relationships matter to female buyers, and how doing an audit of your customer experience can show you where your female customers are being left out of the equation.
Here are just a few takeaways:
- Why Katie wrote her book CustomHer Experience and how companies are missing the mark when it comes to female consumers
- The differences between male and female customers and how to cater the sales experience to each demographic
- The importance of brand relationships for female shoppers and the role of the limbic brain in the shopping experience
- How an audit of your customer experience can show you where your female customers are being left out of the equation and where adjustments need to be made
- The role of consumer personas in marketing and the hedonic experience
- The different stages of life female shoppers experience, how it influences their discretionary income, and why they influence three or four generations of spending
Resources mentioned:
CustomHer Experience book page
Find the book on Amazon
Katie’s Instagram
Kate on LinkedIn
thedijuliusgroup.com/the-customer-service-revolution-podcast
thedijuliusgroup.com/project/cx-executive-academy
thedijuliusgroup.com/project/cx-executive-academy-online
Follow and Review:
We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.
Next Episode
117: How to Crush the Competition with Service
Customer service is often seen as a “soft skill,” something nice to have but not necessary for a business to run well. It’s an afterthought, and this is especially true for small businesses.
When small businesses can learn customer service skills from larger ones, the business owners can see them flourish and thrive. You’re delivering a high level of service in what may be an unexpected environment. It takes an everyday experience and transforms it into a special one.
In this episode of The Customer Service Revolution, John interviews Hank Ebeling, owner of H4 Training, author, and podcast host, about how he took an ordinary gym experience and turned it into an extraordinary one. Hank learned about customer service early in his career from his manager in Las Vegas and injected that experience into his business.
Hank understands that offering customers a high level of service on the precipice of leaving can retain them. By cultivating this kind of culture in his business, he’s created a thriving gym with a team that instinctively knows how to serve their clients above and beyond.
Here are just a few takeaways:
- What Hank’s first managers at a gym he worked at taught him about creating an excellent customer service experience and how he transferred that to his business, H4 Training
- How he built credibility as an expert in his field and why working in the industry provided an advantage
- The difficulties small businesses face in offering world-class customer service and the lessons they can learn from larger businesses
- His book, Crushing the Competition, and the LTS method he outlines in it
- How Hank finds the “superhero” team members and identifies the attributes that make them superheroes
- The three Cs--care, commitment, and community--that make up his service vision
- Some interview questions he uses to find team members who represent the culture and how a self-audit can pinpoint roadblocks to delivering high levels of service
- Why customer service skills are an intelligent business strategy
Resources mentioned:
thedijuliusgroup.com/the-customer-service-revolution-podcast
thedijuliusgroup.com/project/cx-executive-academy
thedijuliusgroup.com/project/cx-executive-academy-online
LinkedIn - www.linkedin.com/in/hank-ebeling-9b603655
Instagram - www.instagram.com/hankebeling
Hank's Book - www.amazon.com/Crushing-Competition-Service-Entrepreneurs-Outstanding/dp/B08P6G6YFV
Success Trails Podcast - podcasts.apple.com/us/podcast/success-trails-podcast/id1491010186
Follow and Review:
We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.
EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.
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