Jonathan Thirkill - Managing a full time job whilst launching a tech start-up

In this episode I speak to Jonathan Thirkill who has a relentless enthusiasm for providing memorable customer experiences through marketing. He started his software company to solve a problem he faced whilst working full time as a web development manager - he couldn't find a good enough solution so decided to develop one himself. Jonathan has a great story to tell about how he launched his tech-startup Boostify and he shares his insights around what it takes to develop your own software from scratch and how to create a great product by developing around the needs of the customer instead of making assumptions.