CultureVoice: Ep. 5: "Moving The Needle For First-Time Attendees"

05/29/18 • 32 min

CultureVoice: The Marketing of Arts and Culture

In this episode, Carol and Ron discuss ways to market and measure campaigns to first-time arts attenders. Over the episode, they provide six different strategies you can put in place today to experiment with your outreach. Let's get those folks in the door, loving your programs, and coming back!

Previous Episode

CultureVoice--Ep. 4--"Cath Hume, Diversity, and Resources"

In this episode, we talk the new head of the Arts Marketing Association of the U.K., Cath Hume, about different ways of growing our understanding of diversity, agile thinking, the upcoming AMA conference in Belfast, and a ton of resources. Links mentioned in the episode: https://www.youtube.com/watch?v=pKjzCG35YQM&feature=youtu.be&t=9597 http://www.artsprofessional.co.uk/ http://flurrymobile.tumblr.com/post/157921590345/us-consumers-time-spent-on-mobile-crosses-5 https://thecoffeelicious.com/how-to-stayoutraged-without-losing-your-mind-fc0c41aa68f3 Thank you for listening!

Next Episode

CultureVoice [Ep. 6] "Reducing Barriers to Attendance: New Research"

Carol and Ron discuss recent research that Carol has completed on the difficulties some people encounter when deciding to attend cultural events, and synthesize the findings for practical application.