Episode 84: LA Gear

LA Gear was an active wear brand started in the 1980’s that focused mostly on sneakers. What started as a women’s accessory company quickly became one of the most recognizable brands of its time. But how did a company that at one point was said to be the best performing company listed on the stock market become all but forgotten? In this episode we will break down what happened to LA Gear, run into Michael Jackson, and prove that brand visibility doesn’t always equal success.