Ruse - Lying the American Dream - Author Interview with Robert Kerbeck

Customer-centric agile is a methodology that combines agile practices and customer-centricity to create products and services that meet customers' needs. In this approach, the customer is placed at the centre of the product development process, and their feedback is used to inform every aspect of the product or service.

The customer-centric agile methodology emphasizes collaboration between cross-functional teams, including designers, developers, and product managers, to ensure that customer needs are met at every stage of the development process. The approach also emphasizes the importance of rapid iteration and continuous improvement, with regular feedback sessions and testing to ensure that the product meets customer needs.

Customer-centric agile also emphasizes the importance of creating a culture of customer-focused innovation within the organization. This includes creating a shared vision and purpose around the customer, empowering employees to make decisions based on customer feedback, and creating a culture of experimentation and learning.

A customer-centric agile methodology is a powerful approach to building products and services that meet customers' needs. By combining agile practices with a customer-centric mindset, organizations can create products that are innovative and effective and meet their customers' needs and expectations.