#281: Adam Reeds, CEO of Ledn, on Crypto Lending and Why Bitcoin Makes Great Collateral

11/09/23 • 40 min

Adam Reeds is the Co-Founder and CEO of Ledn, a global company regulated in the Cayman Islands that focuses on building financial products to help people save in bitcoin and digital assets. Prior to co-founding Ledn, Adam spent ten years at Dream Asset Management, where he developed, built, and financed a $1.5 billion portfolio of renewable power projects. It was Bitcoin's connection with the energy that brought Adam into Bitcoin mining, where he and his co-founder identified a gap in financing digital assets. Today, Ledn is a broad financial services platform with clients in over 130 countries. Adam is a graduate of the HBA program at the Richard Ivey School of Business and also holds a Bachelor of Engineering Science from the University of Western Ontario.
In this conversation, we discuss:
- Crypto loans vs. traditional loans
- The future of crypto lending
- Why Bitcoin Makes Great Collateral
- How Ledn survived the lending crisis of 2022
- Ledn's new products (DCNs and Growth Accounts)
- Investing in the energy sector
- Bitcoin mining in Canada
- Canada’s energy consumption
Ledn
Website: ledn.io
X: @hodlwithLedn
Instagram: @ledn.io
Adam Reeds
X: @adamreeds
LinkedIn: Adam Reeds

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Previous Episode

#280: Rich Rines, Contributor to Core DAO, on Bitcoin Utility and Cross Chain Functionality

Rich Rines is an initial contributor to Core DAO, an independent blockchain combining the decentralization and security of Bitcoin with the scalability and application platform of Ethereum.
Rich focuses on the implementation and growth of Core DAO’s revolutionary decentralized consensus mechanism aimed at unlocking the full potential and promise of blockchain technology by leveraging the complementary qualities of Proof of Stake alongside Proof of Work.
Rich is also the founder and CEO of an outbound contact center software company called AutoReach and led money movements engineering at Coinbase for 3 years. Prior to those roles, Rich was an engineer at LendingHome and Thoughtbot.
In this conversation, we discuss:
- Bitcoin miner challenges
- Bitcoin use cases
- Leveraging PoW and PoS
- Core’s impressive global audience and the successful airdrop stats from launch
- Interoperability and cross-chain functionality
- Onboarding communities that need crypto most: developers, Bitcoin miners, and end-users
- Building money movement products
- Onboarding web2 over web3
Core DAO
Website: coredao.org
X: @Coredao_Org
LinkedIn: t.me/CoreDAOTelegram
Rich Rines
X: @richrines
LinkedIn: Rich Rines
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This episode is brought to you by PrimeXBT.
PrimeXBT offers a robust trading system for both beginners and professional traders that demand highly reliable market data and performance.

Next Episode

#282: Tara Fung, CEO of Co:Create, on How Web3 Loyalty Can Onboard Brands to Web3

Tara Fung is the Co-Founder & CEO of Co:Create. Tara is a growth-oriented leader who enables innovative brands to unlock the power of their community through gamified, self-owned reward programs. With a background as Chief Revenue Officer of Alto, a leading cryptoIRA and digital asset IRA custodian, Tara forged partnerships with institutional crypto asset managers, driving a staggering 25X revenue growth in just 18 months.
She also served as Chief Commercial Officer at a consumer lending FinTech firm, spearheading an advocacy campaign to change the tax treatment of employer-sponsored student loan repayment programs. Her efforts resulted in the passage of this initiative as part of the CARES Act. Tara holds degrees from Harvard Business School and the University of South Carolina.
In this conversation, we discuss:
- How Web3 loyalty is an upgrade on traditional loyalty programs
- How Web3 loyalty can help onboard brands to Web3
- Tattoos on the blockchain
- How can the eCommerce industry benefit from Web3 technologies as a whole
- Why the intersection of web3 and luxury fashion will be one of the most popular use cases
- Co:Create Ink — ten world famous tattoo artists enter web3 loyalty
- Co:Create Studios
- Delta changing their loyalty program
- Owning the experience layer
- The power of APIs
Co:Create
Website: www.usecocreate.io
X: @usecocreate
Discord: discord.gg/AUJbWTw5mS
Tara Fung
X: @nonfungibletara
LinkedIn: Tara Fung
Instagram: @tara_fung