What to do When You Have Two Distinct Target Customers

04/27/20 • 11 min

1 Listener

In today's episode, Pam answers a question from Melanie of Timmel Crochet. She asks, "I sell crochet products and design patterns. Do I need to create two separate businesses?"

This is such a good question and it's something I've wrestled with in the past. So we'll explore what are target customers and whether you should have more than one. Find out what I chose, what I'd do differently, and what I recommend if you find yourself with two distinct target customers for your crochet business.

Grab a hook and a WIP and listen in for actionable, bite-sized crochet business tips.

Get your FREE Handmade Business Binder for Crochetpreneur subscribers.

Find show notes and more at crochetpreneur.com/what-are-target-customers/

Music from Pond 5: Happy Walking by Play Again

In today's episode, Pam answers a question from Melanie of Timmel Crochet. She asks, "I sell crochet products and design patterns. Do I need to create two separate businesses?"

Grab a hook and a WIP and listen in for actionable, bite-sized crochet business tips.

Get your FREE Handmade Business Binder for Crochetpreneur subscribers.

Find show notes and more at crochetpreneur.com/what-are-target-customers/

Music from Pond 5: Happy Walking by Play Again

Previous Episode

How to Price Crochet Patterns

In today's episode, Pam answers the question, "How do you price digital downloadable crochet patterns?" And the answer might be more complex than you thought!

Grab a hook and a WIP and listen in for actionable, bite-sized crochet business tips.

Get your FREE Handmade Business Binder for Crochetpreneur subscribers.

Find show notes and more at crochetpreneur.com/6

Music from Pond 5: Happy Walking by Play Again

Next Episode

Can I Sell Products Made from Other People's Designs

In today's episode, Pam answers a question that reverberates through the maker community on a daily basis, "Can I sell physical products that I didn't design? What does it mean by 'for personal use only'?"

Copyright law is one of those issues in the crochet community that brings out the best and worst in people. Let's take a look at what copyright protections crochet designers have and whether or not those protections extend to the items made from their crochet patterns.

Then, we'll talk about some dos and don'ts for both makers of finished products and crochet designers.

Grab a hook and a WIP and listen in for actionable, bite-sized crochet business tips.

Get your FREE Handmade Business Binder for Crochetpreneur subscribers.

Find show notes and more at crochetpreneur.com/8

Music from Pond 5: Happy Walking by Play Again