S1 E3 - Marketing Differences Between Large and Small Credit Unions with Michael Mattone

08/02/19 • 16 min

Michael Mattone from Hudson River Financial Federal Credit Union joins us to share his insights between marketing a $3 billion Credit Union and a $60 million Credit Union . Time Stamps: 00:00 — Intro 00:35 — Michael's Background 01:32 — Similarities Regarding Credit Unions of Different Sizes 02:44 — Big -> Small Challenges 03:55 — Succeeding at a Small Credit Union 06:17 — Wearing Multiple Hats 07:33 — Improve Channels of Communication 8:51 — Communication Tips 9:57 — Big -> Small Tips 10:52 — Pros/Cons for Big/Small Credit Unions 12:18 — Getting Involved in Credit Union Associations 15:09 — Michael's Advice #cumarketingpodcast

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S1 E2 - Rebranding Strategies with Michael Hostetler

"In the end, a brand is more than just marketing pieces, ads and creative elements. It really should be at the heart of what a company does." Michael Hostetler from Crane Credit Union joins us and shares his rebranding strategies as well as ways to develop a presence in your communities. Time Stamps: 00:00 — Intro 00:25 — Recognizing the Need to Rebrand 01:42 — Rebranding Process 04:59 — Rebranding Timeline 06:59 — Incorporating Feedback 09:00 — Reaction to the New Brand 10:16 — Putting Focus on the Community 13:54 — Random Acts of Kindness 17:10 — Rebranding Lessons 20:06 — Michael's Advice 21:58 — Where to Connect with Michael #cumarketingpodcast

Next Episode

S1 E4 – Credit Union Technologies with Steven Page

Steven Page from Safe America Credit Union joins us to share his tips and strategies on everything related to technology in the credit union industry. We discuss how to onboard members to new technologies, how to determine which technologies are right for your credit union, and ways to effectively market the roll out of new technologies. Time Stamps: 00:00 — Intro 00:35 — Steven's Journey 02:06 — Changes in Technology 04:13 — Onboarding Members to New Technologies 09:28 — Analyzing Data 11:40 — Determining Which Technology to Choose 15:43 — Generational Differences 20:26 — Marketing New Technologies 23:17 — Steven's Advice