Creator Club | Social Media Marketing & Content Creation - This is the secret to a highly effective content strategy on social - and it's not what you'd expect!

This is the secret to a highly effective content strategy on social - and it's not what you'd expect!

08/02/21 • 25 min

2 Listeners

Creator Club | Social Media Marketing & Content Creation

In the current digital marketing landscape, there are a million and one ways that you can choose to promote your business online. Between all the big social media platforms, to content like YouTube, or blogs, it can honestly feel like a "choose your own adventure" book that has no clear ending. My team and I have worked with dozens of small business owners that are uncertain about how to approach content marketing, where they should start, and which platforms they should focus their time one - especially when you have limited time to invest in online marketing. In this episode, I want to share one approach to digital marketing that I think will help save you time, allow you to grow, network, make sales, and establish yourself as an expert in your field - all by using one platform, and that is: starting a podcast.

Keep on listening to hear my step-by-step strategy for using a podcast as the backbone of your content marketing strategy. And in case you're already feeling intimiated: don't worry, we're going to talk about how you can do this as a total beginner that doesn't know anything about audio editing, microphones, or RSS feeds. Let's get into it!

Previous Episode

The ultimate guide to content batching fast across Instagram, Podcast, YouTube and MORE!

Here's the honest truth: if you want to grow your online presence, on any social media platform, the hardest part is going to be creating enough content to get noticed, and doing it on a consistent basis. Over the years of working in social media marketing, chatting with clients or folks that I've done coaching with, the trend that seems to be present among pretty much much every creator or online entrepreneur is that they'd like to grow their following online quickly, but they don't have a lot of time to invest in content creation. And this is the ultimate problem, because you need to publish a lot of content over a long period of time to grow, and it takes a lot of time to create content - or does it? Okay, yes, it does take time to make good content, but there are some strategies and processes that you can use to make everything more efficient. And that's exactly what we're going to do a deep dive into in this episode.

Next Episode

How to get over your fears of starting a YouTube channel and get comfortable on camera

Over the years I’ve spent making Youtube videos, I’ve met so many friends and acquaintances that tell me “I think it would be so fun to start a YouTube channel, I just don’t think I could do it.”

Can you relate? Have you ever found yourself saying that?

You have no idea how discouraging I find that response.

I want you to start a YouTube channel, heck, I want everyone who’s ever thought to themselves that they might like to start one, to start one. I honestly believe that everyone has something they can gain from it - it might not be a large audience or fame or fortune, but it could certainly be improving in their skills, finding a like minded community, or gaining confidence.

So why do so many people who have an interest in this platform have hesitations about starting it? I asked my Instagram audience if they had ever thought about starting a YouTube channel and over 80% said they had. Then, I asked them why they hadn’t started yet.

In this episode, I want to tackle the top 5 fears potential creators have when they are considering starting a YouTube channel, and I’m going to tell you exactly how you can move past them and start creating those videos you’ve thought about making for so long.

As mentioned in the episode, you can sign up for the waitlist for our first-ever content batching workshop at www.creatorlymedia.com/workshop