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The ultimate guide to content batching fast across Instagram, Podcast, YouTube and MORE!
07/26/21 • 15 min
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Here's the honest truth: if you want to grow your online presence, on any social media platform, the hardest part is going to be creating enough content to get noticed, and doing it on a consistent basis. Over the years of working in social media marketing, chatting with clients or folks that I've done coaching with, the trend that seems to be present among pretty much much every creator or online entrepreneur is that they'd like to grow their following online quickly, but they don't have a lot of time to invest in content creation. And this is the ultimate problem, because you need to publish a lot of content over a long period of time to grow, and it takes a lot of time to create content - or does it? Okay, yes, it does take time to make good content, but there are some strategies and processes that you can use to make everything more efficient. And that's exactly what we're going to do a deep dive into in this episode.
Here's the honest truth: if you want to grow your online presence, on any social media platform, the hardest part is going to be creating enough content to get noticed, and doing it on a consistent basis. Over the years of working in social media marketing, chatting with clients or folks that I've done coaching with, the trend that seems to be present among pretty much much every creator or online entrepreneur is that they'd like to grow their following online quickly, but they don't have a lot of time to invest in content creation. And this is the ultimate problem, because you need to publish a lot of content over a long period of time to grow, and it takes a lot of time to create content - or does it? Okay, yes, it does take time to make good content, but there are some strategies and processes that you can use to make everything more efficient. And that's exactly what we're going to do a deep dive into in this episode.
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Use your Instagram Insights to grow! What your Instagram analytics mean: explained
Let's talk analytics. Trust me, I know it can sound totally boring, and if you're like me you might resist looking at stats because you get into being a creator expressly because numbers were not your thing - but here's the deal: understanding your Instagram insights can be a huge benefit to your and your growth. Even though the conversation about insights and the algorithm often sounds like it's a case of creators versus our robot overlords, the truth is much less scary and a lot more boring. Your Instagram insights are simply a reflection of how your audience is responding to your content. Your Insights are a direct reflection of how your audience responded to your content, whether it was engaging and therefore whether the algorithms pushed that content to more of your audience or if it more or less stayed among only your die-hard fans.
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This is the secret to a highly effective content strategy on social - and it's not what you'd expect!
In the current digital marketing landscape, there are a million and one ways that you can choose to promote your business online. Between all the big social media platforms, to content like YouTube, or blogs, it can honestly feel like a "choose your own adventure" book that has no clear ending. My team and I have worked with dozens of small business owners that are uncertain about how to approach content marketing, where they should start, and which platforms they should focus their time one - especially when you have limited time to invest in online marketing. In this episode, I want to share one approach to digital marketing that I think will help save you time, allow you to grow, network, make sales, and establish yourself as an expert in your field - all by using one platform, and that is: starting a podcast.
Keep on listening to hear my step-by-step strategy for using a podcast as the backbone of your content marketing strategy. And in case you're already feeling intimiated: don't worry, we're going to talk about how you can do this as a total beginner that doesn't know anything about audio editing, microphones, or RSS feeds. Let's get into it!
Sign up for our workshop! www.creatorlymedia.com/workshop
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