2020 Update to the Evaluation of Corporate Compliance Programs - DoJ Recommends Short Training &amp; Comms

60-Second Communication & Awareness Shorts – A variety of short, customizable, quick-hitter “commercials” including songs & jingles, video shorts, newsletter graphics & Gifs, and more. Promote integrity, compliance, the Code, the helpline and the E&C team as helpful advisors and coaches.

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Some of the highlights include:

Why is this change both significant and importantly was is the Government’s expectation? What is the difference between “shorter” and “targeted” training?
The DOJ has acknowledged what most successful programs have known for a while. That shorter, more frequent training and communications are more effective. Most adult learning principles support this.
Training is important, but it should be shorter, relevant and interesting.
Comms is separate. It services a different purpose.
To advertise where resources are.
To drive traffic to those resources – teach people where to go.
To remind people and reinforce resources and themes.
“Enable employees to timely identify and raise issues”
That is making resources accessible and easy to use
Show up in more places – Apps, Newsletters, Intranet Posts, email signature, in the mouths of leadership
It’s also about making people know that they are safe
Targeted is focused on making training relevant. Corporate comms can go to everyone, everywhere, all the time. Training should be tactically relevant to job function.
Learnings and Entertainments creates short stories about specific issues so that companies can deploy those to those specific audiences.
Broadcat makes job aids which are helpful in this regard.
Offerings are aligned with what the DOJ is recommending in their 2020 update.
“Hey maybe a group of comedians and improvisers have something to offer.”
L&E's whole business is structured around two things.
Promoting E&C as helpful advisors and coaches.
Promoting Speak Up culture.
Short, Entertaining, Memorable Comms & Awareness – this is designed to raise the visibility of the issues policies and resources so they are easy to access. Show up in more places. Try to shift attitudes and behaviors over time.
Person on the Street Campaigns – gives voice to employees. Makes it less preachy.
Stories that shed light on the speak up process – share why things happen and the results of those things. Very specific and targeted learning.
Talk Shows that help leaders shed light on the speak up process – build trust.
Improv Training to help leadership encourage speak up culture.

Resources:

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Previous Episode

Speak Up and Creativity

Where does creativity fit into compliance? In more places than you think. Problem-solving, accountability, communication, and connection - they all take creativity. Join Tom Fox and Ronnie Feldman on Creativity and Compliance, part of the Compliance Podcast Network. In this episode, we discuss how to use creativity your compliance communications to have a more effective compliance program by producing a more robust Speak Up culture in your organization. In a prior podcast, we established that a Speak Up Culture requires trust and that requires changing the social environment.

Some of the highlights include:

How do you change your organization’s social environment to create trust?
It is more than simply training.
You must continually reinforce the right kind of behaviors and attitudes - over and over and over and over again.
Overcoming message fatigue.
If you don't want message fatigue and you don't want people to tune you out, you need to be creative and interesting and you need to change up the delivery mechanism to keep it fresh. You actually want your message to be jarring in a way.
It's important to be interesting and entertaining, so you can put it in more places. Show up where people are.
Integrate into other department trainings, newsletters, meetings.
Use social collaboration sites.
Get on the video message boards.
Play commercials.
This only happens if your programming is interesting.
It should be Positive not Preachy. Scare tactics drive bad behavior underground.
Have the message come from employees. Person-on-the-street campaigns have been successful because it comes from the people saying, this is how we feel about it. We are the kind of company that speaks up.
Why is transparency so important?
To build trust, you need to shed light on the process. Transparency is the key.
Share what happens after people speak up and highlight confidentiality in the process.
Highlight that all reports are followed up on.
Tell stories about things that happened - masked to protect the innocent/guilty.
This will help you build trust over time.
And what about training?
Training, but training for management.
Create a Listen Up Culture for Management.
Campaigns targeted at leadership. Give them a simple process for them to get help on what to do. Make it simple.
Give them training - teach and then use improv skills to help them be more welcoming and approachable.

Resources:

Workplace Tonight Show! Micro-learning – a library of 1-10-minute trainings and communications wrapped in the style of a late-night variety show, that explains corporate risk topics and why employees should care.

Custom Live & Digital Programing – We’ll develop programming that fits your culture and balances the seriousness of the subject matter with a more engaging delivery.

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Next Episode

Happy Fourth Anniversary to Learnings and Entertainment

Some of the highlights include:

What has Ronnie learned in his journey through compliance?
Why does compliance need a bunch of comedians?
What are the lessons for the compliance professional?
How has the compliance community evolved over the past 4 years?
Where is it going?
What does Ronnie see for Learning & Entertainment?

Resources: