Creativity and Compliance

60-Second Communication & Awareness Shorts – A variety of short, customizable, quick-hitter “commercials” including songs & jingles, video shorts, newsletter graphics & Gifs, and more. Promote integrity, compliance, the Code, the helpline and the E&C team as helpful advisors and coaches.

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07/24/20 • 18 min

Speak Up and Creativity

Creativity and Compliance

07/10/20 • 14 min

Where does creativity fit into compliance? In more places than you think. Problem-solving, accountability, communication, and connection - they all take creativity. Join Tom Fox and Ronnie Feldman on Creativity and Compliance, part of the Compliance Podcast Network. In this episode, we discuss how to use creativity your compliance communications to have a more effective compliance program by producing a more robust Speak Up culture in your organization. In a prior podcast, we established that a Speak Up Culture requires trust and that requires changing the social environment.

Some of the highlights include:

How do you change your organization’s social environment to create trust?
It is more than simply training.
You must continually reinforce the right kind of behaviors and attitudes - over and over and over and over again.
Overcoming message fatigue.
If you don't want message fatigue and you don't want people to tune you out, you need to be creative and interesting and you need to change up the delivery mechanism to keep it fresh. You actually want your message to be jarring in a way.
It's important to be interesting and entertaining, so you can put it in more places. Show up where people are.
Integrate into other department trainings, newsletters, meetings.
Use social collaboration sites.
Get on the video message boards.
Play commercials.
This only happens if your programming is interesting.
It should be Positive not Preachy. Scare tactics drive bad behavior underground.
Have the message come from employees. Person-on-the-street campaigns have been successful because it comes from the people saying, this is how we feel about it. We are the kind of company that speaks up.
Why is transparency so important?
To build trust, you need to shed light on the process. Transparency is the key.
Share what happens after people speak up and highlight confidentiality in the process.
Highlight that all reports are followed up on.
Tell stories about things that happened - masked to protect the innocent/guilty.
This will help you build trust over time.
And what about training?
Training, but training for management.
Create a Listen Up Culture for Management.
Campaigns targeted at leadership. Give them a simple process for them to get help on what to do. Make it simple.
Give them training - teach and then use improv skills to help them be more welcoming and approachable.

Resources:

Workplace Tonight Show! Micro-learning – a library of 1-10-minute trainings and communications wrapped in the style of a late-night variety show, that explains corporate risk topics and why employees should care.

Custom Live & Digital Programing – We’ll develop programming that fits your culture and balances the seriousness of the subject matter with a more engaging delivery.

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07/10/20 • 14 min

Speak Up and Communication

Creativity and Compliance

06/26/20 • 17 min

Some of the highlights include:

What is a Speak Up Culture?
Define it as creating a social environment where employees feel comfortable speaking up to ask questions and report concerns and they know the options for doing that.
Why is it so difficult to achieve?
Intertwine it with training - which means its infrequent
It's usually boring and not particularly creative - dull posters
They make it "inspirational" which often comes off as preachy or inauthentic
Or perhaps they do a campaign but that campaign is once a year for a few weeks or worse, every other year.
This is largely ineffective
We've all heard the excuses.
Grew up with - It's not cool to tattle. Don't be a snitch
Nothing will happen anyway
Someone else will probably take care of it
I don't want to get anyone in trouble
I'm a no drama llama
THEREFORE - you have to actually reverse this kind of thinking, which takes time.
How can you establish trust?
Comms are more important than training – continually promote and do so creatively so people pay attention and remember.
Transparency – share what happens - in aggregate. Tell stories.
Share the mechanics of the process
Make personal connections – you and your team need face time
Listen Up Culture – provide skills and resources for management – we do improv training to support that
Can you do this in the new WFH environment?
Sure. Comms are even more important.
Commercials during zoom meetings
Stories – discussion groups
Talk Shows & Podcasts – to get your face out there, answering questions.

Resources:

Custom Live & Digital Programing – We’ll develop programming that fits your culture and balances the seriousness of the subject matter with a more engaging delivery.

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06/26/20 • 17 min

Ricardo Pellafone-Your Compliance Training Sucks

Creativity and Compliance

05/23/20 • 32 min

Ricardo’s journey into compliance and what led him to found Broadcat.
Why is compliance training the worst?
Why is using the using the right tool for the job critical in compliance training?
How can compliance training educate?
Why is it important to target specific behaviors in compliance training?
Why is awareness and communications so critical when thinking about compliance training?

Resources

Ronnie Feldman

Custom Live & Digital Programing – We’ll develop programming that fits your culture and balances the seriousness of the subject matter with a more engaging delivery.

Ricardo Pellafone and Broadcat

For more information on Broadcat, click here.

For Ricardo's LinkedIn profile, click here.

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05/23/20 • 32 min

Earnie Broughton on Elevating Ethics & Compliance Certification

Creativity and Compliance

05/01/20 • 28 min

Where does creativity fit into compliance? In more places than you think. Problem-solving, accountability, communication, and connection - they all take creativity. Join Tom Fox and Ronnie Feldman on Creativity and Compliance, part of the Compliance Podcast Network to explore these issues. In today’s episode we are joined by Earnie Broughton, Senior Advisor at ECI. We visit with Earnie about ECI’s recently published new, on-demand Elevating Ethics & Compliance Certification prep course and how ECI utilized some creative approaches to ensure the course is engaging and even a little fun.

Some of the highlights include:

The professional journey of Earnie Broughton.
How Earnie has used comedic training videos successfully in a corporate compliance function.
What is Elevating Ethics & Compliance or E2C?
The process which ECI used to create E2C and Ronnie’s involvement.
Who are Val and Reggie and what is there role in E2C?
How did Ronnie help to increase the engagement of the training with elements of fun?

Resources

Ronnie Feldman

Custom Live & Digital Programing – We’ll develop programming that fits your culture and balances the seriousness of the subject matter with a more engaging delivery.

ECI

For more information on ECI, click here.

For more information on ECI’s new and innovative E2C Training and certification, click here.

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05/01/20 • 28 min

Using Fictional Characters to Promote Compliance Engagement

Creativity and Compliance

04/17/20 • 22 min

Some of the highlights include:

The professional journey of Joel Katz.
What was the Griffin Peabody character you created at CA Technologies?
How fiction-based characters in compliance training drove the highest employee satisfaction reported in the CA Technologies employee survey.
Although the characters were fictional, the stories were based on employees’ personal experiences. This helped drive engagement.
All this became a part of a branded communication campaign for CA Technologies.
What were some of the key lessons learned by Katz and his compliance team?

Ronnie Feldman

Custom Live & Digital Programing – We’ll develop programming that fits your culture and balances the seriousness of the subject matter with a more engaging delivery.

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04/17/20 • 22 min

A Video Isn’t Just a Video

Creativity and Compliance

04/03/20 • 21 min

Scenario-Based Videos, Narrative (Live Action)

These are the most common and are great for showing real life situations. They can show a slice of life. However, it may be hard to represent your whole company, i.e. hard to show diversity of different environments, different people. Also, they can require context - you may well need to add the lesson. They are the most expensive and the hardest to pull off well and the hardest to successfully enact.

Animation - Scenario-based

The tend to be less real and unfortunately can be cheesy. However, they can be better for diversity and environment. They are usually the same per video, but you can do them one at a time.

Character Monologues (falls in the "real" category

They are a great way to show real people. They are also great for showing different types of personalities or different job functions. There is more telling than showing. Finally, they are less expensive and easier to produce.

Talking Head Videos

These are great for making a personal connection and for highlighting real people. They are best if you add some creativity usually by having an engaging host/personality. Make it a dialogue such as an interview or talk show. You have to work as this format can be boring.

Involve Your Employee Videos

This format is the best for going viral and for showing "who we are". At times scenes can be hard to do well and there is the risk of employee embarrassment. The best results tend to be seen when you give employees something simple to do and let them be themselves. Once again it is best if you add some an engaging host/personality to lead interviews. Finally, this format can be an efficient way to generate a lot of content.

Storytelling Videos

This can be a great way to share interesting, real stories. It tends to be more telling than showing. It can easily involve real people or actors and can cover more nuance to share lots of context.

The bottom line is that a video isn't a video. There are different creative devices that are better for different things. Typical Ethics & Compliance training doesn't work, because it's preachy and boring. Education = training and communication and serve two different purposes.

Ronnie Feldman

Custom Live & Digital Programing – We’ll develop programming that fits your culture and balances the seriousness of the subject matter with a more engaging delivery.

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04/03/20 • 21 min

Are You Corona-Cancelled? Be Creative!

Creativity and Compliance

03/20/20 • 19 min

Some of the highlights include:

Create a virtual ‘Ethics and Compliance Live Show’ – a fun and entertaining way to communicate compliance topics.
What might a show consist of?
How about a Colbert-style show?
A Johnny Carson-style show?
A David Letterman-style show?
Always remember, you are only limited by your imagination.
Maintain Fun - Variety and Surprise. Novelty breads engagement. Need to constantly switch it up. Try lots of little things.
What are some of the additional pluses during this current time?
These formats are powerful mediums that can be digested in small increments when working remotely.
You can still make a personal connection.
You can still educate and make the training/communication interesting.
It can all be digested on the employees time.

Ronnie Feldman

Custom Live & Digital Programing – We’ll develop programming that fits your culture and balances the seriousness of the subject matter with a more engaging delivery.

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03/20/20 • 19 min

The Fun Theory in Compliance Communications

Creativity and Compliance

02/28/20 • 14 min

Some of the highlights include:

The Fun Theory - the easiest way to change things for the better is to make it fun to do.
Some Examples
Volkswagen - Piano Staircase, bottle arcade, Speed Camera Lottery.
Airplane Safety Videos.
Why does fun work?
When you do an activity that's fun, it feels good and it is intrinsically rewarding.
It has a positive effect on motivation levels.
It has a longer lasting effect. You want to do it again. In a way, it's addictive.
Learning requires repetition
Maintain Fun - Variety and Surprise. Novelty breads engagement. Need to constantly switch it up. Try lots of little things.
Why are we talking about this?
Scare tactics drive bad behavior underground.
John Cleese - humor is the easiest way to get people from the closed to the open mode.
Need to get people to talk about these important issues - create a social environment where people are more likely to speak up.

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02/28/20 • 14 min

Happy Fourth Anniversary to Learnings and Entertainment

Creativity and Compliance

08/07/20 • 21 min

Some of the highlights include:

What has Ronnie learned in his journey through compliance?
Why does compliance need a bunch of comedians?
What are the lessons for the compliance professional?
How has the compliance community evolved over the past 4 years?
Where is it going?
What does Ronnie see for Learning & Entertainment?

Resources: