Episode 21: THREE ways to make email marketing easy

Nothing connects with your customers as well as email. The stats will say that email is the best method for getting yourself out there. There are no algorithms. You own your list. You can connect with your customer in a more intimate way. It's just amazing. But it can be really, really scary before you find your feet with it. And it can be quite difficult to sit down and write those emails if you don't like doing it. So I've got three tips that I've come up with after working with lots of people and helping them to improve their emails:

1. Make sure you're on a platform you ENJOY using - my recommendation is Flodesk, for stylish emails in a super easy-to-use app. You can get 50% off your subscription for the first year (and a free, no-obligation trial here).
2. Believe you're serving your customers with your emails.
3. Don't get hung up on your unsubscription rates.

Once I dealt with all my email demons, I found that not only was my email list so much more successful, it also became enjoyable to email my customers! Try out the tips above (more details in the podcast) and let me know how you get on.

Story Slurp is hosted and produced by Victoria Brown.

LINKS:

• Get your Brand Story Canvas here.
• Get on the Brand Story Clarity Challenge wait list here.
• Find out how we can help you tell your story here.