Creative Entrepreneur: A Podcast For Business Growth, Strategy and Monetization - Own Your Voice and Grow Your Podcast with Liza Miller, Host of Motorcycles & Misfits

Own Your Voice and Grow Your Podcast with Liza Miller, Host of Motorcycles & Misfits

06/27/22 • 37 min

Creative Entrepreneur: A Podcast For Business Growth, Strategy and Monetization

Get to know the genius behind the successful podcast, Motorcycles & Misfits. Liza Miller started this podcast back in 2013 in the co-op motorcycle garage she runs in Santa Cruz, California, the Re-Cycle Garage. What started as a passionate conversation with a few misfits after turning a wrench on a Sunday afternoon has become a popular podcast that will clear its 500th episode and over 3 million listens this year.

Motorcycles & Misfits is an inclusive haven for passionate motorcyclists of every stripe, age, and walk of life. You'll hear about Liza, Miss Emma, Bagel, Stumpy John, and other Re-cycle Garage Misfits. You'll learn how she grew her podcast through attending events, recording on location, selling merch, and getting excellent guests on her show. From stunt riders like Gary Davis who jumped his motorcycle more successfully than Evel Knievel himself, to Hollywood celebrities like Norman Reedus of Walking Dead and Boondock Saints. Norman Reedus even included their band of misfits on the first episode of his motorcycle focused TV show, Ride with Norman Reedus.

00:00 Introducing Liza Miller and Re-Cycle Garage in Santa Cruz, CA

03:20 Julie's secret...

04:50 Liza on keeping her podcast fresh as she nears 500 episodes

06:00 Engaging audience through contests and more

07:43 The history of recording Motorcycles & Misfits in the Re-Cycle Garage, and moving into their studio (with a visual tour on YouTube version of this podcast)

11:00 On getting better sound in your home recording space

13:30 On choosing her band of misfits, cohosts, and regular guests on the show

19:10 Liza's minimalistic approach to editing

27:40 Liza's portable recording studio: Zoom H6

28:45 Leading with purpose first, monetizing second (advertisers + Patreon)

32:20 Using t-shirt rewards as an incentive for members to join the Patreon community of Misfits

34:30 Liza's advice to new podcasters or those that have stagnated

To get a taste of Motorcycles & Misfits, you can check out last week's Podtease! We featured their interview with motorcycling legend, Gary Davis. It was an episode that was almost lost due to technical difficulties, offering Liza and her crew a few lessons about using new, untested technology for an important recording. You'll fall in love with the show, and really want to add their podcast to your queue. Check it out here:

https://themediacasters.com/podtease-motorcycles-and-misfits-liza-miller-gary-davis-the-coolest-interview-we-have-ever-done/

About Re-cycle Garage and Motorcycles & Misfits:

The mission of Re-Cycle Garage in Santa Cruz is to get old motorcycles back on the road and to teach people how to wrench on them. Over the years we have built up an amazing community through our free-to-all motorcycle garage. Our podcast consists of a rotating cast of characters sharing their stories, knowledge and experiences, as well as special guest interviews.

Website: https://motorcyclesandmisfits.com

E-mail [email protected] or [email protected]

Facebook www.facebook.com/recyclesantacruz/

YouTube / Other www.youtube.com/channel/UC3wKZSP0J9FBGB79169ciew

Join Our Community Of "Dragonflies" And Reach For Your Dreams

Join The Mediacasters Community FREE for a limited time: h ttps://themediacasters.mn.co

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00:00 Introducing Liza Miller and Re-Cycle Garage in Santa Cruz, CA

03:20 Julie's secret...

04:50 Liza on keeping her podcast fresh as she nears 500 episodes

06:00 Engaging audience through contests and more

07:43 The history of recording Motorcycles & Misfits in the Re-Cycle Garage, and moving into their studio (with a visual tour on YouTube version of this podcast)

11:00 On getting better sound in your home recording space

13:30 On choosing her band of misfits, cohosts, and regular guests on the show

19:10 Liza's minimalistic approach to editing

27:40 Liza's portable recording studio: Zoom H6

28:45 Leading with purpose first, monetizing second (advertisers + Patreon)

32:20 Using t-shirt rewards as an incentive for members to join the Patreon community of Misfits

34:30 Liza's advice to new podcasters or those that have stagnated

https://themediacasters.com/podtease-motorcycles-and-misfits-liza-miller-gary-davis-the-coolest-interview-we-have-ever-done/

About Re-cycle Garage and Motorcycles & Misfits:

Website: https://motorcyclesandmisfits.com

E-mail [email protected] or [email protected]

Facebook www.facebook.com/recyclesantacruz/

YouTube / Other www.youtube.com/channel/UC3wKZSP0J9FBGB79169ciew

Join Our Community Of "Dragonflies" And Reach For Your Dreams

Join The Mediacasters Community FREE for a limited time: h ttps://themediacasters.mn.co

Get our #1 new book release! The book, Audiocasters teaches you how to launch, market, and, monetize your podcast!

Previous Episode

Podfest Lowdown and Your Social Media X Factor and Ikigai with Raylen Davis, Sales Coach

In this session Corinna & Jules reflect on Podfest 2022 (where they met in person for the very first time), and then dig into finding your social X-factor and determining the ikigai of your life. By leading with passion, purpose, and understanding what social platforms can best be used to support your journey and your individual goals, you can gain more success. Raylen is passionate about helping people discover that they can do more than they believe they can -- so come kick it with us, find your purpose, and choose to take a greater leap into the social spheres that will support your long-term vision.

00:30 Recapping Podfest 2022 (and meeting in person for the first time)

05:00 Introducing Raylen Davis and his sales & marketing / social media path

06:45 Why ALL of your business shouldn't revolve around social media, but also how it reinforces your business

08:06 The power of social listening for organic knowledge from your audience

09:45 Why your content should focus on what your key audience cares about, and not a direct pitch

15:00 The importance of using YouTube as a major hub for your content strategy (2nd largest search engine after Google)

21:45 Paying for podcasts? Which does Raylen pay for and why?

23:33 Develop entrepreneurial strength - find your long-term path to make revenues you can sustain with joy

24:45 Ikigai - the reason why you wake in the morning. This is a Japanese term that means you know what you love to do, what you're great at and what you can make money at

26:30 What Raylen Davis is obsessed with -- helping people understand they can do more

27:20 I'm woo, but I'm not woo-woo

About Our Guest: Raylen Davis

Raylen Davis is a Sales Coach and has created a community of entrepreneurs looking to elevate their mindset, income, and life. For the past 10 years Raylen has been helping coaches unlock the secret to consistently attracting high-ticket clients and create a life they’re truly excited about.

Raylen Davis' Sites & Socials

Website: elevatedcoachesacademy.com

LinkedIn: https://www.linkedin.com/in/raylendavis/

Instagram: https://www.instagram.com/raylenleads/

Facebook: https://www.facebook.com/raylen.davis.77Twitterhttps://twitter.com/RaylenDavis

Pinterest: https://www.pinterest.com/raylendavis/_created/

YouTube: https://www.youtube.com/channel/UCAajTp9TY6Qi8KzlPS1OHOA

Attend one of Raylen's Workshops for FREE

https://sales.elevatedcoachesmastermind.com/free-workshop

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Join Our Community Of "Dragonflies" And Reach For Your Dreams

Join The Mediacasters Community FREE for a limited time: h ttps://themediacasters.mn.co

Get our #1 new book release! The book, Audiocasters teaches you how to launch, market, and, monetize your podcast! Get it here!

Instagram: https://www.instagram.com/t hemediacasters

Podcast website:

Next Episode

Avoid Scammers and Publish Like A Pro with Eric Reid, Skinny Brown Dog Media

Meet the founder of one of our favorite publishing houses, Eric Reid. Eric is the co-founder of Skinny Brown Dog Media, a company that strategically supports the publishing journey of coaches and business leaders. Eric is a writer, publisher, editor, marketing geek, business strategist and personal branding expert. He helps his clients avoid scammers, while bringing forward their most powerful messages that will support their journeys as speakers and professionals through writing and publishing a book. He provides practical advice on the business models of publishing your work, whether you be a self-published author or one who goes after the big 5 traditional publishers. Julie Lokun & Eric Reid comment on the dangers of vanity presses and how to avoid scammers.

Company Website: https://www.SkinnyBrownDogMedia.com

LinkedIn: https://www.linkedin.com/in/ericgreid/

Instagram: https://www.instagram.com/ericgreid/

Facebook: https://www.facebook.com/EricGReid

Twitter: https://twitter.com/ericgreid

YouTube: https://www.youtube.com/ericgreid

Join Our Community Of "Dragonflies" And Reach For Your Dreams

Join The Mediacasters Community FREE for a limited time: h ttps://themediacasters.mn.co

Get our #1 new book release! The book, Audiocasters teaches you how to launch, market, and, monetize your podcast! Get it here!

Instagram: https://www.instagram.com/t hemediacasters

Podcast website: https://t hemediacasters.com

Network website, with all our community shows: https://podpage.com/themediacasters