Authentic Storytelling: How To Be A Badass Brand Builder with Adam Sinkus
01/10/22 • 35 min
This week, join Corinna & Jules as they connect with a B2B podcasting badass, Adam Sinkus of The Winning Tactics. They discuss how finding your authentic voice, practicing it, and varying your story with your audience in mind can keep your story fresh, engage your audience, and create an authentic story that will resonate with your audience, no matter the method you use to get it out into the world.
About Adam Sinkus, The Winning Tactics:
Adam brings his over 10 years of business and marketing skills to build engaging conversations about the many advantages of building an authentic brand through podcasting. He brings his passion for marketing and messaging front and center helping businesses reach their audience with genuine messaging that converts.
Guest's Website: Thewinningtactics.com
Connect with Adam Sinkus: https://www.linkedin.com/in/adamsinkus/
Time Stamps:
00:00 Introduction
03:50 Monetizing your podcast - mirroring your business purpose with your podcast
04:40 Selecting guests based on your goals
05:20 The "F" word that Jules hates
07:10 What makes your voice unique
08:30 What is Adam's personal brand?
11:34 Why aren't there more women on the production side of podcasts?
15:30 The importance of story and authenticity, empowering one's true talents
18:40 Finding your inspiration and bringing your authentic voice forward (finding your why, practice your story, connecting with your audience. Layer it together / tell differently and keep it fresh)
24:42 Brene Brown and the importance of being vulnerable
26:20 The secret to conducting great interviews with your guests
27:53 Adam's favorite podcasts - and his commitment to learning by listening
30:15 Corinna's commitment to listen to Femcaster community member podcasts - and what she's learned from listening to them - including Bailey Bouwman's Cloth Diaper Podcast
31:43 Irina Hehovsov's Single Parent Success Stories podcast and how her storytelling method kept Adam glued to it for 3 episodes, even though it isn't typical of the shows he likes
Join Our Community Of "Dragonflies" And Reach For Your Dreams
Follow us on all social spaces @themediacasters
Join The Mediacasters Community FREE for a limited time: https://themediacasters.mn.co
Instagram: https://www.instagram.com/themediacasters
Podcast website: https://themediacasters.com
This week, join Corinna & Jules as they connect with a B2B podcasting badass, Adam Sinkus of The Winning Tactics. They discuss how finding your authentic voice, practicing it, and varying your story with your audience in mind can keep your story fresh, engage your audience, and create an authentic story that will resonate with your audience, no matter the method you use to get it out into the world.
About Adam Sinkus, The Winning Tactics:
Adam brings his over 10 years of business and marketing skills to build engaging conversations about the many advantages of building an authentic brand through podcasting. He brings his passion for marketing and messaging front and center helping businesses reach their audience with genuine messaging that converts.
Guest's Website: Thewinningtactics.com
Connect with Adam Sinkus: https://www.linkedin.com/in/adamsinkus/
Time Stamps:
00:00 Introduction
03:50 Monetizing your podcast - mirroring your business purpose with your podcast
04:40 Selecting guests based on your goals
05:20 The "F" word that Jules hates
07:10 What makes your voice unique
08:30 What is Adam's personal brand?
11:34 Why aren't there more women on the production side of podcasts?
15:30 The importance of story and authenticity, empowering one's true talents
18:40 Finding your inspiration and bringing your authentic voice forward (finding your why, practice your story, connecting with your audience. Layer it together / tell differently and keep it fresh)
24:42 Brene Brown and the importance of being vulnerable
26:20 The secret to conducting great interviews with your guests
27:53 Adam's favorite podcasts - and his commitment to learning by listening
30:15 Corinna's commitment to listen to Femcaster community member podcasts - and what she's learned from listening to them - including Bailey Bouwman's Cloth Diaper Podcast
31:43 Irina Hehovsov's Single Parent Success Stories podcast and how her storytelling method kept Adam glued to it for 3 episodes, even though it isn't typical of the shows he likes
Join Our Community Of "Dragonflies" And Reach For Your Dreams
Follow us on all social spaces @themediacasters
Join The Mediacasters Community FREE for a limited time: https://themediacasters.mn.co
Instagram: https://www.instagram.com/themediacasters
Podcast website: https://themediacasters.com
Previous Episode
The Power of One Person’s Belief And A Compelling Story To Change Your Future
This podcast is re-broadcast by permission from Halfass to Badass, Hosted by Satori Mateu. Julie Lokun, host of Femcasters, opens the show with a heartfelt original introduction.
Have you ever had someone believe in you and see something that others maybe didn’t? Have you ever had someone do something special for you, and inspire you to pay it forward? Today’s guest will share real-life obstacles and struggles and how she overcame them. Corinna Bellizzi is the host of the Care More Be Better and Femcasters podcasts and focuses on social impact, sustainability, and elevating the voices of women. She has also been a very successful executive in the natural products industry for years.
In this episode you will learn:
What can YOU do to contribute? How you can use your past experiences to move forward and make an impact in other people’s lives. How to discover what your dream client is looking for What happens when you live in alignment with your values and take a stand against what’s not... How to deal with insomnia. Corinna has a mission to reach a global audience and inspire them to act and engage. Inspire them to be more complete and whole. If you want to be a part of that visit: https://caremorebebetter.com/ or listen to her show https://podcasts.apple.com/tr/podcast/care-more-be-better-social-impact-sustainability-regeneration/id1548757282
Time Stamps:
00:00 Introduction To The Episode by Julie Lokun
04:45 What is a halfass? What is a badass?
08:20 The formative challenges I faced, and the power of one person’s belief in me
12:15 Roots in natural products; identifying the opportunity of Nordic Naturals in the early days
22:00 Getting inspired – identifying what gives you energy
24:00 Mental health and the power of podcasting
26:00 The values + focus connection and its importance in laying a foundation for success
28:00 What gives you clarity? Asking the right questions.
32:51 What to eliminate from your path to clear a path for goal achievement
40:10 Balancing life and business – Schedule time to “do nothing”
44:15 Solving the “Busy Brain” insomnia problem of over-achievers with a powerful mantra
About the Halfass to Badass Podcast and Satori Mateu
Satori Mateu went from wanting to commit suicide and thinking his own life was just over - to living life, fully embracing the adventure. He has become a world champion in karate, a successful business owner, a two time number one bestselling author. An international speaker, a coach, a proud father and an amazing husband. Satori has helped elevate the performance and revenue for Olympic gold medalists, famous entrepreneurs like Tony Robbins and companies like Mercedes-Benz bank of America and many more. He is also a podcaster and has a show called Halfass To Badass: https://podcasts.apple.com/us/podcast/halfass-to-badass-podcast/id1454358776
Satori’s New Book, Unshakeable Wealth is a top-rated on Amazon: https://www.amazon.com/Unshakeable-Wealth-Business-Without-Apologies/dp/1942707835/ref=sr_1_1?dchild=1&keywords=unshakeable+wealth&qid=1630450898&sr=8-1
Join Our Community Of "Dragonflies" And Reach For Your Dreams
Follow us on all social spaces @themediacasters
Join The Mediacasters Community FREE for a limited time: https://themediacasters.mn.co
Instagram: https://www.instagram.com/themediacasters
Podcast website: https://themediacasters.com
Next Episode
5 Free Tools To Market & Build Your Business (The Femcaster Freebies, Part 3)
5 Free Tools to Market And Build Your Business.
They say, “The Best Things In Life Are Free”
You know your Femcasters Love Freebies. Here are our 5 tips on how to elevate your brand (and your podcast) for FREE! If you like free tools and resources to enhance your business, please reach out to Femcasters or join the Femcasters community (FOR FREE)!
And you can also refer to Part 1 and Part 2 of The Femcaster Freebies here:
5 Freebies in 5 Minutes | Femcasters
5 Freebies In 5 Minutes, Part 2 | Femcasters
Freebie Number 1.
LINKTREE
Link Tree is your one stop shop to get all your URL’s and your websites on one platform.
Link Tree is an amazing resource. And we love it because it is FREE! Link Tree allows you to customize this URL and add all the links you want your social media followers onto one site. Sign up for Link Tree, add your links, customize it with your favorite colors and then upload it to all your social accounts. (Including Facebook, Instagram, Twitter, YouTube, and Pinterest).
Don't have too many links. It will confuse people.
Femcaster Tip:
Make sure you're discerning with the links. Too many links on Link Tree will confuse your audience. Keep it concise and make it powerful.
Freebie Number 2:
SmallSEOtools.com
It is very possible to get caught up in the minutia of building a business. It is very possible that you can get so wrapped up in analytics you forget about the vision of your business.
However, SEOs are a vital part in the health of your online presence.
Moz Rankings- What is Moz Rankings?
Moz Ranking checks your website's number of quality links (backlinks), how SEO-friendly your website presents to GOOGLE . Moz Rank is calculated by a logarithmic scale between 1 and 10 . The higher the quality of the incoming links, the higher the Moz Rank.
Freebie Number 3:
Hashtag-Generator.com
Who does not love a dynamic hashtag? Who does not enjoy a strategic plan using hashtag?
UNSOLICITED FEMCASTER ADVICE:
Hashtag-Generator.com takes the guesswork out of hashtags. However, remember, this key #hashtagtip:
You do not want to use hashtags with 7 BILLION follows. It serves your brand and mission to use hashtags with followings of 1k-5k. This is the sweet spot in our estimation. When your following is too large your message gets lost in all the other posts with this hashtag.
Freebie Number 4:
CHARTABLE
Chartable's podcast analytics and attribution tools help publishers grow and help brands & agencies understand their spend. Chartable is the gold standard in understanding your global ranking. It also offers you a real-time reflection of your audience and reviews.
Analytics and market positioning are a necessary components of building a strong brand. Understanding your numbers brings clarity to what is working and what is not working. Harnessing your “numbers” gives you the ability to make tweaks to your podcast and deliver content that your audience will devour.
Freebie Number 5:
PODMATCH
PodMatch is like MATCH.COM for podcasters. PodMatch is a vibrant community of Podcast hosts and prospective guests. It is an engaged platform that allows prospective guests to pitch their story, service, or product. Authors, speakers, broadcasters, and entrepreneurs are plentiful. The best part about PodMatch is that it is, yes, free.
è Caveat: In order to complete a profile on Podmatch you must have 7 podcast episodes published and have a viable RSS feed for at least 30 days.
We love hearing your free tips you have found that are an asset to your brand. Please share them with us and if we use your tip in an upcoming Freebie episode we will send you some coveted Femcaster/Mancaster swag.
Email us: [email protected]
Join Our Community Of "Dragonflies" And Reach For Your Dreams
Follow us on all social spaces @themediacasters
Join The Mediacasters Community FREE for a limited time: https://themediacasters.mn.co
Instagram: https://www.instagram....
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