Crafting Culture by Turning Insights into Actions: Didier Elzinga

08/14/19 • 47 min

Didier Elizinga, CEO and Founder of culture analytics platform Culture Amp, joined us on the Creative Confidence Series to talk about applying design thinking mindsets to culture and people operations, turning culture insights into actions, and making change happen from wherever you sit. Learn more about inspiring change in an organization, community, or network through movements, not mandates in our online course Designing for Change: https://ideo.to/OiXZ1q

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Change Journeys: What Change Are You Working On?

What do you want to change? IDEO Partner Bryan Walker introduces "change journeys" and takes us through an exercise to understand what type of journey you are on. Bryan shares change examples from Ford, Marriott, the Gates Foundation and more to help illustrate how to go about change.

Next Episode

Tackle Your Journey Map Roadblocks: Melanie Bell-Mayeda

How do you evolve a customer journey map from a tool that inspires and explains to one that creates action? In this episode of our Creative Confidence Series, hear tips for this and other service design challenges, and learn how IDEO Partner and Managing Director Melanie Bell-Mayeda and her team are evolving the practice of service design with stories from the latest work at IDEO. She expands on the lessons she teaches in our Human-Centered Service Design course with tips for moving from a high-level and inspiring customer journey map toward real action, breaking a massive service design challenge into more manageable parts, and picking the right moment that matters in a customer journey. Learn more about our online course, Human-Centered Service Design: https://ideo.to/u9u072