Creating Structure Podcast #10, Jerry Schwabauer, VP Sales & Marketing at Azon

01/14/21 • 71 min

Welcome to another episode of the Creating Structure Podcast. This interview is with Jerry Schwabauer, the VP of Sales and Marketing for Azon. Azon produces a structural thermal barrier in aluminum framing systems to improve thermal performance of glazing and cladding systems
Jerry is responsible for all sales and marketing activity for Azon. Since its founding in Kalamazoo, Michigan, in 1977, Azon has emerged as a world recognized technology and chemical company with international operations on three continents and sales in most every corner of the globe.
We get into Jerry's background, core values, time in "big pharma" for 20 years, what led to his transition to Azon, mindset, success, significance, helping people, innovation, and more. Some topics covered:

Training as a small fish in a big pond.
Going from large public company to a small privately held company.
Being 100% responsible for the sales and marketing effort for current and future products on a global basis.
The every day classroom in his position and our industry provides.
A focus on significance vs. success.
How industry and world are ever changing, and so must we be.
Turning a practice interview into a 20 year career.
Innovation.
and more....

Jerry's info:
LinkedIn:
https://www.linkedin.com/in/jerry-schwabauer-3252228/

AZON:
https://www.linkedin.com/company/azon/
https://azonintl.com/
The Host:
Company: https://www.wheatonsprague.com
Blog: https://johnlwheaton.com/
LinkedIn: https://www.linkedin.com/in/john-wheaton-pe-leed-ap-0694886
Twitter: @JohnLWheaton1
Instagram: @JohnLWheaton1
Wheaton Sprague is also on Twitter, Instagram and Facebook @wheatonsprague

Training as a small fish in a big pond.
Going from large public company to a small privately held company.
Being 100% responsible for the sales and marketing effort for current and future products on a global basis.
The every day classroom in his position and our industry provides.
A focus on significance vs. success.
How industry and world are ever changing, and so must we be.
Turning a practice interview into a 20 year career.
Innovation.
and more....

Jerry's info:
LinkedIn:
https://www.linkedin.com/in/jerry-schwabauer-3252228/

Previous Episode

Creating Structure Podcast #9, Brian Fraley, Fraley Construction Marketing, Heavy Construction Marketing Content Specialist

Welcome to another episode of the Creating Structure Podcast! It's a pleasure to welcome Brian Fraley of Fraley Construction Marketing to the show. Brian is an experienced marketing executive, business owner, and veteran of the construction industry with a specific focus in Heavy Construction. But hold on! Like many past episodes we discuss a broad range of relevant topics related to construction, engineering, family business legacy, working for a business, starting a business, how to drive value, social media effectiveness, and more. I hope you'll listen to the entire podcast. We love your feedback. Please provide us with inputs!
Topis include:

Brian's background.
Working initially for his father's marketing business.
Growing up in a disciplined household.
His family's roots dating back to his great-grandfather starting a heavy construction business in 1927
Working as a Marketing Director for a Civil Engineering Company.
Working as Marketing Director for APC.
The difference between public work and private work contracts.
How he and his former employer navigated through the 2007 crash.
Starting a business in 2014
How we provide value to clients.
Social media marketing platforms; what is working; what is not; observations.
Digital marketing vs. Print.
Niche.
Focus.
Inbound vs. Outbound marketing.
Content Marketing.
Great wrap up you won't want to miss focused on mindset shift in providing value, informing clients, content creation, awareness.
and more!

Brian's Information:
LinkedIn Personal: https://www.linkedin.com/in/brianmfraley/
LinkedIn Company: https://www.linkedin.com/company/fraley-construction-marketing/
Company Website: https://fraleyconstructionmarketing.com/
Check them out on Facebook: Fraley Construction Marketing
Instagram: @Fraleycm
Host:
Company: https://www.wheatonsprague.com
Blog: https://johnlwheaton.com/
LinkedIn: https://www.linkedin.com/in/john-wheaton-pe-leed-ap-0694886
Twitter: @JohnLWheaton1
Instagram: @JohnLWheaton1
Wheaton Sprague is also on Twitter, Instagram and Facebook @wheatonsprague

Next Episode

Creating Structure Podcast #11, Building Envelope Consulting- Mark Coulis, Paul Griese, Senior Design Consultants, Wheaton Sprague

Join us for a building industry-specific discussion on the topic of Building Envelope Consulting (BEC). This episode builds as we go, getting deeper in content as we walk through the discussion. As is typical, we talk briefly about Mark's and Paul's background, but then get right into the topics covering the relevance of BEC work, what consultants do, how and where they provide value, and in what contexts. This is a more specific technical discussion. We cover topics related to:

Project Budgets and impacts.
Preserving the integrity of the architect's design.
Thermal integrity.
Opaque walls.
Managing moisture and condensation.
Typical problems encountered on projects.
IGU's.
End Dams.
"By others" notations.
Transitions areas.
Performance Mock Up testing.
Field Testing.
And more....

Thank you for listening and for being part of the growing "Creating Structure" Podcast community. We also will be adding a page and link to the Podcast and content on the Website at Wheaton Sprague. Please drop us a comment, and provide feedback. Thank you!
Links and Info:
Paul Griese:
LinkedIn: https://www.linkedin.com/in/paul-griese-b734452/
Twitter: https://twitter.com/PaulGrieseBEC
Wheaton Sprague: See below under Host show notes
Mark Coulis:
Not on social media
For inquiries go to Wheaton Sprague Website to "request Info" and send via that email to the general email box
The Host:
John L Wheaton, PE, LEED AP
Company: https://www.wheatonsprague.com
Blog at WordPress: https://johnlwheaton.com/
LinkedIn: https://www.linkedin.com/in/john-wheaton-pe-leed-ap-0694886
Twitter: https://twitter.com/JohnLWheaton1
Instagram: https://www.instagram.com/johnlwheaton1/
Wheaton Sprague is also on Twitter, Instagram and Facebook @wheatonsprague
Audio, Engineering, Music:
https://www.instagram.com/rustbeltmoneyprod/