S1 Ep73: Transitioning to a social enterprise - a brand agency's example with Giulia Iannucci

08/26/21 • 37 min

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Creating Social Impact Podcast with Kat Luckock

Giulia is a brand strategist and digital marketing consultant with 18 years of experience gained across the EU, Australia, Asia and the UK. She’s also a passionate teacher and associate HEA fellow working at Kingston University. Giulia firmly believes in the power of purpose-led brands and in the positive impact on society that businesses can have. KnowThyBrand was first born when Giulia decided to leave the corporate world after her second child was born, in search of something with more flexibility to continue to grow her career while being there for her kids. After a while, something felt amiss, which led to Giulia coming to the realisation that her favourite projects were those she did pro bono for people in need (start-ups, mumpreneurs, community-ran organisations). Looking for a way to give back while still making an income, Giulia knew she needed to transition into a social enterprise - KnowThyBrand Women. She is dedicated to helping women in businesses to build sustainable companies and career paths through strategic branding and effective communication solutions. Social entrepreneurship is when you listen to your heart, your intuition, and let yourself be guided by what feels like the right thing to do, rather than what may be the traditional narrative about how to do good business. This is why I brought Giulia onto to Creating Social Impact podcast. In this episode we discuss:

Transitioning an existing business into a social enterprise
Their business model based on working with different classes of members where the large corporations cover the cost for pro bono work
The critical importance of branding when starting or transitioning a business
Looking at social enterprises as more of an ethos and a model, rather than a particular type of business that does a particular type of social good
Plus so much more!

Follow and learn more about Giulia Iannucci and KnowThyBrand: W: www.knowthybrand.com
Podcast: knowthybrand.buzzsprout.com
IG: @knowthybrand
LI: KnowThyBrand If you found this helpful, inspiring, and would like to know more... Join me for Lead with Impact - Six months, tailored 1:1 mentoring to help you get you to where you want to be. If you enjoyed this episode you may also enjoy:
#47 Transforming your existing business into a social enterprise with Jenny Adjene #38 My journey to social entrepreneurship

Transitioning an existing business into a social enterprise
Their business model based on working with different classes of members where the large corporations cover the cost for pro bono work
The critical importance of branding when starting or transitioning a business
Looking at social enterprises as more of an ethos and a model, rather than a particular type of business that does a particular type of social good
Plus so much more!

Previous Episode

S1 Ep72: Different Ways To Present Your Social Impact

It doesn’t have to feel scary or overwhelming. All too often we either put off measuring our impact and putting it into a report because it feels too heavy, cumbersome, time-consuming, and sometimes costly. Or we procrastinate because we don't know where to start. If you haven't created an impact report or brought together your data yet, don’t worry. You’re not alone, this is normal. There are very few social entrepreneurs, social enterprises that actually publicly share their impact data in a way that's really helpful and meaningful to their audience, customers or stakeholders. So this is exactly why you should! It's core to why we exist as social enterprises. I want you to release the expectation that it has to be this really ambitious, detailed, high-level report. You can show the incredible change that you've created in numerous creative ways that are so much simpler than that. In this episode, I share different ways you can present your data and the benefits it provides your business or social enterprise. Mentioned: Blog - Different ways to present your Social Impact Report or data Follow Kat Instagram: @katluckockcoaching Facebook Group - The Impact Entrepreneurs Club Subscribe here to the podcast to receive weekly email updates of the latest episode.
If you found this helpful, inspiring, and would like to know more... Book your Impact Strategy Session - a 90 minute intensive 1:1 session where we can create your impact strategy, explore what impact to measure and how, or outline what to include in your impact report & how to present it.
If you enjoyed this episode you may also enjoy:
#61- Where to start with measuring your social impact
#46- Different ways to present your impact report and data

Next Episode

S1 Ep74: 5 ways to embed social impact in your business

I know lots of you are service-based business owners and you really want to give back in some form. Regardless of whether or not you’re a social enterprise or you consider yourself a social impact business, there's a lot of you out there who are interested in having and creating some type of social impact, some way of doing more through your business and be able to report on that. This episode is exactly that. It's for you. Social impact has to be aligned to who you are, your brand, your business, the work you deliver, the people you want to support, and the beneficiaries you want to help. And that is different for all of us. Every single one of us brings a different story and perspective and worldview on the impact that's important that needs to be created and why we want to do that through our business. And that story matters. In this episode, I've picked five areas many service-based organizations and solopreneurs can actually build in or create more social impact through. Mentioned in this episode: Alyssa Keil, Social Impact Strategist Collaborative Future - founded by Tess Cooper Flourish CIC
Follow Kat Instagram: @katluckockcoaching Facebook Group - The Impact Entrepreneurs Club Subscribe here to the podcast to receive weekly email updates of the latest episode. If you found this helpful, inspiring, and would like to know more... Book your Impact Strategy Session - a 90 minute intensive 1:1 session where we can create your impact strategy, explore what impact to measure and how, or outline what to include in your impact report & how to present it. If you enjoyed this episode you may also enjoy: #61 Where to start with measuring your social impact
#72 Different Ways To Present Your Social Impact