When you go west, young man [w/ Bryan Collins & Rob Sweetman]

Explicit content warning

02/19/25 • 67 min

Bryan and Rob talk advertising and design on the Left Coast, from their days in Calgary to launching an agency in Vancouver. Plus, plenty of discussion around Dick Pics (it’s pictures of dudes named Richard, mom!).

ABOUT OUR GUESTS:
Rob Sweetman and Bryan Collins are founders and Chief Creative Officers of ad and design agency ONE23WEST. They've been a creative team for over 20 years starting at various agencies that no longer exist in Calgary, then to Rethink during Vancouver's early years where they created many award winning campaigns including the bulletproof 3M transit shelter, and then successfully turned around the creative reputation of Cossette West, including winning the network's first One Show pencil.

ADCC Created is brought to you by The Advertising & Design Club of Canada, hosted by Lyranda Martin Evans (Fellow Human), with music and studio care of Grayson Music.

ADCC Created is brought to you by The Advertising & Design Club of Canada, hosted by Lyranda Martin Evans (Fellow Human), with music and studio care of Grayson Music.

Previous Episode

When being kind is the best advice [w/ Luc Du Sault]

Luc talks about his “Mad Men” roots and why advertising and design in Quebec are so unique. Plus, he shares how work for the government can get you on the international stage. C’est malade!

ABOUT OUR GUEST:

In 2004, Luc and his friends founded the Quebec City office of LG2. Since then, they've created a fun place to find great ideas. Luc has led his teams on many projects recognized on the national and international scene like Cannes, D&AD, London Internationals, One Show and Clios. I've also been lucky enough to sit on numerous amazing juries including Cannes, One Show and Clios.

Luc fell in love with creativity at 4 years old, when his dad brought home a storyboard for a TV spot. That passion continued to grow at Cossette where he worked on General motors, pharma accounts and McDonald’s. Now, Luc leads a group of many different talents who are brilliantly solving all sorts of problems for the Société de l'assurance automobile du Quebec, CAA, Beneva, Familiprix, Canac hardware, the Quebec government and the Quebec dairy board.

Luc has always been proud to contribute to the success of LG2, which is now the largest independent agency in Canada.

But more importantly, he will continue to create the way he always has - with the heart of a 4-year-old.

ADCC Created is brought to you by The Advertising & Design Club of Canada, hosted by Lyranda Martin Evans (Fellow Human), with music and studio care of Grayson Music.

Next Episode

When you started from the bottom (now we’re here) [w/ Francesco Grandi]

Francesco (Fran, if you’re buds) on his ascension from lowly intern at Ogilvy to the CCO throne. Plus, the Dove campaigns he’s worked on for the last 2 decades.

ABOUT OUR GUEST:

Francesco is an internationally-recognized, Emmy nominated, Chief Creative Officer of Ogilvy Canada where he leads the Toronto and Montreal office. He is Ogilvy’s highest ranked CCO in the world.

Prior to his current role, he has worked his way across the globe from Chicago, Toronto, Amsterdam, London, and back to Toronto.

He has led some of the most iconic brands in the world, such as Netflix, Guinness, Uber, Samsung and Dove, where his back-to-back “Toxic Influence” and “Cost of Beauty” campaigns both became the most shared and most awarded in the brand’s history. This catapulted Dove to 2nd at the Cannes Lions Brand of the Year rankings, and Unilever as coveted Creative Marketer of the Year.

He has led Ogilvy Canada to their most awarded year in the agency’s 64-year history, doing the best work on their biggest brands.

He has helped spur a 75% conversion rate on new business, winning the H&R Block, Go Train, Up Express, Clif Bar, Mitsubishi, Young Drivers and Samsung Global accounts.

He believes being an “outsider” is a creative’s greatest superpower, which is why he loves to fill his creative department with talent from all over the world. This diversity of backgrounds, cultures, and thinking leads to more unexpected ideas.

Francesco has won over 350 awards, including back-to-back Cannes Gold Lions, a D&AD Collaborative Black Pencil, and multiple Grand Prix and Gold at every major show, including The One Show, Clios, LIA’s, Eurobest, Effies, Andy’s, Communication Arts and ADCC’s.

ADCC Created is brought to you by The Advertising & Design Club of Canada, hosted by Lyranda Martin Evans (Fellow Human), with music and studio care of Grayson Music.