Follow The Raptors to Bring Back the Bees [w/ Peter Ignazi]

Explicit content warning

10/06/20 • 39 min

Peter Ignazi (Global CCO, Cossette) talks about how to crack globally recognized creative work for huge multinational clients like McDonald’s and General Mills.

SEE THE WORK:
Follow The Arches
Raptors Drain the Arches
Bring Back the Bees: TV Spot | Campaign

Created is brought to you by The Advertising & Design Club of Canada (ADCC), hosted by Lyranda Martin Evans (founder of fellowhumancreative.com), with music and studio care of Grayson Music.

Check out our digital Archive - featuring award-winning Canadian creative dating back to 1949.
Got a story on how your campaign was born? Email us at [email protected]

ADCC Created is brought to you by The Advertising & Design Club of Canada, hosted by Lyranda Martin Evans (Fellow Human), with music and studio care of Grayson Music.

Peter Ignazi (Global CCO, Cossette) talks about how to crack globally recognized creative work for huge multinational clients like McDonald’s and General Mills.

SEE THE WORK:
Follow The Arches
Raptors Drain the Arches
Bring Back the Bees: TV Spot | Campaign

Created is brought to you by The Advertising & Design Club of Canada (ADCC), hosted by Lyranda Martin Evans (founder of fellowhumancreative.com), with music and studio care of Grayson Music.

Check out our digital Archive - featuring award-winning Canadian creative dating back to 1949.
Got a story on how your campaign was born? Email us at [email protected]

ADCC Created is brought to you by The Advertising & Design Club of Canada, hosted by Lyranda Martin Evans (Fellow Human), with music and studio care of Grayson Music.

Previous Episode

Fast Cars & Bionic Bodies [w/ Brent Choi]

Former DDB Canada CCO/CEO Brent Choi on work for BMW Canada with a client who cashed in every chip to make it happen. Plus, work for Northwell Health that changed lives. He also discusses his experience as “the only non-white person” when working in certain areas of the USA post-Trump.

SEE THE WORK:
BMW - Walls
BMW - Helipad
Northwell Health - The Fin

Created is brought to you by The Advertising & Design Club of Canada (ADCC), hosted by Lyranda Martin Evans (Founder of fellowhumancreative.com), with music and studio care of Grayson Music.

Check out our digital Archive - featuring award-winning Canadian creative dating back to 1949.

Got a story on how your campaign was born? Email us at [email protected]

ADCC Created is brought to you by The Advertising & Design Club of Canada, hosted by Lyranda Martin Evans (Fellow Human), with music and studio care of Grayson Music.

Next Episode

Lady brands. Like cars and beer. [w/ Christina Yu]

Christina Yu, former Managing Partner / Creative at Rethink and EVP, CCO at Red Urban on work for Volkswagen, Stella Artois, and on being the “token female in the room.”

SEE THE WORK:
Flow 93.5 campaign
Once More: The Story of VIN 903847
Other work for VW: Art Heist | Beetle 3-Track WOTE
Stella Artois - The Race

Created is brought to you by The Advertising & Design Club of Canada, hosted by Lyranda Martin Evans (Founder of fellowhumancreative.com), with music and studio care of Grayson Music.

Check out our digital Archive - featuring award-winning Canadian creative dating back to 1949.

Got a story idea? Email [email protected]

ADCC Created is brought to you by The Advertising & Design Club of Canada, hosted by Lyranda Martin Evans (Fellow Human), with music and studio care of Grayson Music.