How to Become a Sponsor Magnet with Justin Moore EP 86

11/14/24 • 76 min

1 Listener

Episode Summary:

In this engaging episode, Roberto Blake interviews Justin Moore, known as the "Creator Wizard" and an authority on sponsorship strategy. They discuss the evolution of brand deals in the creator economy, Justin’s journey from medical devices to managing over 500 sponsorships, and his transition into running an influencer marketing agency. Justin offers insights into the complexities of sponsorship contracts, effective pitching strategies for creators, and the value of building strong relationships with brands. They also dive into the impact of AI on user-generated content (UGC), with both sharing their thoughts on authenticity and the future of AI in influencer marketing.

Highlights and Timestamps:

01:07 - 03:02: Justin’s early experiences in YouTube’s Partner Program and initial brand deals.
04:10 - 05:05: Explanation of agency fee structures and brand relationship management.
06:12 - 07:38: Justin’s transition from creator to influencer agency founder in 2015.
09:18 - 10:40: Challenges during COVID-19 and the shift to digital-only content.
13:12 - 14:55: Why many creators undervalue sponsorships, with Roberto sharing monetization data.
16:25 - 17:44: Justin’s thoughts on UGC and the impact of AI on creator authenticity.
20:12 - 21:48: Discussion on how creators should manage brand feedback and maintain professionalism.
23:15 - 24:42: The importance of building a long-term relationship over short-term deals.
27:05 - 28:38: Roberto and Justin share stories of helping creators boost their deal pricing and negotiate effectively.
31:14 - 32:48: Justin’s advice on avoiding toxic brand relationships and focusing on brand compatibility.
37:00 - 38:29: The future of AI and UGC, exploring the impact on creator uniqueness and platform strategies.

Resources Mentioned:

Creator Wizard: Justin Moore's educational platform for sponsorship strategy.
Circle: Justin’s community platform, with sponsorship integrations as an example of brand alignment.
Kajabi: Platform for creators; Roberto discusses his work with Kajabi on AI content creation.
Social Listening Software: Tools used by brands to gauge sentiment and engagement with creators.

Guest Bio:

Justin Moore is a creator sponsorship expert, founder of Creator Wizard, and a veteran of over 500 sponsorships. Starting in 2009, Justin has navigated the highs and lows of the creator economy, building a reputation as a skilled negotiator and educator. With his platform, Creator Wizard, he shares actionable sponsorship strategies for creators, helping them optimize brand deals, avoid pitfalls, and build profitable partnerships.

Sponsors of the Podcast:

1of10 - https://geni.us/get1of10com
1of10 is the BEST tool for YouTube Strategy and helping you find outlier videos that will get more views. Find inspiration for your Topics, Titles and Thumbnails and stop guessing if and idea will get views and start knowing. Use Discount Code ROBERTO at checkout for 50% OFF.
OpusClip -https://geni.us/getopusclip
Repurposing your content to every platform possible, is one of the fastest ways to grow your reach, reputation and revenue. OpusClip uses AI tools for nearly perfect repurposing for short form vertical videos, wide screen clips and can help you with scheduling your content across your platforms, making it automated and easy.
Kajabi -https://kajabi.com/robertoblake
The perfect all-in-one solution for your online business is Kajabi, offering Courses, Cohorts, Coaching and Community all with no-code tools, unlimited video hosting and built-in email marketing!

Visit Awesome Creator Academy and consider joining the Academy Pro Group if you want to become a full-time content creator and increase your Reach, Reputation and Revenue. We have a community of 100 Members just like you who want to learn more and earn more.
We meet twice each week for Office Hours, we offer a library of over 100 Hours of Exclusive Training in all things content creation for our Pro Group Members, and have our Accountability Club where you can check in with your peers and stay on track with your projects.
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Episode Summary:

Highlights and Timestamps:

01:07 - 03:02: Justin’s early experiences in YouTube’s Partner Program and initial brand deals.
04:10 - 05:05: Explanation of agency fee structures and brand relationship management.
06:12 - 07:38: Justin’s transition from creator to influencer agency founder in 2015.
09:18 - 10:40: Challenges during COVID-19 and the shift to digital-only content.
13:12 - 14:55: Why many creators undervalue sponsorships, with Roberto sharing monetization data.
16:25 - 17:44: Justin’s thoughts on UGC and the impact of AI on creator authenticity.
20:12 - 21:48: Discussion on how creators should manage brand feedback and maintain professionalism.
23:15 - 24:42: The importance of building a long-term relationship over short-term deals.
27:05 - 28:38: Roberto and Justin share stories of helping creators boost their deal pricing and negotiate effectively.
31:14 - 32:48: Justin’s advice on avoiding toxic brand relationships and focusing on brand compatibility.
37:00 - 38:29: The future of AI and UGC, exploring the impact on creator uniqueness and platform strategies.

Resources Mentioned:

Creator Wizard: Justin Moore's educational platform for sponsorship strategy.
Circle: Justin’s community platform, with sponsorship integrations as an example of brand alignment.
Kajabi: Platform for creators; Roberto discusses his work with Kajabi on AI content creation.
Social Listening Software: Tools used by brands to gauge sentiment and engagement with creators.

Guest Bio:

Sponsors of the Podcast:

Previous Episode

Jay Clouse Drops some Creator Science on Us for Episode 85

Interview with Jay Clouse of Creator Science Covering Advanced Creator Education EPISODE OVERVIEW:

In this episode, I talk with my friend Jay Clouse the Founder of Creator Science, an award winning Creator Podcast about what Creator Education looks like beyond the basics, and how we can better monetize through memberships and building creator businesses. The conversation goes deep and we talk about the importance of systems and also the impact of building a strong community to support your brand.

Key points include:

The need for creators to view their audience as customers to capture the full value they provide, rather than just relying on ad revenue

Strategies for pricing and framing value, such as emphasizing outcomes and benefits over features

The advantages of starting monetization efforts early and setting appropriate expectations with one's audience

Considerations for entertainment-focused creators versus thought leaders when it comes to membership models and community building

The role of persistence and incremental improvement in building a successful content creation business, versus relying on luck or viral success

Time Stamps and Highlights:

00:37 - 01:47: Jay’s origin story, sharing his background and how Creator Science began.
02:15 - 04:15: Jay discusses the transition from newsletter to podcasting and eventually YouTube.
05:35 - 06:55: Exploring the concept of “relationship platforms” (e.g., email, SMS, private communities).
07:10 - 08:50: The value of direct monetization and capturing value from audiences.
09:02 - 10:28: Jay’s thoughts on affiliate marketing and the benefits of direct product creation.
11:38 - 13:16: Pricing anxiety and the importance of setting boundaries in monetization.
14:32 - 15:49: Introducing monetization early on to set consistent expectations with the audience.
16:35 - 18:55: Managing perception and value in pricing for creators and entrepreneurs.
20:23 - 21:57: Building communities and memberships: content-focused versus community-focused models.
23:30 - 24:45: Entertainment creators and business models, like physical products and memberships.
26:51 - 28:45: Leveraging membership structures for entertainment creators, including premium content and community.
31:05 - 33:30: Jay's perspective on the value of paid education versus freely available content.
35:45 - 37:48: Roberto and Jay on the reality of long-term commitment, especially in YouTube.
39:10 - 39:55: Final thoughts from Jay and where to find Creator Science.

Brief Guest Bio:

Jay Clouse is a creator, entrepreneur, and the host of the 'Creator Science' podcast, where he dives into the strategies and mindsets of top content creators. Known for his analytical approach and commitment to helping creators succeed, Jay brings a wealth of experience in community building, content strategy, and business growth. His work has made him a trusted resource for creators looking to build sustainable careers, and his podcast has become a go-to for insights on the creator economy. Through Creator Science, Jay empowers creators with the tools and knowledge to turn their passion into a thriving business.