
Making farming cool again, with Cacao Project founder Louise Mabulo
04/02/24 • 33 min
“Maybe your concept of entrepreneurship doesn’t have to be those of Mark Zuckerberg and Elon Musk,” says Louise Mabulo, the founder of The Cacao Project, a restorative agroforestry initiative, on Crazy Smart Asia. In conversation with Gen.T's Chong Seow Wei, the entrepreneur, farmer and chef shares how she went from Masterchef Junior to TED Talk speaker to bringing pride back to farming in Asia.
Show notes:
00:30 The journey of a young farmer, chef, and entrepreneur
01:27 Quick fire questions with Louise Mabulo
02:16 From Wales to the Philippines: a story of homecoming and discovery
03:31 MasterChef Junior and the birth of a passion for chocolate
12:29 The genesis of The Cacao Project: turning crisis into opportunity
23:31 Expanding The Cacao Project and future aspirations
26:05 Personal reflections and advice for aspiring entrepreneurs
31:22 Wrapping up: the importance of family and community
Hosted on Acast. See acast.com/privacy for more information.
“Maybe your concept of entrepreneurship doesn’t have to be those of Mark Zuckerberg and Elon Musk,” says Louise Mabulo, the founder of The Cacao Project, a restorative agroforestry initiative, on Crazy Smart Asia. In conversation with Gen.T's Chong Seow Wei, the entrepreneur, farmer and chef shares how she went from Masterchef Junior to TED Talk speaker to bringing pride back to farming in Asia.
Show notes:
00:30 The journey of a young farmer, chef, and entrepreneur
01:27 Quick fire questions with Louise Mabulo
02:16 From Wales to the Philippines: a story of homecoming and discovery
03:31 MasterChef Junior and the birth of a passion for chocolate
12:29 The genesis of The Cacao Project: turning crisis into opportunity
23:31 Expanding The Cacao Project and future aspirations
26:05 Personal reflections and advice for aspiring entrepreneurs
31:22 Wrapping up: the importance of family and community
Hosted on Acast. See acast.com/privacy for more information.
Previous Episode

Five crazy-smart insights from season seven
This week, we pick out five inspiring quotes from the seventh season of Crazy Smart Asia to help you build a better world, better business or better you. Listen for a quickfire highlights reel of crazy-smart perspectives from our guests—from a record-breaking powerlifter to a heel-wearing Japanese monk.
If you enjoyed these short clips, why not go back and listen to the full episodes:
- The recipe to keeping the creative flame alive, with André Chiang and Syed Asim Hussain
- The power of small steps with impact entrepreneur and mountaineer, Christine Amour-Levar
- Bootstrap business to multimillion-dollar fashion brand with Love, Bonito co-founder, Rachel Lim
- The key to self-acceptance with Buddhist monk and LGBTQ+ icon, Kodo Nishimura
- Raising the bar: Singapore’s record-breaking powerlifter Farhanna Farid on the champion mindset
Hosted on Acast. See acast.com/privacy for more information.
Next Episode

Flipping success: the story of building a cult classic burger chain, with MyBurgerLab’s Chin Ren Yi
“In F&B, we love to torture ourselves. But with the pain comes the joy of serving people, seeing people smile while eating their food,” says Chin Ren Yi, the co-founder of MyBurgerLab, a popular burger chain in Malaysia known for its local flavours and charcoal buns, on Crazy Smart Asia. In conversation with Gen.T's Chong Seow Wei, the entrepreneur shares his insights for longevity in his industry, overcoming co-founder split struggles and why focusing on being happy is his number one priority.
Show notes
00:00 Welcome to Crazy Smart Asia: getting to know Chin Ren Yi
01:24 Quickfire questions: the man behind the burger
02:19 Childhood reflections: mimicry, education and family time
05:46 A life-changing moment under the stars: from engineering to F&B
06:46 The introvert's journey to being an extroverted entrepreneur
09:00 The birth of MyBurgerLab
12:28 Marketing masterstroke: the viral charcoal burger
15:50 Challenges of starting a business
20:12 Early F&B experiences and influences
21:35 Crafting a unique burger experience with local flavours
23:23 Defining success through impact and growth
24:11 Achieving business longevity
25:05 Marketing focus on college students
27:45 Community leadership during the pandemic
32:44 Future plans
35:06 Learning from a co-founder leaving the business
40:32 Moving beyond hustle culture
Hosted on Acast. See acast.com/privacy for more information.
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