Writing Well on LinkedIn

02/06/23 • 30 min

We do not profess to be LinkedIn ninjas but this deep dive episode is a must-listen for any individual or business owner looking to leverage the power of LinkedIn.

In this LinkedIn podcast special, Ella & Minnie discuss why you might bother leveraging LinkedIn

Is your audience hanging out there?
Are you looking for new work? It’s the best place to be for new jobs and new leads. Recruiters search on the platform and many companies advertise jobs there too. So even if you use it as a shop window to showcase what you have done/can do then it is important to be there.
Also, LinkedIn offers the opportunity to showcase your ideas - you can include articles that your audience will find useful, and it builds trust and credibility.

We discuss the many places on LinkedIn to sell yourself and raise your profile. Our own research into the platform has led us to the realisation that we personally aren’t giving LinkedIn the attention it deserves. It is an excellent platform to build your professional network and generate business leads. We reveal how you can, with us, maximise the opportunities available. If you aren’t on LinkedIn you probably should be and we’ll tell you why.

Cracking Copy hosts Minnie McBride and Ella Hoyos give you our top tips for writing on the platform, how to grow your following and unlock the potential of LinkedIn for you and your business.

Tune in and let us know your thoughts - our contact details are below...

Interesting LinkedIn stats:

As of April 2022, 59 million companies have a LinkedIn Page.2.7 million of these Pages post at least weekly.
LinkedIn members are viewing 22% more Feed Updates in 2022 YoY. (LinkedIn internal data)
LinkedIn members are having 25% more public conversations on LinkedIn YoY. (LinkedIn internal data)
Between June 2020 and June 2022, LinkedIn members shared 25% more public content YoY. (LinkedIn internal data)
LinkedIn Marketing Solutions surpassed $5 billion in revenue for the first time in July of 2022
eMarketer projects that by 2024, LinkedIn will capture nearly 50% of all display ad spending and 25% of all digital ad spending.

Please drop us a voice note at memo.fm/crackingcopy and let us know what you think or what topics you would like us to cover.

Twitter @cracking_copy

Facebook @crackingcopy

➡️ Share this podcast with someone who’ll find it useful

You can also find us at:

Instagram:

Ella Hoyos - @flurrymarketing

Minnie McBride - @minnie__writes

LinkedIn:

Ella Hoyos - https://www.linkedin.com/in/ellahoyos

Minnie McBride - https://www.linkedin.com/in/minniemcbride

Ella Hoyos and Minnie McBride are co-hosts of this new podcast. We are professional copywriters and marketers. We deep dive into a different aspect of copywriting in each ‘snack-sized’ episode so that we can help you become better writers for your business.

Support this podcast!

If you found this episode helpful you can show your appreciation by making a donation! This helps offset the costs of producing the show and we’ll love you for it :)

Buy me a coffee

We do not profess to be LinkedIn ninjas but this deep dive episode is a must-listen for any individual or business owner looking to leverage the power of LinkedIn.

In this LinkedIn podcast special, Ella & Minnie discuss why you might bother leveraging LinkedIn

Is your audience hanging out there?
Are you looking for new work? It’s the best place to be for new jobs and new leads. Recruiters search on the platform and many companies advertise jobs there too. So even if you use it as a shop window to showcase what you have done/can do then it is important to be there.
Also, LinkedIn offers the opportunity to showcase your ideas - you can include articles that your audience will find useful, and it builds trust and credibility.

Cracking Copy hosts Minnie McBride and Ella Hoyos give you our top tips for writing on the platform, how to grow your following and unlock the potential of LinkedIn for you and your business.

Tune in and let us know your thoughts - our contact details are below...

Interesting LinkedIn stats:

As of April 2022, 59 million companies have a LinkedIn Page.2.7 million of these Pages post at least weekly.
LinkedIn members are viewing 22% more Feed Updates in 2022 YoY. (LinkedIn internal data)
LinkedIn members are having 25% more public conversations on LinkedIn YoY. (LinkedIn internal data)
Between June 2020 and June 2022, LinkedIn members shared 25% more public content YoY. (LinkedIn internal data)
LinkedIn Marketing Solutions surpassed $5 billion in revenue for the first time in July of 2022
eMarketer projects that by 2024, LinkedIn will capture nearly 50% of all display ad spending and 25% of all digital ad spending.

Please drop us a voice note at memo.fm/crackingcopy and let us know what you think or what topics you would like us to cover.

Twitter @cracking_copy

Facebook @crackingcopy

➡️ Share this podcast with someone who’ll find it useful

You can also find us at:

Instagram:

Ella Hoyos - @flurrymarketing

Minnie McBride - @minnie__writes

LinkedIn:

Ella Hoyos - https://www.linkedin.com/in/ellahoyos

Minnie McBride - https://www.linkedin.com/in/minniemcbride

Support this podcast!

If you found this episode helpful you can show your appreciation by making a donation! This helps offset the costs of producing the show and we’ll love you for it :)

Buy me a coffee

Previous Episode

Writing Well on Twitter

This podcast is a must-listen for any writer or business owner looking to leverage the power of Twitter.

There is arguably no better social media platform to hone your writing skills. In this episode, Ella & Minnie discuss what Twitter can do for you as a writer, and how you can use the platform to find your tribe, grow your audience, test ideas and build in public.

With topics such as exploring what resonates with your target audience, providing something educational and interesting, understanding recent changes to the platform, and using hashtags to increase followers, this podcast is the perfect guide to help you get the most out of Twitter.

Cracking Copy hosts Minnie McBride and Ella Hoyos will help you unlock the potential of Twitter for your writing, business, and more. Whether you’re a writer, journalist, PR professional, or budding entrepreneur, you’ll learn how to craft compelling tweets, grow a loyal following, and get the most out of the ever-evolving platform. Discover the ins and outs of this powerful social media platform and use it to further your career and success.

Tune in and let us know your thoughts - our contact details are below...

Resources

Learn how to become a prolific digital writer with Ship30for30

Publish cross-platform with Typeshare

Search for insights and intel with Twemex

Organise your Twitter feed with Tweetdeck

Please drop us a voice note at memo.fm/crackingcopy and let us know what you think or what topics you would like us to cover.

Twitter @cracking_copy

Facebook @crackingcopy

➡️ Share this podcast with someone who’ll find it useful

You can also find us at:

Instagram:

Ella Hoyos - @flurrymarketing

Minnie McBride - @minnie__writes

LinkedIn:

Ella Hoyos - https://www.linkedin.com/in/ellahoyos

Minnie McBride - https://www.linkedin.com/in/minniemcbride

Support this podcast!

If you found this episode helpful you can show your appreciation by making a donation! This helps offset the costs of producing the show and we’ll love you for it :)

Buy me a coffee

Next Episode

Avoid Writers Burnout by Repurposing Your Copy

Creating single-use, disposable content is a false economy. It's also a high price to pay, zapping up your precious time and energy as a marketer and content creator.

If you tend to find content creation, writing and marketing your business exhausting, then this podcast is for you.

Ella & Minnie talk about the wonderful alchemy of repurposing content to make your life easier, save time and most importantly your sanity.

Listen in to discover:

The legendary Mince Beef strategy for repurposing your content!
The 2 main methods that you must know to repackage your content many times over. Simple!
Sanity saving, sustainable ways you can repurpose, recycle and reuse each piece of content you create.
Examples of how we repurpose our own content.
Why you never need to worry that recycling content will make you sound like a stuck record. Spoiler alert: it won’t.

How would it feel to get more value and greater reach from each and every piece of content you create? Whether you are a solopreneur or a more established business, we’ll help you apply your own simple strategies to content distribution and become more intentional in your content writing process.

Tune in and let us know what you think of this episode.

Please drop us a voice note at memo.fm/crackingcopy and let us know what you think or what topics you would like us to cover.

Twitter @cracking_copy

Facebook @crackingcopy

➡️ Share this podcast with someone who’ll find it useful

You can also find us at:

Instagram:

Ella Hoyos - @flurrymarketing

Minnie McBride - @minnie__writes

LinkedIn:

Ella Hoyos - https://www.linkedin.com/in/ellahoyos

Minnie McBride - https://www.linkedin.com/in/minniemcbride

Support this podcast!

If you found this episode helpful you can show your appreciation by making a donation! This helps offset the costs of producing the show and we’ll love you for it :)

Buy me a coffee