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Cracking Copy - Writing For Laughs:  How to Humour Your Readers

Writing For Laughs: How to Humour Your Readers

09/21/22 • 18 min

Cracking Copy

Are you an aspiring copywriter? Are you looking to find your authentic brand voice? (The personality packed one that makes people smile ). A great place to start is by cultivating your sense of comedic timing. We joke not! In this episode, Sami Miles shares her wisdom on how to inject more humour into your copywriting.

This show is for you if you want to write laugh-out-loud words that light up your readers and bring joy to their day.

Copywriting can be a serious business and it can be tough to strike a balance with humour and messaging. But our guest Sami Miles has done just that. She's a former stand up comedian who has turned copywriter. Sami used the skills she learned on the comedy circuit to write high impact, humour-filled email newsletters that crack up her subscribers. Now, she's here to share her wisdom and to teach us how we can inject a little bit more humour into what we write. Listen in as Ella and Sami explore the parallels between humour and copywriting. This 20 minute show will help you to find the sweet spot between getting your message across and making it memorable with a touch of wit.

Sami Miles

Former stand-up comic and conversion copywriter Samantha Miles brings out the funniest and most commanding version of biz owners to play, connect, and get results with their audience.

She believes that humor is a powerful way to process and heal from the harsh reality of human suffering. Sami recently lived a double-life, working a corporate job in a highly-regulated industry by day and doing comedy shows in Hollywood by night, alongside big names like Jimmy Carr, Margaret Cho & Kirk Fox. Since quitting her 6-figure corporate career while pregnant with her second daughter, she’s helped dozens of business owners convert leads into raving fans that continue to buy from them.

You can find Sami with a baby strapped to her chest, watching her toddler chase a chicken on the trampoline at the family compound she shares with her parents.Connect with Sami

Website: https://catchiestcopy.com

Instagram: http://instagram.com/catchiestcopy

Contact us!

Please drop us a voice note at memo.fm/crackingcopy and let us know what you think or what topics you would like us to cover.

Twitter @cracking_copy

Facebook @crackingcopy

➡️ Share this podcast with someone who’ll find it useful

You can also find us at:

Instagram:

Ella Hoyos - @flurrymarketing

Minnie McBride - @sosocial_minnie

LinkedIn:

Ella Hoyos - https://www.linkedin.com/in/ellahoyos

Minnie McBride - https://www.linkedin.com/in/minniemcbride

Ella Hoyos and Minnie McBride are co-hosts of this new podcast. We are professional copywriters and marketers. We deep dive into a different aspect of copywriting in each ‘snack-sized’ episode so that we can help you become better writers for your business.

Support this podcast!

If you found this episode helpful you can show your appreciation by making a donation! This helps offset the costs of producing the show and we’ll love you for it :)

Buy me a coffee

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Are you an aspiring copywriter? Are you looking to find your authentic brand voice? (The personality packed one that makes people smile ). A great place to start is by cultivating your sense of comedic timing. We joke not! In this episode, Sami Miles shares her wisdom on how to inject more humour into your copywriting.

This show is for you if you want to write laugh-out-loud words that light up your readers and bring joy to their day.

Copywriting can be a serious business and it can be tough to strike a balance with humour and messaging. But our guest Sami Miles has done just that. She's a former stand up comedian who has turned copywriter. Sami used the skills she learned on the comedy circuit to write high impact, humour-filled email newsletters that crack up her subscribers. Now, she's here to share her wisdom and to teach us how we can inject a little bit more humour into what we write. Listen in as Ella and Sami explore the parallels between humour and copywriting. This 20 minute show will help you to find the sweet spot between getting your message across and making it memorable with a touch of wit.

Sami Miles

Former stand-up comic and conversion copywriter Samantha Miles brings out the funniest and most commanding version of biz owners to play, connect, and get results with their audience.

She believes that humor is a powerful way to process and heal from the harsh reality of human suffering. Sami recently lived a double-life, working a corporate job in a highly-regulated industry by day and doing comedy shows in Hollywood by night, alongside big names like Jimmy Carr, Margaret Cho & Kirk Fox. Since quitting her 6-figure corporate career while pregnant with her second daughter, she’s helped dozens of business owners convert leads into raving fans that continue to buy from them.

You can find Sami with a baby strapped to her chest, watching her toddler chase a chicken on the trampoline at the family compound she shares with her parents.Connect with Sami

Website: https://catchiestcopy.com

Instagram: http://instagram.com/catchiestcopy

Contact us!

Please drop us a voice note at memo.fm/crackingcopy and let us know what you think or what topics you would like us to cover.

Twitter @cracking_copy

Facebook @crackingcopy

➡️ Share this podcast with someone who’ll find it useful

You can also find us at:

Instagram:

Ella Hoyos - @flurrymarketing

Minnie McBride - @sosocial_minnie

LinkedIn:

Ella Hoyos - https://www.linkedin.com/in/ellahoyos

Minnie McBride - https://www.linkedin.com/in/minniemcbride

Ella Hoyos and Minnie McBride are co-hosts of this new podcast. We are professional copywriters and marketers. We deep dive into a different aspect of copywriting in each ‘snack-sized’ episode so that we can help you become better writers for your business.

Support this podcast!

If you found this episode helpful you can show your appreciation by making a donation! This helps offset the costs of producing the show and we’ll love you for it :)

Buy me a coffee

Previous Episode

undefined - Confusing Words, Silly Mistakes and How To Avoid Them

Confusing Words, Silly Mistakes and How To Avoid Them

This episode is for you if you question yourself when you write certain words. Are you occasionally guilty of making the odd silly mistake with vocabulary and idioms and want to know how to avoid them?

In this episode, Minnie talks to Sarah Townsend, author of two bestselling books about her latest book, The Little Book of Confusables, which helps smart people boost their vocabulary and avoid embarrassing mistakes.

We discuss the most common mistakes people make and give tips on remembering the correct spelling to stop you from tripping up and looking daft!

About our guest

As a freelance copywriter for 20+ years, Sarah Townsend helps businesses get results from their marketing using powerful, persuasive, clear and concise copy.

She is the author of two bestselling books:The Little Book of Confusables and Survival Skills for Freelancers, her first book, which has helped thousands of freelancers grow in confidence and develop the mindset for success.

Since 2020, Sarah has delivered talks and events for everyone from the CIPR and ITI to Enterprise Nation and the Content Marketing Association.

Contact Sarah

Website: sarahtownsendeditorial.co.ukLinkedIn: www.linkedin.com /in/sarahtownsendeditorial/Twitter: www.twitter.com/stecopywriting Instagram: http://instagram.com/the copywritersday

Contact us!

Please drop us a voice note at memo.fm/crackingcopy and let us know wha t you think or what topics you would like us to cover.

Twitter @cracking_copy

Facebook @crackingcopy

➡️ Share this podcast with someone who’ll find it useful

You can also find us at:

Instagram: Ella Hoyos - @flurrymarketing

Minnie McBride - @sosocial_minnie

LinkedIn:Ella Hoyos - www.linkedin.com/in/ellahoyos

Minnie McBride - www.linkedin.com/in/minniemcbride

Ella Hoyos and Minnie McBride are co-hosts of this new podcast. We are professional copywriters and marketers. We deep dive into a different aspect of copywriting in each ‘snack-sized’ episode so that we can help you become better writers for your business.

Support this podcast!

If you found this episode helpful you can show your appreciation by making a donation! This helps offset the costs of producing the show and we’ll love you for it :) Buy me a coffee

Next Episode

undefined - Grammar Rules: What To Keep And When To Ignore

Grammar Rules: What To Keep And When To Ignore

Today’s episode is for you if you either find grammar a complete nightmare or love it and want to be inspired to break the rules for maximum effect.

We discuss a few grammar rules that we think are important. We only really scratch the surface of this massive (and often contentious) topic. And you may absolutely disagree with some of our thoughts. In which case please do let us know by contacting us and joining in the conversation.

We also think that there are grammar rules that can be broken. We look at some of these and explain why breaking rules can be a powerful tool to use to get your brand to stand out.

Are you a stickler for correct grammar or are you more relaxed about its usage? Tune in and find out if you agree with us...

Resources

Up your grammar game with these books:

The Elements of Style - Strunk and White

Eats Shoots and Leaves - Lynne Truss

Write Right - Jan Venolia

Practical English Usage - Michael Swan

English Grammar: 100 Tragically Common Mistakes (and how to correct them) - Sean Williams

English Grammar for Dummies - Lesley Ward/Geraldine Woods

Best free grammar app (mobile and desktop) Grammarly

Contact us!

Please drop us a voice note at memo.fm/crackingcopy and let us know what you think or what topics you would like us to cover.

Twitter @cracking_copy

Facebook @crackingcopy

➡️ Share this podcast with someone who’ll find it useful

You can also find us at:

Instagram:

Ella Hoyos - @flurrymarketing

Minnie McBride - @sosocial_minnie

LinkedIn:

Ella Hoyos - https://www.linkedin.com/in/ellahoyos

Minnie McBride - https://www.linkedin.com/in/minniemcbride

Ella Hoyos and Minnie McBride are co-hosts of this new podcast. We are professional copywriters and marketers. We deep dive into a different aspect of copywriting in each ‘snack-sized’ episode so that we can help you become better writers for your business.

Support this podcast!

If you found this episode helpful you can show your appreciation by making a donation! This helps offset the costs of producing the show and we’ll love you for it :)

Buy me a coffee

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