Value-Driven Culture: AKQA São Paulo's Success with Google, Netflix, and Usher featuring Co-Chief Creative Officers Hugo Veiga and Diego Machado
09/06/23 • 43 min
Things take an interesting turn as we are joined by two creative visionaries—Hugo Veiga and Diego Machado from the world’s renowned design and creative agency, AKQA. Learn how AKQA São Paulo creates a values-driven culture, where principles aren't ideal but woven into their creative processes, client relationships, and talent acquisition strategies. This values-driven culture in creative agencies has attracted top-tier clients like Google, Netflix, and Usher, and helped them build a work environment that nurtures exceptional talent.
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ABOUT FELICIA SHAKIBA:
Felicia Shakiba, CEO and Podcast Host at CPO PLAYBOOK, is an executive coach with over 20 years in people strategy, impacting over 200,000 employees globally. She is a Harvard Business Review Council Member, Studied at Stanford Graduate School of Business, and advises organizations in tech, healthcare, life sciences, finance, and more. Her podcast is a top ranking show worldwide.
PODCAST LINKS:
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Apple Podcasts: https://podcasts.apple.com/us/podcast/cpo-playbook-with-felicia-shakiba/id1692423879
Spotify: https://open.spotify.com/show/1wTqXXnFfD6vWaitS8iYBe
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Podcast Playlist: https://www.youtube.com/playlist?list=PL0TewOJ3vwWFnPO_6cPX-EvNgYbn4cQXz
CONNECT WITH FELICIA SHAKIBA:
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Things take an interesting turn as we are joined by two creative visionaries—Hugo Veiga and Diego Machado from the world’s renowned design and creative agency, AKQA. Learn how AKQA São Paulo creates a values-driven culture, where principles aren't ideal but woven into their creative processes, client relationships, and talent acquisition strategies. This values-driven culture in creative agencies has attracted top-tier clients like Google, Netflix, and Usher, and helped them build a work environment that nurtures exceptional talent.
Take 5 seconds and sign up for my free newsletter:https://www.cpoplaybook.com/newsletter. You’ll get a short email from me with exclusive insights, expert tips, and actionable advice from top business leaders on how to transform your people strategy, and more.
SHOW INSIGHTS: https://www.cpoplaybook.com/podcast/value-akqa-success-google-netflix-usher
CONTACT US:
Share feedback: https://forms.gle/jBoWh8RmLph5Lo3H7
Sponsor us: https://forms.gle/d8Cb3hMM6LQ4cQdL8
Executive coaching or consulting services: https://www.cpoplaybook.com/contact-us
Request Felicia as a Speaker: https://forms.gle/KaGQBtAzTv9tCYcM7
SUBSCRIBE: https://www.youtube.com/@feliciashakiba?sub_confirmation=1
ABOUT FELICIA SHAKIBA:
Felicia Shakiba, CEO and Podcast Host at CPO PLAYBOOK, is an executive coach with over 20 years in people strategy, impacting over 200,000 employees globally. She is a Harvard Business Review Council Member, Studied at Stanford Graduate School of Business, and advises organizations in tech, healthcare, life sciences, finance, and more. Her podcast is a top ranking show worldwide.
PODCAST LINKS:
Website: https://www.cpoplaybook.com/podcast
Apple Podcasts: https://podcasts.apple.com/us/podcast/cpo-playbook-with-felicia-shakiba/id1692423879
Spotify: https://open.spotify.com/show/1wTqXXnFfD6vWaitS8iYBe
RSS: https://feeds.megaphone.fm/cpoplaybook
Podcast Playlist: https://www.youtube.com/playlist?list=PL0TewOJ3vwWFnPO_6cPX-EvNgYbn4cQXz
CONNECT WITH FELICIA SHAKIBA:
LinkedIn: https://www.linkedin.com/in/feliciashakiba
YouTube: https://www.youtube.com/@feliciashakiba
Twitter: https://x.com/FeliciaShakiba
Instagram: https://www.instagram.com/feliciashakiba/
TikTok: https://www.tiktok.com/@feliciashakiba
Facebook: https://www.facebook.com/cpoplaybook
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Take 5 seconds and sign up for my free newsletter:https://www.cpoplaybook.com/newsletter. You’ll get a short email from me with exclusive insights, expert tips, and actionable advice from top business leaders on how to transform your people strategy, and more.
SHOW INSIGHTS: https://www.cpoplaybook.com/podcast/strategic-people-analytics-inuit-organizational-design-decision-making
CONTACT US:
Share feedback: https://forms.gle/jBoWh8RmLph5Lo3H7
Sponsor us: https://forms.gle/d8Cb3hMM6LQ4cQdL8
Executive coaching or consulting services: https://www.cpoplaybook.com/contact-us
Request Felicia as a Speaker: https://forms.gle/KaGQBtAzTv9tCYcM7
SUBSCRIBE: https://www.youtube.com/@feliciashakiba?sub_confirmation=1
ABOUT FELICIA SHAKIBA:
Felicia Shakiba, CEO and Podcast Host at CPO PLAYBOOK, is an executive coach with over 20 years in people strategy, impacting over 200,000 employees globally. She is a Harvard Business Review Council Member, Studied at Stanford Graduate School of Business, and advises organizations in tech, healthcare, life sciences, finance, and more. Her podcast is a top ranking show worldwide.
PODCAST LINKS:
Website: https://www.cpoplaybook.com/podcast
Apple Podcasts: https://podcasts.apple.com/us/podcast/cpo-playbook-with-felicia-shakiba/id1692423879
Spotify: https://open.spotify.com/show/1wTqXXnFfD6vWaitS8iYBe
RSS: https://feeds.megaphone.fm/cpoplaybook
Podcast Playlist: https://www.youtube.com/playlist?list=PL0TewOJ3vwWFnPO_6cPX-EvNgYbn4cQXz
CONNECT WITH FELICIA SHAKIBA:
LinkedIn: https://www.linkedin.com/in/feliciashakiba
YouTube: https://www.youtube.com/@feliciashakiba
Twitter: https://x.com/FeliciaShakiba
Instagram: https://www.instagram.com/feliciashakiba/
TikTok: https://www.tiktok.com/@feliciashakiba
Facebook: https://www.facebook.com/cpoplaybook
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Take 5 seconds and sign up for my free newsletter:https://www.cpoplaybook.com/newsletter. You’ll get a short email from me with exclusive insights, expert tips, and actionable advice from top business leaders on how to transform your people strategy, and more.
SHOW INSIGHTS: https://www.cpoplaybook.com/podcast/workforce-management-ai
CONTACT US:
Share feedback: https://forms.gle/jBoWh8RmLph5Lo3H7
Sponsor us: https://forms.gle/d8Cb3hMM6LQ4cQdL8
Executive coaching or consulting services: https://www.cpoplaybook.com/contact-us
Request Felicia as a Speaker: https://forms.gle/KaGQBtAzTv9tCYcM7
SUBSCRIBE: https://www.youtube.com/@feliciashakiba?sub_confirmation=1
ABOUT FELICIA SHAKIBA:
Felicia Shakiba, CEO and Podcast Host at CPO PLAYBOOK, is an executive coach with over 20 years in people strategy, impacting over 200,000 employees globally. She is a Harvard Business Review Council Member, Studied at Stanford Graduate School of Business, and advises organizations in tech, healthcare, life sciences, finance, and more. Her podcast is a top ranking show worldwide.
PODCAST LINKS:
Website: https://www.cpoplaybook.com/podcast
Apple Podcasts: https://podcasts.apple.com/us/podcast/cpo-playbook-with-felicia-shakiba/id1692423879
Spotify: https://open.spotify.com/show/1wTqXXnFfD6vWaitS8iYBe
RSS: https://feeds.megaphone.fm/cpoplaybook
Podcast Playlist: https://www.youtube.com/playlist?list=PL0TewOJ3vwWFnPO_6cPX-EvNgYbn4cQXz
CONNECT WITH FELICIA SHAKIBA:
LinkedIn: https://www.linkedin.com/in/feliciashakiba
YouTube: https://www.youtube.com/@feliciashakiba
Twitter: https://x.com/FeliciaShakiba
Instagram: https://www.instagram.com/feliciashakiba/
TikTok: https://www.tiktok.com/@feliciashakiba
Facebook: https://www.facebook.com/cpoplaybook
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