Value-Driven Culture: AKQA São Paulo's Success with Google, Netflix, and Usher featuring Co-Chief Creative Officers Hugo Veiga and Diego Machado

Things take an interesting turn as we are joined by two creative visionaries—Hugo Veiga and Diego Machado from the world’s renowned design and creative agency, AKQA. Learn how AKQA São Paulo creates a values-driven culture, where principles aren't ideal but woven into their creative processes, client relationships, and talent acquisition strategies. This values-driven culture in creative agencies has attracted top-tier clients like Google, Netflix, and Usher, and helped them build a work environment that nurtures exceptional talent. Join these two creative minds as they reveal how authenticity impacts business success and provide actionable insights for creating a values-driven culture that fuels both creative and business achievements.