Copper State of Mind: public relations, media, and marketing in Arizona

HMA Public Relations | PHX.fm

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Copper State of Mind is a public relations podcast for Arizona executives, business owners, and directors of marketing and communications who want to increase the effectiveness of their PR, media, and marketing campaigns. From messaging and media relations to content strategy and crisis management, the dollars your organization spends on integrated marketing communications are an investment that helps boost your brand, break through the noise, and drive business results. Join Abbie Fink, President of HMA Public Relations, and Dr. Adrian McIntyre, cultural anthropologist and communication adviser, as they explore today’s communications challenges and share insights, stories, and strategies to help your message reach its target audience. Copper State of Mind is a project of HMA Public Relations, a full-service public relations and marketing communications agency in Phoenix and the oldest continuously operating PR firm in Arizona. With more than 40 years of experience helping clients tell their stories, HMA Public Relations is committed to your success. Learn more at https://hmapr.com The show is recorded and produced in the studio of PHX.fm, the leading independent B2B podcast network in Phoenix, AZ. Learn more at https://phx.fm

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Top 10 Copper State of Mind: public relations, media, and marketing in Arizona Episodes

Goodpods has curated a list of the 10 best Copper State of Mind: public relations, media, and marketing in Arizona episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Copper State of Mind: public relations, media, and marketing in Arizona for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Copper State of Mind: public relations, media, and marketing in Arizona episode by adding your comments to the episode page.

Back to Business Networking? Our Thoughts on Attending In-Person Events

Copper State of Mind: public relations, media, and marketing in Arizona

09/14/21 • 28 min

After 18 months of the Covid-19 pandemic, an increasing number of people are attending in-person business events. From media events and brand activations to industry conferences and local networking opportunities, we're seeing a gradual return to the public sphere.

But many questions remain. In this episode, Abbie and Adrian share their thoughts on attending in-person events. How do we make decisions about which events to attend? What health and safety protocols are hosts and venues putting in place, and how are they being communicated? Has the nature of small talk changed? Are business cards still relevant now that we've pretty much embraced all things virtual?

Read Abbie Fink's blog post for this episode: "Business Networking is Still Relevant."

Additional Resources

"How to Smoothly Transition Back to 'Normal'" by Marissa Baker
"Communicating Your Reopening" by Justin Liggin
"Are You Vaccinated? and Other Business Protocols" by Abbie Fink
"Are Business Cards Still Relevant?" by Marissa Baker
"How to Maximize Industry Luncheons" by Scott Hanson
"Great Conversation Starters" by Scott Hanson

Follow the podcast

If you enjoyed this episode, please follow Copper State of Mind in Apple Podcasts, Spotify, or any other podcast app. We publish new episodes every other Friday. Just pick your preferred podcast player from this link, open the app, and click the button to “Follow” the show: https://copperstateofmind.show/listen

Need to hire a PR firm?

We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors."

Credits

Copper State of Mind, hosted by Abbie Fink and Dr. Adrian McIntyre, is a project of HMA Public Relations, a full-service public relations and marketing communications firm in Phoenix.

The show is recorded and produced by the team at Speed of Story, a B2B communications firm, and distributed by PHX.fm, the leading independent B2B podcast network in Arizona.

If you enjoyed this episode, you might also like the PRGN Presents podcast, hosted by Abbie Fink, featuring conversations about PR, marketing, and communications with members of the Public Relations Global Network, "the world’s local public relations agency.”

Social Media: Blessing or Curse for Corporate Communications?

Copper State of Mind: public relations, media, and marketing in Arizona

05/25/21 • 24 min

In this episode, Abbie Fink and Dr. Adrian McIntyre discuss the pitfalls and possibilities of social media for marketing and corporate communications in 2021.

Someone posed the question the other day—are you really a business if you don’t engage on social media? Good question. Social media connects us with the world at large. Social media can replace email. For many people, social media is their only source of news. And it is no doubt a worthwhile tool for any company that wants to engage with its customers and potential customers. Or is it?

There is not a day that goes by that an ill-timed Tweet or insensitive Facebook post sends a business’ social media team into overdrive, requiring them to apologize, rephrase or re-do in order to take back control of the narrative. Any business using social media must do everything it can to ensure the right message reaches the right audience at the right time—and for the right reasons. When this fails, major problems will arise, and the negative impact will probably be amplified by the ability of social media posts to spread rapidly to an increasingly connected, global audience.

Read Abbie Fink's blog post for this episode: "Is Social Media a Blessing or Curse for Corporate Communications?"

Additional Resources

Follow the podcast

Need to hire a PR firm?

We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors."

Credits

Copper State of Mind, hosted by Abbie Fink and Dr. Adrian McIntyre, is a project of HMA Public Relations, a full-service public relations and marketing communications firm in Phoenix.

The show is recorded and produced by the team at Speed of Story, a B2B communications firm, and distributed by PHX.fm, the leading independent B2B podcast network in Arizona.

Creativity, Curiosity, and Craft: Essential Skills for a Career in Public Relations, Marketing, and Communications

Copper State of Mind: public relations, media, and marketing in Arizona

08/31/21 • 34 min

What makes someone a good candidate for a job at a public relations firm or a role in communications or marketing at a business or non-profit? As the nature of work and careers continues to evolve, it turns out that the "obvious" answers to this question aren't always the best ones.

In this episode, Abbie Fink and Dr. Adrian McIntyre talk about the essential skills for anyone seeking to work as a "modern-day communicator" and what it takes to be successful in a PR or communications role, whether in-house or at an agency.

Read Abbie Fink's blog post for this episode: "Creativity, Curiosity, and Craft – what you need to get a job in public relations"

Additional Resources

Follow the podcast

Need to hire a PR firm?

We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors."

Credits

Copper State of Mind, hosted by Abbie Fink and Dr. Adrian McIntyre, is a project of HMA Public Relations, a full-service public relations and marketing communications firm in Phoenix.

The show is recorded and produced by the team at Speed of Story, a B2B communications firm, and distributed by PHX.fm, the leading independent B2B podcast network in Arizona.

Architects Aren’t Just for Buildings: Reputation Management in a Digital World

Copper State of Mind: public relations, media, and marketing in Arizona

03/29/22 • 39 min

In this episode, Abbie and Adrian talk with Jon Goldberg, founder of Reputation Architects Inc., about the importance of content in establishing your reputation.

Jon Goldberg is the founder and chief reputation architect of Reputation Architects Inc., a strategic communications and risk management advisory firm focused on building, protecting and restoring reputations in a world of evaporated trust and unprecedented stakeholder engagement. He founded the firm in 2009 after more than 25 years as an advisor to top corporate executives, a senior leader at some of the world's most prominent communications firms and a front-line spokesman for major corporations and non-profit organizations.

Over the years, Jon has helped clients in virtually every industry build reputational equity, inoculate against crises and transform adverse situations into opportunities to demonstrate leadership and integrity. His experience spans everything from government investigations, public health emergencies, activist attacks, labor disputes, employee matters and unanticipated executive transitions, to cybersecurity incidents, corporate and executive misbehavior, product safety and risk communication issues, complex litigation, corporate reorganizations, workplace violence, chemical and environmental catastrophes and natural disasters.

Before founding Reputation Architects, Jon was partner and leader of the Corporate Affairs and Reputation Risk Management practices of Porter Novelli, the international communications consultancy. Earlier, he was executive vice president and general manager at Edelman Public Relations Worldwide and Edelman’s national director of crisis, litigation and risk communications, and served in senior client management roles at J. Walter Thompson. He began his public relations career as manager of corporate media relations for The Prudential Insurance Company. A frequent author, speaker and media commentator on reputation management and crisis communications, Jon is a member of the executive committee and former chair of the Public Relations Society of America’s Counselors Academy, founding co-chair of PRSA’s national civility task force and served as a director at- large of PRSA-NJ.

Download Jon Goldberg's eBook, "Building Crisis Immunity: 5 Strategies to Protect your Reputation and Create a Stronger, More Crisis-Resistant Enterprise"

Additional Resources

"Planning for the Unexpected: Five Best Practices for Risk Management" by Keri McIntosh
"Crisis Communications in the Social Media Age" by Abbie Fink
"How to Build a Crisis Management Strategy for Social Media" by Justin Liggin
"Can omitting key information cause a crisis?" by Abbie Fink
"12 Key Habits to Strengthen Your Online Reputation" by Reputation Architects

Follow the podcast

Need to hire a PR firm?

We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors."

Credits

Copper State of Mind, hosted by Abbie Fink and Dr. Adrian McIntyre, is a project of HMA Public Relations

How to Apologize (and Why It's So Hard to Do Well)

Copper State of Mind: public relations, media, and marketing in Arizona

06/22/21 • 24 min

Whether you're a celebrity, a CEO, or a regular ol' person just going about your business, there's a good chance you've had to apologize at least once or twice in your life.

In this episode, Abbie Fink and Dr. Adrian McIntyre talk about the art of apologizing in a sincere and meaningful way -- and why so many people (ourselves included) struggle to do this well.

Read Abbie Fink's blog post for this episode: "Is it Enough to Just Say You’re Sorry?"

Additional Resources

Follow the podcast

Need to hire a PR firm?

We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors."

Credits

Copper State of Mind, hosted by Abbie Fink and Dr. Adrian McIntyre, is a project of HMA Public Relations, a full-service public relations and marketing communications firm in Phoenix.

The show is recorded and produced by the team at Speed of Story, a B2B communications firm, and distributed by PHX.fm, the leading independent B2B podcast network in Arizona.

Why Executives Should Give Their Communications Team a Seat at the Table

Copper State of Mind: public relations, media, and marketing in Arizona

06/08/21 • 29 min

When a company has a problem, a breakdown, a crisis -- something goes wrong and the whole world is talking about it -- it's often said that they have a PR problem. But what if that whole situation could have been avoided? And what if including your communications pros earlier in the conversation could have prevented all of that?

In this episode, Abbie Fink and Dr. Adrian McIntyre talk about why executives should make sure their marketing, communications, and public relations team has a seat at the table.

Read Abbie Fink's blog post for this episode: "Why You Want Your Public Relations Team at the Table"

Additional Resources

Follow the podcast

Need to hire a PR firm?

We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors."

Credits

Copper State of Mind, hosted by Abbie Fink and Dr. Adrian McIntyre, is a project of HMA Public Relations, a full-service public relations and marketing communications firm in Phoenix.

The show is recorded and produced by the team at Speed of Story, a B2B communications firm, and distributed by PHX.fm, the leading independent B2B podcast network in Arizona.

How to Build Relationships with Journalists and Media Outlets in Arizona

Copper State of Mind: public relations, media, and marketing in Arizona

05/11/21 • 31 min

We’ve all heard that it’s not what you know, it’s who you know. But when it comes to the media, especially in today’s contentious political climate, it’s hard to know who to know and even who to trust ... let alone how to get them to trust you.

In this episode, Abbie Fink and Dr. Adrian McIntyre talk about why it's important to build relationships with the media and how to do it.

If you want to earn media coverage and build real relationships with journalists and editors, you need to learn what makes each media outlet unique. What kinds of stories do they publish? Does a particular journalist have a specific beat? Is there any way to make your story more interesting and relevant to them? Find out what topics they cover, and don’t waste their time with ideas that aren’t a good fit.

Follow the journalists and media outlets you want to build relationships with on Twitter, LinkedIn, Facebook, YouTube, and other social media platforms. Read their articles, watch their news reports, and listen to them on the radio.

Pro tip: use private Twitter lists to organize your feed and set up Google Alerts to get notified when relevant articles are published. Leave thoughtful, engaging comments when appropriate.

Above all, be respectful of their time and their deadlines. Focus on what you can give, not what you can get. And remember that the best time to build relationship with the media is before you need them.

Read Alison Bailin's blog post for this episode: "How Do You Create an Authentic Relationship With the Media?"

Additional Resources

#MediaMonday - searchable profiles of Arizona journalists published weekly by HMA Public Relations (2010-present)
"Will Old Fashioned Media Relations Ever Return?" by Scott Hanson
"Twitter is a Valuable Tool for Today’s Journalists" by Abbie Fink

Follow the podcast

Need to hire a PR firm?

We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors."

Credits

Copper State of Mind, hosted by Abbie Fink and Dr. Adrian McIntyre, is a project of HMA Public Relations, a full-service public relations and marketing communications firm in Phoenix.

The show is recorded and produced by the team at Speed of Story, a B2B communications firm, and distributed by PHX.fm, the leading independent B2B podcast network in Arizona.

Does Influencer Marketing Make Traditional PR & Marketing Communications Obsolete?

Copper State of Mind: public relations, media, and marketing in Arizona

04/27/21 • 30 min

Is "influencer marketing" new? Do influencers make traditional public relations and marketing communications obsolete? These are questions Abbie Fink and Dr. Adrian McIntyre discuss in today's episode.

Merriam-Webster defines influence as "the power or capacity of causing an effect in indirect or intangible ways." In marketing, the use of "influencers" existed long before the digital era. Any celebrity, athlete, public figure, or scientific expert who could influence a buyer's decision was (and is) considered an influencer.

But the rise of social media influencers with their own audience or following -- usually on platforms such as Instagram, YouTube, TikTok, Facebook, LinkedIn, Pinterest, etc -- has begun to change the way companies and marketing agencies alike think about the marketing mix. Influencer marketing is a strategy and a tactic, not unlike other marketing communications tactics. You still have to have a good story to tell, good content to share, and a good understanding of your target audience.

Read Abbie Fink's blog post for this episode: "Does Influencer Marketing Make Traditional Marketing Communications Obsolete?"

Additional Resources

Follow the podcast

Need to hire a PR firm?

We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors."

Credits

Copper State of Mind, hosted by Abbie Fink and Dr. Adrian McIntyre, is a project of HMA Public Relations, a full-service public relations and marketing communications firm in Phoenix.

The show is recorded and produced by the team at Speed of Story, a B2B communications firm, and distributed by PHX.fm, the leading independent B2B podcast network in Arizona.

Trailer: Copper State of Mind

Copper State of Mind: public relations, media, and marketing in Arizona

03/02/21 • 5 min

COMING SOON: Copper State of Mind is a new podcast for Arizona executives and directors of marketing and communications who want to increase the effectiveness of their public relations and marketing campaigns.

From messaging and media relations to content strategy and crisis management, the dollars your organization spends on integrated marketing communications are an investment that helps boost your brand, break through the noise, and drive business results.

Join Abbie Fink, Vice President/General Manager of HMA Public Relations, and Dr. Adrian McIntyre, cultural anthropologist and storytelling consultant, as they explore today’s communications challenges and share insights, stories, and strategies to help your message reach its target audience.

Copper State of Mind is a project of HMA Public Relations, a full-service public relations and marketing communications agency in Phoenix and the oldest continuously operating PR firm in Arizona. With more than 40 years of experience helping clients tell their stories, HMA Public Relations is committed to your success.

The show is recorded and produced in the studio of PHX.fm, the leading independent B2B online radio station and podcast studio in Phoenix, AZ.

Read the press release for Copper State of Mind on the HMA Public Relations website.

To get new episodes delivered automatically, please follow the Copper State of Mind podcast in your favorite app. We publish a new episode every other Tuesday. Just pick your preferred podcast player from this link and follow the show: https://copperstateofmind.show/listen

Media Literacy and the Value of Skepticism with Ilana Lowery of Common Sense Media

Copper State of Mind: public relations, media, and marketing in Arizona

07/20/21 • 32 min

Common sense is increasingly uncommon. And when it comes to the media, there’s a lot of common nonsense that circulates all too easily, making it harder and harder for ordinary, well-intentioned folks to find reliable sources of accurate information about the issues we face today. “Media literacy” is more important – and more elusive – than ever.

In this episode, Abbie Fink and Dr. Adrian McIntyre are joined by Ilana Lowery of Common Sense Media, a nonprofit 501(c)(3) organization committed to helping kids and families thrive in a world of media and technology.

Read Abbie Fink's blog post for this episode: "Is It Okay To Be Skeptical When Consuming The News?"

Featured Guest

Ilana Lowery is Arizona Director of Common Sense. The former editor-in-chief of the Phoenix Business Journal, she retired from the daily business publication in June 2018 after 23 years as a key leader. The Chicago native also served as managing editor of the paper. She joined as a reporter and projects editor in 1995. As a reporter she covered nonprofits, finance, real estate, retail, travel, aviation, tourism, and sports business. Prior to the Business Journal, she was an editor for Independent Newspapers Inc., a community newspaper chain based in Scottsdale. Before moving to the Valley in 1989, Ilana served as a reporter and editor for Pulitzer Newspapers in Chicago.

Ilana is also an associate professor at Arizona State University's Walter Cronkite School of Journalism and Mass Communications. She recently served on the advisory board for the Jewish News of Greater Phoenix and is a member of the Society of Professional Journalists, the Arizona Press Club, and the Arizona Newspaper Association, which in 2015 presented her with the Order of the Silver Key, an honor for journalists who have been in the profession for 25 years or more, contributed to the journalism profession both locally and nationally, and inspired fellow journalists.

Additional Resources

"Get Smart About News" by Scott Hanson
"How harmful is social media?" by Marissa Baker
"News Literacy 101" by Common Sense Media
"News & Media Literacy" by Common Sense Media

Follow the podcast

Need to hire a PR firm?

We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors."

Credits

Copper State of Mind, hosted by Abbie Fink and Dr. Adrian McIntyre, is a project of HMA Public Relations, a full-service public relations and marketing communications firm in Phoenix.

The show is recorded and produced by the team at Speed of Story, a B2B communications firm, and distributed by PHX.fm, the leading independent B2B podcast network in Arizona.

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FAQ

How many episodes does Copper State of Mind: public relations, media, and marketing in Arizona have?

Copper State of Mind: public relations, media, and marketing in Arizona currently has 56 episodes available.

What topics does Copper State of Mind: public relations, media, and marketing in Arizona cover?

The podcast is about Marketing, Management, Podcasts and Business.

What is the most popular episode on Copper State of Mind: public relations, media, and marketing in Arizona?

The episode title 'Why Executives Should Give Their Communications Team a Seat at the Table' is the most popular.

What is the average episode length on Copper State of Mind: public relations, media, and marketing in Arizona?

The average episode length on Copper State of Mind: public relations, media, and marketing in Arizona is 28 minutes.

How often are episodes of Copper State of Mind: public relations, media, and marketing in Arizona released?

Episodes of Copper State of Mind: public relations, media, and marketing in Arizona are typically released every 14 days.

When was the first episode of Copper State of Mind: public relations, media, and marketing in Arizona?

The first episode of Copper State of Mind: public relations, media, and marketing in Arizona was released on Mar 2, 2021.

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Copper State of Mind: public relations, media, and marketing in Arizona

HMA Public Relations | PHX.fm

Top 10 Copper State of Mind: public relations, media, and marketing in Arizona Episodes

FAQ

How many episodes does Copper State of Mind: public relations, media, and marketing in Arizona have?

What topics does Copper State of Mind: public relations, media, and marketing in Arizona cover?

What is the most popular episode on Copper State of Mind: public relations, media, and marketing in Arizona?

What is the average episode length on Copper State of Mind: public relations, media, and marketing in Arizona?

How often are episodes of Copper State of Mind: public relations, media, and marketing in Arizona released?

When was the first episode of Copper State of Mind: public relations, media, and marketing in Arizona?

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