183: Say What They Cant Unhear, New Book by Tamsen Webster

10/09/24 • 23 min

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Brilliant business author Tamsen Webster has just released her newest book, Say What They Can't Unhear: The 9 Principles of Lasting Change.

Tamsen describes the new book: The book is a compact and actionable guide that will get leaders (and others!) thinking differently about where change comes from and how to initiate it. By introducing and exploring nine “persuasion proverbs,” I highlight the behavioral, cognitive, and psychological principles that underpin lasting change, and offer a powerful alternative to the standard tactics of influence and persuasion. The outlined concepts are easy to remember, simple to implement, and will give readers the tools to transform any audience of lukewarm prospects into passionate believers.

We started off talking about "ethical persuasion" - a huge important aspect in professional selling. Join the conversation and check out Tamsen's book.

https://tamsenwebster.com/ More on Tamsen

https://womensalespros.com/ More on Women Sales Pros

https://womensalespros.com/podcast/ All podcast episodes

Brilliant business author Tamsen Webster has just released her newest book, Say What They Can't Unhear: The 9 Principles of Lasting Change.

We started off talking about "ethical persuasion" - a huge important aspect in professional selling. Join the conversation and check out Tamsen's book.

https://tamsenwebster.com/ More on Tamsen

https://womensalespros.com/ More on Women Sales Pros

https://womensalespros.com/podcast/ All podcast episodes

Previous Episode

182: You can Get Sales Skills No Matter Where You Grow Up; Misky Sharif, Revolut

Her parents were Somali refugees who ended up in the U.K. As a child, Misky Sharif learned to be careful around the drugs and crime in her low income neighborhood. She rose above it, while learning as she grew up. How many kids would dodge all of the negative and find something positive in that? Listen as Misky explains how. Misky overcame obstacles and currently is in FinTech as an Account Executive for Revolut, and if you are in sales and don't have an "accomplishment bank" - take a listen to the full episode - great action item to start one on your own today!

Misky Sharif can connect via LinkedIn

Womnen Sales Pros can be found on LinkedIn, Instagram, X, and other social posts.

Next Episode

184: Career Opportunities for Women in Enablement, Sarah Gross, RingCentral

My guest today is Sarah Gross, VP of Global Enablement at RingCentral. Sarah and I go way back, and most recently she became a new mom which has given her new perspectives about women and work.

Sarah is also a top sales enablement professional who helps design process and support for sales teams like the ones at RingCentral. When Sarah and I first met, she was with Gartner, and has also worked at Procore and Vorsight in addition to others.

Sarah calls enablement the "octopus" of an organization because it is the only department that touches every other department.

Follow Sarah on LinkedIn: https://www.linkedin.com/in/sarahfricke/

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