The Sales Side of Supplements: Building Better Businesses and Bodies with Laura Frontiero
01/17/24 • 62 min
Laura Frontiero, FNP-BC, has served thousands of patients as a Nurse Practitioner over the last 22 years. Her work in the health industry marries both traditional and functional medicine.
Laura’s wellness programs help her high-performing clients boost energy, renew mental focus, feel great in their bodies, and be productive again. She believes that to create optimal wellness we need to identify and clear the root causes of our health problems first, usually toxins and chronic infections, then eliminate inflammation, and restore gut and mitochondria health. In addition to clinical medicine, Laura is a Master Leadership Trainer who has mentored hundreds of students on shifting mindset and being responsible for their health. Her mission is to help them navigate the myths in modern medicine, eliminate negative self-limiting beliefs, remove toxins from the body, and restore health for peak performance.
Together Laura and I explore clinical and business topics, including building an audience, scaling a business up, optimizing supplement sales, and gut repair, dietary changes, and supplement recommendations. As someone who successfully 4Xed her business in one year, Laura openly shares the business tactics, numbers, and strategies she has employed as a nurse practitioner turned functional health consultant. She highlights the triumphs and struggles of becoming a business owner and reflects on the impact that she now has on helping people around the world get results that work. Laura also reveals the missing pieces to find the true root cause of nutrient deficiencies, including chronic hidden infections and toxins, and offers valuable advice and insights for patients, practitioners, business owners, and anyone ready to make lasting changes toward a healthier lifestyle.
I’m your host, Evelyne Lambrecht, thank you for designing a well world with us.
Key Takeaways:
[2:34] Laura highlights her transition from Kaiser to the fulfilling work that she offers clients today.
[5:40] Building a successful business starts with offering high-ticket, high-commitment coaching.
[8:03] Laura shares real numbers for her private health coaching and functional lab testing services.
[9:52] Transitioning into the group model, for Laura, was the critical next step for scaling her business.
[16:25] Webinars, seminars, and other strategies for building an audience and attracting high-quality clientele.
[21:50] The danger of perfectionism in building a business that effectively serves others.
[22:58] A profile of Laura’s ideal avatar, or person she is speaking to, and how she crafts her message directly to them.
[26:20] Adopting a mindset that allows you to give away your knowledge and concepts without giving away your proprietary formula.
[32:11] Guidelines for determining how to reinvest back into your business at every stage.
[38:55] The critical role of a top-caliber customer service team as your business scales.
[42:50] Selling between $100,000 and $200,000 of supplements per month is easy when people are getting optimal results.
[44:25] Tremendous results start with identifying the true root cause of health problems that were stealing nutrients.
[47:20] GI map testing, toxin testing, and gut health repair steps that Laura takes to prompt the body back toward health.
[49:20] Top supplements that Laura utilizes to promote gut and mitochondrial health.
[55:30] Laura’s favorite supplements and health practices to combat stress, toxins, and sleep disruptions.
Episode Resources:
Design for Health Resources:
Visit the Designs for Health Research and Education Library which houses medical journals, protocols, webinars, and our blog.
Laura Frontiero, FNP-BC, has served thousands of patients as a Nurse Practitioner over the last 22 years. Her work in the health industry marries both traditional and functional medicine.
Laura’s wellness programs help her high-performing clients boost energy, renew mental focus, feel great in their bodies, and be productive again. She believes that to create optimal wellness we need to identify and clear the root causes of our health problems first, usually toxins and chronic infections, then eliminate inflammation, and restore gut and mitochondria health. In addition to clinical medicine, Laura is a Master Leadership Trainer who has mentored hundreds of students on shifting mindset and being responsible for their health. Her mission is to help them navigate the myths in modern medicine, eliminate negative self-limiting beliefs, remove toxins from the body, and restore health for peak performance.
Together Laura and I explore clinical and business topics, including building an audience, scaling a business up, optimizing supplement sales, and gut repair, dietary changes, and supplement recommendations. As someone who successfully 4Xed her business in one year, Laura openly shares the business tactics, numbers, and strategies she has employed as a nurse practitioner turned functional health consultant. She highlights the triumphs and struggles of becoming a business owner and reflects on the impact that she now has on helping people around the world get results that work. Laura also reveals the missing pieces to find the true root cause of nutrient deficiencies, including chronic hidden infections and toxins, and offers valuable advice and insights for patients, practitioners, business owners, and anyone ready to make lasting changes toward a healthier lifestyle.
I’m your host, Evelyne Lambrecht, thank you for designing a well world with us.
Key Takeaways:
[2:34] Laura highlights her transition from Kaiser to the fulfilling work that she offers clients today.
[5:40] Building a successful business starts with offering high-ticket, high-commitment coaching.
[8:03] Laura shares real numbers for her private health coaching and functional lab testing services.
[9:52] Transitioning into the group model, for Laura, was the critical next step for scaling her business.
[16:25] Webinars, seminars, and other strategies for building an audience and attracting high-quality clientele.
[21:50] The danger of perfectionism in building a business that effectively serves others.
[22:58] A profile of Laura’s ideal avatar, or person she is speaking to, and how she crafts her message directly to them.
[26:20] Adopting a mindset that allows you to give away your knowledge and concepts without giving away your proprietary formula.
[32:11] Guidelines for determining how to reinvest back into your business at every stage.
[38:55] The critical role of a top-caliber customer service team as your business scales.
[42:50] Selling between $100,000 and $200,000 of supplements per month is easy when people are getting optimal results.
[44:25] Tremendous results start with identifying the true root cause of health problems that were stealing nutrients.
[47:20] GI map testing, toxin testing, and gut health repair steps that Laura takes to prompt the body back toward health.
[49:20] Top supplements that Laura utilizes to promote gut and mitochondrial health.
[55:30] Laura’s favorite supplements and health practices to combat stress, toxins, and sleep disruptions.
Episode Resources:
Design for Health Resources:
Visit the Designs for Health Research and Education Library which houses medical journals, protocols, webinars, and our blog.
Previous Episode
Mastering the Microbiome and Optimizing Gut Health with Dr. Tom Fabian
Dr. Fabian is a leading expert on the role of the microbiome in health, immune function, chronic disease, and aging. As a translational scientist, his primary focus is on the clinical application of microbiome research in the integrative and functional medicine space. He received his PhD in molecular biology from the University of Colorado, Boulder, and has worked as a biomedical researcher in the biotechnology industry, and more recently, as a consultant in the microbiome testing field. Currently, Dr. Fabian serves as a translational science consultant and science advisor with Diagnostic Solutions Laboratory, and he is also a Science Advisory Board member with Designs for Health. He is also certified as a Nutrition Therapy Practitioner by the Nutrition Therapy Institute in Denver.
Together Dr. Fabian and I discuss the essential role of the microbiome in gut health, food sensitivities, histamine intolerance, and more. He shares a variety of clinical pearls regarding histamine-producing microbes, short-chain fatty acids, and digestive enzymes, and addresses the prevalence of parasites in the general population. Dr. Tom offers encouraging insights and practical recommendations for anyone who is looking for ways to heal their gut and maximize their microbiome.
I’m your host, Evelyne Lambrecht, thank you for designing a well world with us.
Key Takeaways:
[2:07] Tom shares how he became interested in the microbiome and a snapshot of a regular day as a translational science consultant.
[6:52] The role of the microbiome and specific microbes in food sensitivities and common food reactions.
[15:49] Oral tolerance and key distinguishers between and mass cell and histamine activation.
[18:44] The role of good bacteria in interacting with the species that produce histamine.
[23:15] Overgrowths of histamine-producing microbes are commonly found in patients with food reactions.
[27:35] Delimitation factors for recommendations for digestive enzymes and recommendations for taking supplemental DAO.
[29:30] The likelihood of achieving perfect gut health after testing and treatments.
[30:51] Clinical pearls regarding indicators in major short-chain fatty acids.
[34:14] Considerations for major histamine-producing intolerances that are not accompanied by gut-related symptoms.
[37:22] Insights into repairing and regenerating the gut barrier and protocol recommendations.
[43:01] Dr. Tom’s antimicrobial duration and cycling factors and recommendations.
[47:45] General prevalence of parasite testing, measurements, and treatments.
[50:30] Findings and recommendations from low FODMAP diet studies.
[58:22] Dr. Tom’s evolving health mindset, his favorite personal supplements, and preferred health practices.
Episode Resources:
Design for Health Resources:
Blog: Histamine Intolerance and Inflammatory Bowel Disease: Any Connection?
Blog: Recent Review Explores Relationship Between Gut Microbiome Integrity and Healthy Aging
Blog: Recent Review Explores Potential Relationship Between Food Allergy and the Gut Microbiome
Blog: Recent Review Explores Potential Connection Between Oral Microbiome and The Immune System
Webinar: Phytochemicals-Keys to Optimizing Microbiome and Mucosal Health with Dr. Tom Fabian
Visit the Designs for Health Research and Education Library which houses medical journals, protocols, webinars, and our blog.
Next Episode
Optimizing Elite Athlete Performance and Combating RED-S with Jill Lane
In addition to being a mom of 3, Jill Lane has spent over 15 years consulting, coaching, and teaching functional nutrition and exercise physiology. Her passion for helping pro athletes, sports families, and high achievers attain maximum strength, quick recovery, heightened energy, sharp focus, and optimal body fat for peak performance has become the cornerstone of her business. Some of her current and past clients include coaches and players from the NFL, NBA, and MLB as well as aspiring MMA and Olympic athletes. As a former High School All-American, Olympic Development Team Member, Collegiate, and Semi-Pro athlete herself, Jill has a clear understanding of what competitive athletes require to achieve and sustain their personal best. Her mission to support the next generation of student-athlete leaders (as well as those who lead them daily) comes full circle in her event, program, and academy called Fueling ChampionsTM. Fueling Champions follows Jill’s proprietary 3-step process, FEED, LEAD, SUCCEED so families of student-athletes can achieve healthy success, together.
Together Jill and I discuss the health challenges facing elite student and professional athletes and the role that practitioners can play in optimizing their performance. Jill highlights the negative impact of RED-S (Relative Energy Deficiency in Sport), the importance to functional medicine practitioners of understanding RED-S, and offers tactics to help practitioners have more effective conversations with their patients. Together we address key supplements for athletes, including protein intake, fish oil, and Vitamin D. Jill also offers recommendations based on her vast experience for injury prevention and illness reduction and shares the advice that practitioners need to hear to keep their elite athletes on the field, in the pool, or on the track.
I’m your host, Evelyne Lambrecht, thank you for designing a well world with us.
Key Takeaways:
[2:02] Jill’s journey into sports nutrition was born out of necessity and personal experience.
[5:02] Key changes Jill has seen in performance nutrition in recent years.
[7:15] RED-S (Relative Energy Deficiency in Sport) in a timeline and a detailed description of chronic low energy availability.
[17:05] The importance to functional medicine practitioners of understanding RED-S and having effective conversations with patients about it.
[19:44] The negative impact of RED-S on hormone, bone, and organ development.
[22:38] 3 effective communication tactics for setting student-athletes up for optimal performance.
[29:21] Key macronutrient needs differences between endurance and strength athletes.
[32:22] RED-S intake form resources for practitioners and the importance of raising awareness.
[36:47] Nutritionally supporting clients in injury prevention and returning to performance.
[45:04] Protein powder age and dosing recommendations.
[46:45] Fish oil and Vitamin D action items for injury prevention and risk reduction.
[49:26] Evelyn shares an encouraging supplement concussion recovery success story.
[52:34] The importance of using Certified For Sports products for all athletes.
[58:12] Jill’s top three personal supplements, favorite health practices, and the viewpoint on carbohydrates that she has changed her mind about throughout her career.
Episode Resources:
2014 IOC Consensus Statement on RED-S
Nicky Keay RED-S Endocrine diagram paper
Design for Health Resources:
Blog: Krill Oil for Muscle Health and Recovery
Science Update: Meta-analysis Investigates Efficacy of Vitamin D Supplementation on Bone Health
Blog: The Synergy of Vitamins D and K on Bone Health
Nutrition Notes: Fuel Exercise Properly
Visit the Designs for Health Research and Education Library which houses medical journals, protocols, webinars, and our blog.
If you like this episode you’ll love
Episode Comments
Generate a badge
Get a badge for your website that links back to this episode
<a href="https://goodpods.com/podcasts/conversations-for-health-265412/the-sales-side-of-supplements-building-better-businesses-and-bodies-wi-42266868"> <img src="https://storage.googleapis.com/goodpods-images-bucket/badges/generic-badge-1.svg" alt="listen to the sales side of supplements: building better businesses and bodies with laura frontiero on goodpods" style="width: 225px" /> </a>
Copy