How Jessica Lombardo Is Bringing An Immersive Experience to a Trade Show
09/28/23 • 29 min
Are you tired of seeing and experiencing the same old presentations at conferences and trade shows?
There’s a new experience on the horizon! The upcoming PAVE/X conference promises to be different, and its co-creator, Jessica Lombardo, is here to tell us how.
Jessica has made a name for herself in the construction industry. She’s been the editor for some leading publications like Asphalt Contractor and is the current editor-in-chief for AC Business Media.
Recently, though, she’s stepped up her game in terms of reinventing how we think about conferences. In this episode of the Contractor’s Daughter podcast, you’ll learn all the cool ways she and her co-creator Amy Schwandt designed PAVE/X to be better than your typical trade show. She’ll also teach you what she does to get the most out of attending a conference.
3:22 - Why the PAVE/X conference is a different experience
13:34 - How a career in journalism led Jessica to become involved in the industry
17:29 - The most unexpected thing Jessica discovered about rolling out PAVE/X
19:24 - Lessons that Jessica learned this year that she’ll take into next year
21:10 - Jessica’s tips for getting the most out of every conference
Mentioned In How Jessica Lombardo Is Bringing An Immersive Experience to a Trade Show
Conference Success Series: Part 1, Part 2, Part 3
Follow Jeani Ringkob on LinkedIn for more resources, strategy videos, tips and news from the Blacktop Banter Network
You can also schedule a call with Jeani to learn more about building and marketing your heavy highway construction business and access videos and free resources on the StoryBuilt.Marketing website.
Take the Growth Strategy Assessment here! It only takes a few minutes to determine the roadblock between you and the next big growth of your business.
Are you tired of seeing and experiencing the same old presentations at conferences and trade shows?
There’s a new experience on the horizon! The upcoming PAVE/X conference promises to be different, and its co-creator, Jessica Lombardo, is here to tell us how.
Jessica has made a name for herself in the construction industry. She’s been the editor for some leading publications like Asphalt Contractor and is the current editor-in-chief for AC Business Media.
Recently, though, she’s stepped up her game in terms of reinventing how we think about conferences. In this episode of the Contractor’s Daughter podcast, you’ll learn all the cool ways she and her co-creator Amy Schwandt designed PAVE/X to be better than your typical trade show. She’ll also teach you what she does to get the most out of attending a conference.
3:22 - Why the PAVE/X conference is a different experience
13:34 - How a career in journalism led Jessica to become involved in the industry
17:29 - The most unexpected thing Jessica discovered about rolling out PAVE/X
19:24 - Lessons that Jessica learned this year that she’ll take into next year
21:10 - Jessica’s tips for getting the most out of every conference
Mentioned In How Jessica Lombardo Is Bringing An Immersive Experience to a Trade Show
Conference Success Series: Part 1, Part 2, Part 3
Follow Jeani Ringkob on LinkedIn for more resources, strategy videos, tips and news from the Blacktop Banter Network
You can also schedule a call with Jeani to learn more about building and marketing your heavy highway construction business and access videos and free resources on the StoryBuilt.Marketing website.
Take the Growth Strategy Assessment here! It only takes a few minutes to determine the roadblock between you and the next big growth of your business.
Previous Episode
Conference Success Part 3: 5 Post-Conference Tips You Can Use to Increase Your Success
When a conference is over, what do you do next?
The post-conference period is the most important stage of the conference game, but it also tends to be where things frequently fall apart. You’re overwhelmed with the backlog of emails, phone calls, and people asking questions.
So, how can you make sure the post-conference phase doesn’t fall apart on you? As with the first two stages I’ve discussed in this Conference Success series, having a system and tools in place can help you successfully navigate the last stage.
In this final part of the series on the Contractor’s Daughter podcast, you’ll learn about the post-conference process I recommend. I’ll give you five tips to ensure you get the best out of the leads and information you collect during a conference event.
2:16 - How to get everything into your pipeline tool
4:41 - Ways to get in touch with leads and collect feedback from conference attendees
9:27 - What your follow-up schedule can look like long-term
12:53 - How to publish your content and creatively utilize your website post-conference
15:59 - How to track your results
Mentioned In Conference Success Part 3: 5 Post-Conference Tips You Can Use to Increase Your Success
“Conference Success Part 1: 6 Pre-Conference Tips You Should Follow for Maximum Results”
“Conference Success Part 2: 6 Conference Tips to 10X Your Return on Investment”
Follow Jeani Ringkob on LinkedIn for more resources, strategy videos, tips and news from the Blacktop Banter Network
You can also schedule a call with Jeani to learn more about building and marketing your heavy highway construction business and access videos and free resources on the StoryBuilt.Marketing website.
Take the Growth Strategy Assessment here! It only takes a few minutes to determine the roadblock between you and the next big growth of your business.
Next Episode
Why a Strategic Plan for Your Business Is a MUST
What’s next?
You’ve made the final push to get as much done as possible in your construction business before the arrival of the slow season. Now’s a good time to look at the big picture to see what your company needs to continue growing because if you’re not growing, you’re dying.
So today, in the first of a new three-part series, we confront the phenomenon known as the stall-and-die problem to understand it so you can prevent it from killing off your business.
In this episode of the Contractor’s Daughter podcast, you’ll hear about what can cause a lack of growth in companies. I’ll share the research I’ve done on the stall-and-die problem and how having a strategic growth plan can affect the continued success of your business.
1:45 - Why you want to stay out of the stall-and-die conundrum that businesses face (even if you’re profitable)
3:21 - What you need to consider to avoid going into a long stall period and risk business failure
6:02 - The effect of a strategic plan (or lack thereof) on a company’s employees
7:11 - An overarching look at what a strategic plan can look like
9:01 - The value of having strategic plans that the stats don’t show you
14:21 - How to learn where your company might be stalling and where you should focus first
Mentioned In Why a Strategic Plan for Your Business Is a MUST
Conference Success Series: Part 1, Part 2, Part 3
Follow Jeani Ringkob on LinkedIn for more resources, strategy videos, tips and news from the Blacktop Banter Network
You can also schedule a call with Jeani to learn more about building and marketing your heavy highway construction business and access videos and free resources on the StoryBuilt.Marketing website.
Take the Growth Strategy Assessment here! It only takes a few minutes to determine the roadblock between you and the next big growth of your business.
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