
5 Post-Conference Tips You Can Use to Increase Your Success
12/28/23 • 20 min
When a conference is over, what do you do next?
The post-conference period is the most important stage of the conference game, but it also tends to be where things frequently fall apart. You’re overwhelmed with the backlog of emails, phone calls, and people asking questions.
So, how can you make sure the post-conference phase doesn’t fall apart on you? As with the first two stages I’ve discussed in this Conference Success series, having a system and tools in place can help you successfully navigate the last stage.
In this final part of the series on the Contractor’s Daughter podcast, you’ll learn about the post-conference process I recommend. I’ll give you five tips to ensure you get the best out of the leads and information you collect during a conference event.
2:16 - How to get everything into your pipeline tool
4:41 - Ways to get in touch with leads and collect feedback from conference attendees
9:27 - What your follow-up schedule can look like long-term
12:53 - How to publish your content and creatively utilize your website post-conference
15:59 - How to track your results
Mentioned In Conference Success Part 3: 5 Post-Conference Tips You Can Use to Increase Your Success
Conference Success Series: Part 1, Part 2
Follow Jeani Ringkob on LinkedIn for more resources, strategy videos, tips and news from the Blacktop Banter Network
You can also schedule a call with Jeani to learn more about building and marketing your heavy highway construction business and access videos and free resources on the StoryBuilt.Marketing website.
Take the Growth Strategy Assessment here! It only takes a few minutes to determine the roadblock between you and the next big growth of your business.
When a conference is over, what do you do next?
The post-conference period is the most important stage of the conference game, but it also tends to be where things frequently fall apart. You’re overwhelmed with the backlog of emails, phone calls, and people asking questions.
So, how can you make sure the post-conference phase doesn’t fall apart on you? As with the first two stages I’ve discussed in this Conference Success series, having a system and tools in place can help you successfully navigate the last stage.
In this final part of the series on the Contractor’s Daughter podcast, you’ll learn about the post-conference process I recommend. I’ll give you five tips to ensure you get the best out of the leads and information you collect during a conference event.
2:16 - How to get everything into your pipeline tool
4:41 - Ways to get in touch with leads and collect feedback from conference attendees
9:27 - What your follow-up schedule can look like long-term
12:53 - How to publish your content and creatively utilize your website post-conference
15:59 - How to track your results
Mentioned In Conference Success Part 3: 5 Post-Conference Tips You Can Use to Increase Your Success
Conference Success Series: Part 1, Part 2
Follow Jeani Ringkob on LinkedIn for more resources, strategy videos, tips and news from the Blacktop Banter Network
You can also schedule a call with Jeani to learn more about building and marketing your heavy highway construction business and access videos and free resources on the StoryBuilt.Marketing website.
Take the Growth Strategy Assessment here! It only takes a few minutes to determine the roadblock between you and the next big growth of your business.
Previous Episode

6 Conference Tips to 10X Your Return on Investment
So you’ve decided on a conference for you and/or your team to attend. You’ve booked your spot and made your pre-conference preparations.
Now what? Well, now that you’re actually at the conference, let’s help you get ten times the return on the time and money you’ll spend!
In this episode of the Contractor’s Daughter podcast, we continue with part two of our conference success series. Today, you’ll learn my six tips for what to do at a conference to attract the people you want and meet your objectives. You’ll also get examples of how you can implement these tips.
4:00 - How to make your conference booth or exhibit space stand out
8:35 - Make sure you have this important piece ready to go
10:49 - How to get the most out of an education session at a conference
13:08 - What to do while you’re getting contact info from leads and partners
15:27 - How to get support for yourself during the conference in advance
17:26 - Another name for the elevator pitch and the formula for coming up with a great one
21:24 - Quick review of the six tips
Mentioned In Conference Success Part 2: 6 Conference Tips to 10X Your Return on Investment
“Conference Success Part 1: 6 Pre-Conference Tips You Should Follow for Maximum Results”
Follow Jeani Ringkob on LinkedIn for more resources, strategy videos, tips and news from the Blacktop Banter Network
You can also schedule a call with Jeani to learn more about building and marketing your heavy highway construction business and access videos and free resources on the StoryBuilt.Marketing website.
Take the Growth Strategy Assessment here! It only takes a few minutes to determine the roadblock between you and the next big growth of your business.
Next Episode

How Jessica Lombardo Is Bringing An Immersive Experience to a Trade Show
Are you tired of seeing and experiencing the same old presentations at conferences and trade shows?
There’s a new experience on the horizon! The upcoming PAVE/X conference promises to be different, and its co-creator, Jessica Lombardo, is here to tell us how.
Jessica has made a name for herself in the construction industry. She’s been the editor for some leading publications like Asphalt Contractor and is the current editor-in-chief for AC Business Media.
Recently, though, she’s stepped up her game in terms of reinventing how we think about conferences. In this episode of the Contractor’s Daughter podcast, you’ll learn all the cool ways she and her co-creator Amy Schwandt designed PAVE/X to be better than your typical trade show. She’ll also teach you what she does to get the most out of attending a conference.
3:22 - Why the PAVE/X conference is a different experience
13:34 - How a career in journalism led Jessica to become involved in the industry
17:29 - The most unexpected thing Jessica discovered about rolling out PAVE/X
19:24 - Lessons that Jessica learned this year that she’ll take into next year
21:10 - Jessica’s tips for getting the most out of every conference
Mentioned In How Jessica Lombardo Is Bringing An Immersive Experience to a Trade Show
Conference Success Series: Part 1, Part 2, Part 3
Follow Jeani Ringkob on LinkedIn for more resources, strategy videos, tips and news from the Blacktop Banter Network
You can also schedule a call with Jeani to learn more about building and marketing your heavy highway construction business and access videos and free resources on the StoryBuilt.Marketing website.
Take the Growth Strategy Assessment here! It only takes a few minutes to determine the roadblock between you and the next big growth of your business.
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