S1E21: Jeff Haden - Inside the Business of a Master Ghostwriter

02/19/19 • 48 min

Content Marketing Playbook with Adam Rogers

Jeff Haden is a speaker, ghostwriter, contributing editor (and most-read columnist, averaging nearly 3 million readers a month) for Inc.com, and the author of The Motivation Myth: How High Achievers Really Set Themselves Up to Win.

In this podcast, you will learn:

The secret to making your ghostwriting stand out and win the love of your client
Why ghost writing is good for your pay-check but bad for your portfolio
Why perfecting your writing to the final percentile is a waste of time

In this podcast, you will learn:

The secret to making your ghostwriting stand out and win the love of your client
Why ghost writing is good for your pay-check but bad for your portfolio
Why perfecting your writing to the final percentile is a waste of time

Previous Episode

S1E20: Brennan Dunn - How to Prove Your ROI as a Freelance Content Writer

Brennan Dunn is the founder of Double Your Freelancing, a community of over 50,000 freelancers and agencies.

In this podcast you will learn:

Why focusing on your competitors prices is a race to the bottom in freelancing
How to help your clients deliver on their business goals as a freelance writer
The biggest billing mistake you can make as a freelancer

Brennan is giving Content Marketing Playbook listeners an extended trial of RightMessage (2x the normal length) for those who go to rightmessage.com/boscontent

About our guest, Brennan Dunn

Brennan Dunn is the co-founder of rightmessage .com, a product that makes it easy to segment your audience and personalize your website. He's also the founder of Double Your Freelancing, a community of over 50,000 freelancers and agencies.

Find Brennan on:

Twitter @BrennanDunn
LinkedIn

About our host, Adam Rogers

Adam Rogers is the host and producer of the Boston Content Podcast. By day, he is a content marketer at Shopify, the ecommerce platform. By night, he is still Adam Rogers but it's nighttime. He loves writing, but he's sure it hates him. He's a lover of books, music, guitars, and his wife Lacey.

Find Adam on:

Twitter: @AdamRogersUK
LinkedIn

Next Episode

S1E22: Brittany Berger - Beyond Content Creation: Creating Multi-Figure Marketing Strategies as a Freelancer

Brittany Berger helps burnt out and overwhelmed marketers get off the content hamster wheel and start using the goldmine of old content they're sitting on through updating, optimizing, and remixing.

In this podcast, you will learn:

How a chronic illness influenced Brittany to ditch an unhealthy view of productivity advice and why she will never go back to a traditional way of working
How to convince your clients to delete 1000s of dollars worth of content and why that can help them meet their marketing goals
Why workflow, systems thinking, and process is a competitive edge for freelancers in content marketing

Get Brittany's The Confident Content Creation Workshop for only $50 using coupon code BOSCONTENT on checkout.