Log in

goodpods headphones icon

To access all our features

Open the Goodpods app
Close icon
headphones
Content Marketing Playbook with Adam Rogers

Content Marketing Playbook with Adam Rogers

Boston Content

This is the Boston Content Podcast and this our content marketing playbook. Our podcast is launching three seasons digging into what it's like to be a freelancer, in-house employee, or an agency owner or employee working in content marketing. From there, we'll see where it goes. The Boston Content Podcast will give you insider career development tips; whether that's growing a business or climbing up the content marketing career ladder, a full scoop on what each guest's day looks like and the tools they rely on to support their work, and a chance to geek out about writing routines and habits. Thank you for listening and we hope you enjoy the Boston Content podcast. If you like what you hear, don't forget to subscribe, rate, and review. For show notes, head over to https://www.boscontent.com/blog1/ For more about your host, Adam Rogers, you can find him on Twitter @AdamRogersUK or visit his personal blog, http://adamrogersuk.com/
bookmark
Share icon

All episodes

Best episodes

Top 10 Content Marketing Playbook with Adam Rogers Episodes

Goodpods has curated a list of the 10 best Content Marketing Playbook with Adam Rogers episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Content Marketing Playbook with Adam Rogers for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Content Marketing Playbook with Adam Rogers episode by adding your comments to the episode page.

Brittany Berger helps burnt out and overwhelmed marketers get off the content hamster wheel and start using the goldmine of old content they're sitting on through updating, optimizing, and remixing.

In this podcast, you will learn:

  • How a chronic illness influenced Brittany to ditch an unhealthy view of productivity advice and why she will never go back to a traditional way of working
  • How to convince your clients to delete 1000s of dollars worth of content and why that can help them meet their marketing goals
  • Why workflow, systems thinking, and process is a competitive edge for freelancers in content marketing

Get Brittany's The Confident Content Creation Workshop for only $50 using coupon code BOSCONTENT on checkout.

bookmark
plus icon
share episode
Content Marketing Playbook with Adam Rogers - S1E19: Liz Wellington - Why Small Town Connections Are a Boon for Your Business
play

01/29/19 • 44 min

Liz Wellington is a writer and strategic consultant who works in tech and finance. She built a thriving content marketing business in Boston, which she now runs remotely from sunny Spain.

In this podcast you will learn:

  • How Liz is still getting work from her network in Boston, despite moving to Spain in early 2018
  • How to negotiate rates and turn down work politely when it doesn’t meet your desired number
  • Why Liz chooses to spread her work across journalism and content marketing even though journalism pays less

About our guest, Liz Wellington

Liz Wellington is a writer and strategic consultant who works in tech and finance. She built a thriving content marketing business in Boston, which she now runs remotely from sunny Spain. When Liz isn’t collaborating with clients like Google, Fidelity and GE, she’s writing and photographing her adventures for Vogue, BBC, Condé Nast Traveler, Travel + Leisure, and Mic.

Find Liz on:

About out host, Adam Rogers

Adam Rogers is the host and producer of the Boston Content Podcast. By day, he is a content marketer at Shopify, the ecommerce platform. By night, he is still Adam Rogers but it's nighttime. He loves writing, but he's sure it hates him. He's a lover of books, music, guitars, and his wife Lacey.

Find Adam on:

bookmark
plus icon
share episode

This is interview part two with Primoz Bozic. In this podcast you will learn:

  • Why you should prioritize your writing around projects and not focuses purely on output
  • Why Primoz tracks his writing habits, including energy and focus, to get past his tiredness
  • How Primoz became friends with Derek Halpern and how Derek became a mentor to Primoz
About our guest, Primoz Bozic

Primoz Bozic went from being a 20-year old Slovenian socially awkward computer science student earning $7/hour with no connections, no experience, and no business knowledge, to earning multiple 6 figures with his online business. Now he is an online business coach for top performers and helps his audience grow their online businesses with 10-25,000 word Ultimate Guides. Primoz is kindly sharing his blueprint for growing his online business with Ultimate Guides which you can view at https://www.primozbozic.com/adam.

About our host, Adam Rogers

Adam Rogers is the host and producer of the Boston Content Podcast. By day, he is a content marketer at Shopify, the ecommerce platform. By night, he is still Adam Rogers but it's nighttime. He loves writing, but he's sure it hates him. He's a lover of books, music, guitars, and his wife Lacey.

Find Adam on:

bookmark
plus icon
share episode
Content Marketing Playbook with Adam Rogers - S1E16: Arestia Rosenberg - How to Run a Freelance Business from Anywhere in the World
play

12/11/18 • 30 min

Arestia Rosenberg has more than 12 years of experience in film and television development and production, content strategy, and creative direction in media. Arestia brings one mission to her work: passionate storytelling that makes a difference.

In this podcast, you will learn:

  • How to transition from employee to freelancer, and why you should consider leaving the country to start your freelance business
  • An inside look of the life of a video producer, content strategist, and freelance writer
  • And how storytelling can help you stand out as a content creator

About our guest, Aresitia Rosenberg

Arestia Rosenberg has more than 12 years of experience in film and television development and production, content strategy, and creative direction in media. Arestia brings one mission to her work: passionate storytelling that makes a difference. She has previously held positions at Happy Madison Productions, Hill Holliday Advertising, and The Daily Beast. Now she works as a freelance filmmaker, writer, and strategist whose clients include individuals, start-ups, and major brands. She recently finished two years working while traveling as a "digital nomad" and is currently working on a short documentary about a hip-hop and breakdancing school for at-risk youth in Cambodia.

Find Arestia on:

About our host, Adam Rogers

Adam Rogers is the host and producer of the Boston Content Podcast. By day, he is a content marketer at Shopify, the ecommerce platform. By night, he is still Adam Rogers but it's nighttime. He loves writing, but he's sure it hates him. He's a lover of books, music, guitars, and his wife Lacey.

Find Adam on:

bookmark
plus icon
share episode
Content Marketing Playbook with Adam Rogers - S1E13: Brianne Miers - How to Build a Non-Profit Freelance Career as a Writer and Consultant
play

11/20/18 • 37 min

Brianne Miers is a senior communications professional with more than 15 years of experience in brand marketing, public relations, donor communications, and content strategy. Nearly five years ago, she started her own consulting practice, Kind Communications, which focuses on helping small and mid-sized non-profit organizations

In this podcast you will learn:

  • How Brianne built a career in non-profit work and how to beat big firm competitors to great clients and great projects
  • How Brianne navigated a tricky situation where a client owed her a few months of backpay and were in bad financial situation and what she learned from this stressful situation
  • Why networking is essential in launching your freelance career and how to get started in the non-profit sector

About our guest, Brianne Miers

Brianne Miers is a senior communications professional with more than 15 years of experience in brand marketing, public relations, donor communications, and content strategy. Nearly five years ago, she started her own consulting practice, Kind Communications, focused on helping small and mid-sized non-profit organizations, social enterprises and small businesses get the most out of their limited communications budgets. More than two years ago, she launched a travel blog, A Traveling Life, and has since partnered with numerous brands and destinations in the U.S. and around the world.

Find Brianne on:

About our host, Adam Rogers

Adam Rogers is the host and producer of the Boston Content Podcast. By day, he is a content marketer at Shopify, the ecommerce platform. By night, he is still Adam Rogers but it's nighttime. He loves writing, but he's sure it hates him. He's a lover of books, music, guitars, and his wife Lacey.

Find Adam on:

bookmark
plus icon
share episode

Today’s guest is Katie Lewis. Katie has been freelancing as a writer, editor, and journalist since 2006. She is the author of Cheers, Somebody, which is a collection of short stories about Nashville and St. Louis. In this podcast you will learn:

  • How to build a freelance career in journalism and content marketing
  • How fiction writing can help move your career forward and improve your writing skills
  • How to create a safety net of work, guard against financial worries, and land on your feet after being laid off

Read show notes.

About our guest, Katie Lewis

Katie Lewis is the author of Cheers, Somebody, which is a collection of short stories about Nashville and St. Louis. She’s been freelancing as a writer, editor, and journalist since 2006. Katie runs her own writing business where she coaches full-time and freelance writers to meet their writing goals and guides them through their creative work and marketing copy. She’s also a content marketer composing online and print materials. She’s worked at Emma, Buffer, and with many more local and national businesses.

Find Katie on:

About our host, Adam Rogers

Adam Rogers is the host and producer of the Boston Content Podcast. By day, he is a content marketer at Shopify, the ecommerce platform. By night, he is still Adam Rogers but it's nighttime. He loves writing, but he's sure it hates him. He's a lover of books, music, guitars, and his wife Lacey.

Find Adam on:

bookmark
plus icon
share episode
Content Marketing Playbook with Adam Rogers - S1E23: Adam Rogers - How to Build a Portfolio When You Have Zero Experience in Marketing
play

04/09/19 • 34 min

In this solo episode with Adam Rogers, you will learn:

  • The process Adam used to change careers and build a portfolio of work when he had zero experience in marketing
  • The exact process he used to build up experience and land his first in-house role at a fast growing startup in London
  • Why your bookshelf is just as good as networking for finding your next client
About Adam Rogers

Adam Rogers is the host and producer of the Content Marketing Playbook Podcast. By day, he is a content marketer at Shopify, the ecommerce platform. By night, he is still Adam Rogers but it's nighttime. He loves writing, but he's sure it hates him. He's a lover of books, music, guitars, and his wife Lacey.

Find Adam on:

bookmark
plus icon
share episode
Content Marketing Playbook with Adam Rogers - S1E21: Jeff Haden - Inside the Business of a Master Ghostwriter

S1E21: Jeff Haden - Inside the Business of a Master Ghostwriter

Content Marketing Playbook with Adam Rogers

play

02/19/19 • 48 min

Jeff Haden is a speaker, ghostwriter, contributing editor (and most-read columnist, averaging nearly 3 million readers a month) for Inc.com, and the author of The Motivation Myth: How High Achievers Really Set Themselves Up to Win.

In this podcast, you will learn:

  • The secret to making your ghostwriting stand out and win the love of your client
  • Why ghost writing is good for your pay-check but bad for your portfolio
  • Why perfecting your writing to the final percentile is a waste of time
bookmark
plus icon
share episode

In this podcast with Kaleigh Moore, you will learn:

  • How she landed a partnership with Paul Jarvis and the exact things she learned to apply to her own business
  • Time management techniques you can use to increase productivity and avoid harming client relationships
  • How Kaleigh has learned the concept of 'enough' and feels comfortable with where she is in her career and why she’s not franticly chasing more money or more clients

Read show notes.

About, our guest, Kaleigh Moore:

Kaleigh Moore is a writer that writes value-packed blog content for SaaS companies. She also co-hosts the Creative Class Podcast and a series of free events for marketers, called Ask Content Gals.

Find Kaleigh On:

About, our host, Adam Rogers:

Adam Rogers is the host and producer of the Boston Content Podcast. By day, he is a content marketer at Shopify, the ecommerce platform. By night, he is still Adam Rogers but it's nighttime. He loves writing, but he's sure it hates him. He's a lover of books, music, guitars, and his wife Lacey.

Find Adam on:

bookmark
plus icon
share episode

Paul Jarvis is a writer, designer, podcaster, online course teacher and software creator. He is also the author of Company of One: Why Staying Small is The Next Big Thing In Business.

In this podcast you will learn:

  • The system Paul uses to ensure he receives payment on time, every time
  • Tactical questions you can ask yourself that will help you build a sustainable lifestyle business that frees you of time and stress
  • How to create demand for your freelance services using social proof and clear timelines

About our guest, Paul Jarvis

Paul Jarvis is a designer who likes writing (or vice versa) and has worked for himself since the 90s. He wrote a book called Company of OneTM.

His courses—Creative Class and Chimp Essentials—have been taken by more than 13,564 paying students. His writing has been talked about by everyone from Ashton Kutcher to Arianna Huffington. He’s worked with clients, such as Microsoft, Danielle LaPorte, Mercedes-Benz, Marie Forleo and Warner Music. His ideas and words have been featured in WIRED, Fast Company, Vice, USA Today and more. As a totally random aside, his photography has been seen on Greys Anatomy (the TV show).

Paul sends out a weekly newsletter, called the Sunday Dispatches (it’s good, he pinky swears).

About our host, Adam Rogers

Adam Rogers is the host and producer of the Boston Content Podcast. By day, he is a content marketer at Shopify, the ecommerce platform. By night, he is still Adam Rogers but it's nighttime. He loves writing, but he's sure it hates him. He's a lover of books, music, guitars, and his wife Lacey.

Find Adam on:

bookmark
plus icon
share episode

Show more best episodes

Toggle view more icon

FAQ

What is the most popular episode on Content Marketing Playbook with Adam Rogers?

The episode title 'S1E22: Brittany Berger - Beyond Content Creation: Creating Multi-Figure Marketing Strategies as a Freelancer' is the most popular.

Comments