Content Marketing Playbook with Adam Rogers
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S1E22: Brittany Berger - Beyond Content Creation: Creating Multi-Figure Marketing Strategies as a Freelancer
Content Marketing Playbook with Adam Rogers
02/26/19 • 44 min
Brittany Berger helps burnt out and overwhelmed marketers get off the content hamster wheel and start using the goldmine of old content they're sitting on through updating, optimizing, and remixing.
In this podcast, you will learn:
- How a chronic illness influenced Brittany to ditch an unhealthy view of productivity advice and why she will never go back to a traditional way of working
- How to convince your clients to delete 1000s of dollars worth of content and why that can help them meet their marketing goals
- Why workflow, systems thinking, and process is a competitive edge for freelancers in content marketing
Get Brittany's The Confident Content Creation Workshop for only $50 using coupon code BOSCONTENT on checkout.
02/26/19 • 44 min
S1E21: Jeff Haden - Inside the Business of a Master Ghostwriter
Content Marketing Playbook with Adam Rogers
02/19/19 • 48 min
Jeff Haden is a speaker, ghostwriter, contributing editor (and most-read columnist, averaging nearly 3 million readers a month) for Inc.com, and the author of The Motivation Myth: How High Achievers Really Set Themselves Up to Win.
In this podcast, you will learn:
- The secret to making your ghostwriting stand out and win the love of your client
- Why ghost writing is good for your pay-check but bad for your portfolio
- Why perfecting your writing to the final percentile is a waste of time
02/19/19 • 48 min
S1E20: Brennan Dunn - How to Prove Your ROI as a Freelance Content Writer
Content Marketing Playbook with Adam Rogers
02/12/19 • 59 min
Brennan Dunn is the founder of Double Your Freelancing, a community of over 50,000 freelancers and agencies.
In this podcast you will learn:
- Why focusing on your competitors prices is a race to the bottom in freelancing
- How to help your clients deliver on their business goals as a freelance writer
- The biggest billing mistake you can make as a freelancer
Brennan is giving Content Marketing Playbook listeners an extended trial of RightMessage (2x the normal length) for those who go to rightmessage.com/boscontent
About our guest, Brennan Dunn
Brennan Dunn is the co-founder of rightmessage.com, a product that makes it easy to segment your audience and personalize your website. He's also the founder of Double Your Freelancing, a community of over 50,000 freelancers and agencies.
Find Brennan on:
- Twitter @BrennanDunn
About our host, Adam Rogers
Adam Rogers is the host and producer of the Boston Content Podcast. By day, he is a content marketer at Shopify, the ecommerce platform. By night, he is still Adam Rogers but it's nighttime. He loves writing, but he's sure it hates him. He's a lover of books, music, guitars, and his wife Lacey.
Find Adam on:
- Twitter: @AdamRogersUK
02/12/19 • 59 min
S1E19: Liz Wellington - Why Small Town Connections Are a Boon for Your Business
Content Marketing Playbook with Adam Rogers
01/29/19 • 44 min
Liz Wellington is a writer and strategic consultant who works in tech and finance. She built a thriving content marketing business in Boston, which she now runs remotely from sunny Spain.
In this podcast you will learn:
- How Liz is still getting work from her network in Boston, despite moving to Spain in early 2018
- How to negotiate rates and turn down work politely when it doesn’t meet your desired number
- Why Liz chooses to spread her work across journalism and content marketing even though journalism pays less
About our guest, Liz Wellington
Liz Wellington is a writer and strategic consultant who works in tech and finance. She built a thriving content marketing business in Boston, which she now runs remotely from sunny Spain. When Liz isn’t collaborating with clients like Google, Fidelity and GE, she’s writing and photographing her adventures for Vogue, BBC, Condé Nast Traveler, Travel + Leisure, and Mic.
Find Liz on:
- Twitter: @Wellington_Liz
About out host, Adam Rogers
Adam Rogers is the host and producer of the Boston Content Podcast. By day, he is a content marketer at Shopify, the ecommerce platform. By night, he is still Adam Rogers but it's nighttime. He loves writing, but he's sure it hates him. He's a lover of books, music, guitars, and his wife Lacey.
Find Adam on:
- Twitter: @AdamRogersUK
01/29/19 • 44 min
S1E18.2: Primoz Bozic - Writing Habits to Take You from Zero to Six Figures as a One Person Business [Part Two]
Content Marketing Playbook with Adam Rogers
01/22/19 • 51 min
This is interview part two with Primoz Bozic. In this podcast you will learn:
- Why you should prioritize your writing around projects and not focuses purely on output
- Why Primoz tracks his writing habits, including energy and focus, to get past his tiredness
- How Primoz became friends with Derek Halpern and how Derek became a mentor to Primoz
Primoz Bozic went from being a 20-year old Slovenian socially awkward computer science student earning $7/hour with no connections, no experience, and no business knowledge, to earning multiple 6 figures with his online business. Now he is an online business coach for top performers and helps his audience grow their online businesses with 10-25,000 word Ultimate Guides. Primoz is kindly sharing his blueprint for growing his online business with Ultimate Guides which you can view at https://www.primozbozic.com/adam.
About our host, Adam RogersAdam Rogers is the host and producer of the Boston Content Podcast. By day, he is a content marketer at Shopify, the ecommerce platform. By night, he is still Adam Rogers but it's nighttime. He loves writing, but he's sure it hates him. He's a lover of books, music, guitars, and his wife Lacey.
Find Adam on:
- Twitter: @AdamRogersUK
01/22/19 • 51 min
S1E18.1: Primoz Bozic - How to Go from Zero to Six Figures as a One Person Business [Part One]
Content Marketing Playbook with Adam Rogers
01/15/19 • 58 min
Primoz Bozic went from earning $7/hour with no connections, no experience, and no business knowledge, to earning multiple 6 figures with his online business.
In this podcast, you will learn:
- How Primoz turned a successful forum post into a business opportunity that allowed him to triple his salary in his first year of freelancing
- How Primoz’s success in Ramit Sethi’s online course landed him a full-time position working alongside Ramit
- Why Primoz’s number one business tool is his virtual assistant
About our guest, Primoz Bozic
Primoz Bozic went from being a 20-year old Slovenian socially awkward computer science student earning $7/hour with no connections, no experience, and no business knowledge, to earning multiple 6 figures with his online business. Now he is an online business coach for top performers and helps his audience grow their online businesses with 10-25,000 word Ultimate Guides. Primoz is kindly sharing his blueprint for growing his online business with Ultimate Guides which you can view at https://www.primozbozic.com/adam.
About our host, Adam Rogers
Adam Rogers is the host and producer of the Boston Content Podcast. By day, he is a content marketer at Shopify, the ecommerce platform. By night, he is still Adam Rogers but it's nighttime. He loves writing, but he's sure it hates him. He's a lover of books, music, guitars, and his wife Lacey.
Find Adam on:
- Twitter: @AdamRogersUK
01/15/19 • 58 min
S1E17: Paul Jarvis - Why the Key to Fulfilling Freelance Work is Becoming a Highly Profitable and Sustainable Company of One
Content Marketing Playbook with Adam Rogers
12/18/18 • 45 min
Paul Jarvis is a writer, designer, podcaster, online course teacher and software creator. He is also the author of Company of One: Why Staying Small is The Next Big Thing In Business.
In this podcast you will learn:
- The system Paul uses to ensure he receives payment on time, every time
- Tactical questions you can ask yourself that will help you build a sustainable lifestyle business that frees you of time and stress
- How to create demand for your freelance services using social proof and clear timelines
About our guest, Paul Jarvis
Paul Jarvis is a designer who likes writing (or vice versa) and has worked for himself since the 90s. He wrote a book called Company of OneTM.
His courses—Creative Class and Chimp Essentials—have been taken by more than 13,564 paying students. His writing has been talked about by everyone from Ashton Kutcher to Arianna Huffington. He’s worked with clients, such as Microsoft, Danielle LaPorte, Mercedes-Benz, Marie Forleo and Warner Music. His ideas and words have been featured in WIRED, Fast Company, Vice, USA Today and more. As a totally random aside, his photography has been seen on Greys Anatomy (the TV show).
Paul sends out a weekly newsletter, called the Sunday Dispatches (it’s good, he pinky swears).
About our host, Adam Rogers
Adam Rogers is the host and producer of the Boston Content Podcast. By day, he is a content marketer at Shopify, the ecommerce platform. By night, he is still Adam Rogers but it's nighttime. He loves writing, but he's sure it hates him. He's a lover of books, music, guitars, and his wife Lacey.
Find Adam on:
- Twitter: @AdamRogersUK
12/18/18 • 45 min
S1E16: Arestia Rosenberg - How to Run a Freelance Business from Anywhere in the World
Content Marketing Playbook with Adam Rogers
12/11/18 • 30 min
Arestia Rosenberg has more than 12 years of experience in film and television development and production, content strategy, and creative direction in media. Arestia brings one mission to her work: passionate storytelling that makes a difference.
In this podcast, you will learn:
- How to transition from employee to freelancer, and why you should consider leaving the country to start your freelance business
- An inside look of the life of a video producer, content strategist, and freelance writer
- And how storytelling can help you stand out as a content creator
About our guest, Aresitia Rosenberg
Arestia Rosenberg has more than 12 years of experience in film and television development and production, content strategy, and creative direction in media. Arestia brings one mission to her work: passionate storytelling that makes a difference. She has previously held positions at Happy Madison Productions, Hill Holliday Advertising, and The Daily Beast. Now she works as a freelance filmmaker, writer, and strategist whose clients include individuals, start-ups, and major brands. She recently finished two years working while traveling as a "digital nomad" and is currently working on a short documentary about a hip-hop and breakdancing school for at-risk youth in Cambodia.
Find Arestia on:
About our host, Adam Rogers
Adam Rogers is the host and producer of the Boston Content Podcast. By day, he is a content marketer at Shopify, the ecommerce platform. By night, he is still Adam Rogers but it's nighttime. He loves writing, but he's sure it hates him. He's a lover of books, music, guitars, and his wife Lacey.
Find Adam on:
- Twitter: @AdamRogersUK
12/11/18 • 30 min
S1E15: Chuck Leddy - How an Ex-Journalist Transformed into a Pro Content Contributor
Content Marketing Playbook with Adam Rogers
12/04/18 • 36 min
Chuck Leddy is a former print journalist turned B2B brand storyteller. He's written for B2B brands such as GE, ADP, Cintas, American Express Open, and many more. In this podcast you will learn:
- How Chuck navigated the fall of the journalism industry and became a freelance content marketer
- Why you need to network with your competition and why it’s guaranteed to grow your business
- Amazing writing tips from a professional who’s been at the top of his creative game for years
About our Guest, Chuck Leddy
Chuck Leddy is a former print journalist turned B2B brand storyteller. He's written for B2B brands such as GE, ADP, Cintas, American Express Open, and many more. He's also an active member of both Boston Content and The Freelancers Union. You can read his musings on marketing and life on his blog at at www.ChuckLeddy.com.
Find Chuck on:
- Twitter: @ChuckLeddy
About our host, Adam Rogers
Adam Rogers is the host and producer of the Boston Content Podcast. By day, he is a content marketer at Shopify, the ecommerce platform. By night, he is still Adam Rogers but it's nighttime. He loves writing, but he's sure it hates him. He's a lover of books, music, guitars, and his wife Lacey.
Find Adam on:
- Twitter: @AdamRogersUK
12/04/18 • 36 min
S1E23: Adam Rogers - How to Build a Portfolio When You Have Zero Experience in Marketing
Content Marketing Playbook with Adam Rogers
04/09/19 • 34 min
In this solo episode with Adam Rogers, you will learn:
- The process Adam used to change careers and build a portfolio of work when he had zero experience in marketing
- The exact process he used to build up experience and land his first in-house role at a fast growing startup in London
- Why your bookshelf is just as good as networking for finding your next client
Adam Rogers is the host and producer of the Content Marketing Playbook Podcast. By day, he is a content marketer at Shopify, the ecommerce platform. By night, he is still Adam Rogers but it's nighttime. He loves writing, but he's sure it hates him. He's a lover of books, music, guitars, and his wife Lacey.
Find Adam on:
- Twitter: @AdamRogersUK
04/09/19 • 34 min
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What is the most popular episode on Content Marketing Playbook with Adam Rogers?
The episode title 'S1E22: Brittany Berger - Beyond Content Creation: Creating Multi-Figure Marketing Strategies as a Freelancer' is the most popular.
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