Content Marketing, Engineered Podcast | TREW Marketing - Overcoming Recruitment Challenges with Strategic Marketing and Community Engagement

Overcoming Recruitment Challenges with Strategic Marketing and Community Engagement

09/05/24 • 26 min

Content Marketing, Engineered Podcast | TREW Marketing

If you're like most industrial companies, attracting and retaining talent is one of your biggest challenges. In this episode we discuss how marketing can play a critical role in recruitment initiatives and community engagement.
Batesville Products Inc., an aluminum casting manufacturer, was facing a problem that plagues many modern manufacturers - they couldn't find or retain talent to fill their vacant production roles. Even when they did fill these positions, there was a high turnover. Mary Jutzi, Digital Marketing Associate at Batesville Products, teamed up with Batesville's human resources team to address this issue. In this week's episode, Mary shares the steps Batesville took to understand the root of their talent problem and the initiatives they launched to address those findings.

This episode is full of out-of-the-box initiatives that were very successful for Batesville Products Inc. From rewriting job descriptions, engaging in community events and local schools, and developing a children's book.

Mary explains how they leveraged their company culture and unique selling points to attract the right candidates. Mary offers advice for marketers tasked with meeting recruiting goals and shares insights on reaching younger professionals.

Takeaways

Marketing can play a crucial role in supporting local communities and meeting recruiting goals.
Increasing brand awareness in the community is essential for attracting the right candidates.
Highlighting company culture and unique selling points can help differentiate from competitors.
Engaging with the community through initiatives like children's books can have a significant impact.
To reach younger professionals, it's important to show that the company is modern and offer workplace flexibility.
Connecting with other Department of one marketers can provide support and valuable insights.

Resources

Takeaways

Marketing can play a crucial role in supporting local communities and meeting recruiting goals.
Increasing brand awareness in the community is essential for attracting the right candidates.
Highlighting company culture and unique selling points can help differentiate from competitors.
Engaging with the community through initiatives like children's books can have a significant impact.
To reach younger professionals, it's important to show that the company is modern and offer workplace flexibility.
Connecting with other Department of one marketers can provide support and valuable insights.

Resources

Previous Episode

What to Expect at the Marketing AI Conference (MAICON) 2024

Fellow marketers, have you started your AI journey yet? No matter what stage of the journey you're on, The Marketing AI Institute is a resource you can use to accelerate your use of AI.
We are lucky to have Cathy McPhillips, Chief Growth Officer for the Marketing AI Institute, join us on the podcast to discuss her seasoned marketing career and all Marketing AI Institute including their upcoming Marketing AI Conference (MAICON).

Cathy shared the institute's mission to to make AI approachable, accessible, and actionable for marketers, focusing on AI literacy for all. They institute provides many free resources to get started including blogs, white papers, podcasts, research, online courses, and events. The podcast is one great way to learn a little more each week about the latest in AI for marketing and beyond.

We spent a lot of time talking about MAICON and as a past attendee, I can say the event is something every marketer should add to their calendar. From networking, to valuable sessions, to learning from fellow marketers, MAICON is a can't-miss event.

Takeaways

The Marketing AI Institute aims to make AI approachable, accessible, and actionable for marketers, focusing on AI literacy for all.
They provide various resources, including blogs, white papers, podcasts, research, online courses, and events.
The flagship event, MAICON, focuses on accelerating AI adoption and strategy.
Training and education are crucial for marketers to stay up-to-date with the rapidly changing AI landscape.
AI has significant relevance and potential in the manufacturing industry, with various use cases and success stories.

Resources

Next Episode

Building a Career Marketing for B2B Tech Startups

Curious about the fast-paced world of B2B tech startups? In this episode, fractional CMO Mary Anne Gunn shares her experiences navigating the challenges and opportunities of startup marketing. From building strong customer relationships to balancing sales and marketing, Mary Anne provides actionable insights to help marketers thrive in an ever-evolving environment.

Drawing from her 25+ years of experience, Mary Anne highlights the importance of adaptability in startup environments, understanding what your customers care about, and aligning marketing with high-level business goals. She discusses how to handle the pressure to deliver leads quickly while still laying a strong strategic marketing foundation. Mary Anne also provides practical tips on navigating the volatile nature of startups, balancing sales and marketing alignment, and staying up-to-date in a fast-changing marketing landscape.

Takeaways

Embrace Flexibility for Career Growth: In the startup world, adaptability is a must. If you're willing to pivot quickly and tackle challenges head-on, you’ll develop a wide skill set that accelerates your marketing career.
Build Customer-Driven Strategies: Understanding customer pain points and shaping marketing strategies around their needs is essential. The deeper your insights, the more impactful your role becomes.
Focus on Metrics That Matter: Go beyond vanity metrics. As your career progresses, focus on efficiency and revenue-driven metrics that align with broader business objectives to position yourself as a strategic contributor.
Collaborate and Network: Partner with sales, product, and other departments to create more impactful marketing programs. Relationship-building skills are crucial to your success.
Stay Ahead of Marketing Trends: Keeping up with advancements in tools like AI can enhance your skills and make you more valuable, but never lose sight of the fundamentals—clear communication and a strong understanding of your market.

Resources