LinkedIn | New Features & Key Takeaways with Julia Fellows

03/29/21 • 37 min

Content Marketing, Engineered Podcast | TREW Marketing

Review key takeaways from the March LinkedIn Madness Miniseries and get the scoop on recent marketing features offered on the LinkedIn platform. Julia Fellows, TREW Inbound Marketing Specialist, set a personal goal this quarter for improving her knowledge of all things LinkedIn and this LinkedIn Miniseries was timed perfectly to help as a resources. Through listening to each episode, combined with Julia's own independent research and experience, she has distilled key themes and takeaways every marketer should know.

During the episode, Julia also shares some of LinkedIn's new marketing features, such as stories, articles and newsletters.

Whether you've listened to all the previous miniseries episodes prior to now, or are looking for some cliff note takeaways first, you'll gain helpful new tips to improve your LinkedIn engagement and performance for your personal and professional brand.

During the episode, Julia also shares some of LinkedIn's new marketing features, such as stories, articles and newsletters.

Previous Episode

LinkedIn | High-Performing Campaigns with Erin Moore

A whooping 88% of technical buyers find LinkedIn valuable, so it is no surprise that TREW Marketing clients are seeing success leveraging the platform as part of their marketing strategy. On this episode of our March LinkedIn Miniseries, TREW Marketing Account Director Erin Moore walks me through specific examples of how TREW clients have seen success leveraging LinkedIn. Each client's business is different and so are their goals, including start-up disruptor looking to educate the market on a new way of designing a product, an electronic components supplier using a meaty white paper to generate leads, and an engineering association running a contest to improve of their dataset storage solutions. For each example, Erin outlines the campaign goals, calls-to-action, and results achieved. We also touch on other LinkedIn success in sales and recruiting.

Erin provides specific examples of budget spend, leads generated, and cost per lead which can be helpful datapoints when approaching your first/next LinkedIn Ad campaign. She also offers advice on how to make sure your investment pays off.

Next Episode

April Fools Special: When and How to Newsjack

Tie your brand to a current event to boost brand recognition and reinforce corporate values.
Lance Looper, TREW Marketing Brand and Content Strategy Director, has watched newsjacking evolve from a PR best practice to a well-honed content marketing strategy since his early days in the business. In that time, he's seen many successes but some BIG crash-and-burn attempts as well.

In this episode, Lance and I debate the benefits and risks of newsjacking, and he shares four questions every marketer should consider before jumping in:

1. Is there a tie between this event and my brand?

2. Did someone get hurt?

3. Is the timing right?

4. Is this funny or offensive?