LinkedIn | Boost your Ad Performance with AJ Wilcox

03/22/21 • 29 min

Content Marketing, Engineered Podcast | TREW Marketing

LinkedIn provides a powerful, pricy platform for reaching technical buyers and it pays to take the time to plan your ad and measure performance early to maximize ROI. AJ Wilcox, Founder of B2Linked and Host of the LinkedIn Ads Show podcast, has managed some of the world's largest LinkedIn Ads accounts. He's seen the triumphs and the terrible, and shares advice on how to improve ad performance.

During the episode, we contrast budget spend and how it relates to measurement. You'll hear us discuss which types of ads perform the best, and how ad copy and calls-to-action targeted to your persona are key. You'll also learn where the LinkedIn Ads platform is headed and how best to keep abreast of changes.

Previous Episode

LinkedIn | Measure and Master Engagement with Scott Ingram

What are best-in-breed sales and marketing people doing to engage and grow their LinkedIn networks? It all starts with understanding a simple, meaningful metric. Scott Ingram is a busy guy. He hosts three marketing and sales-focused podcasts, has authored three books, and holds down a quota-carrying day job as a Relationship One Account Director. Lately though, he's gotten a lot of attention due to his LinkedIn Sales Stars list and companion ebook, Finding Sales Success on LinkedIn. As you might imagine, this episode is full of LinkedIn tips. That being said, the way Scott went about tapping top performers for their knowledge and networks in order to create value for himself, the participants, and the consumers of that content is nothing short of content marketing star performance.

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LinkedIn | High-Performing Campaigns with Erin Moore

A whooping 88% of technical buyers find LinkedIn valuable, so it is no surprise that TREW Marketing clients are seeing success leveraging the platform as part of their marketing strategy. On this episode of our March LinkedIn Miniseries, TREW Marketing Account Director Erin Moore walks me through specific examples of how TREW clients have seen success leveraging LinkedIn. Each client's business is different and so are their goals, including start-up disruptor looking to educate the market on a new way of designing a product, an electronic components supplier using a meaty white paper to generate leads, and an engineering association running a contest to improve of their dataset storage solutions. For each example, Erin outlines the campaign goals, calls-to-action, and results achieved. We also touch on other LinkedIn success in sales and recruiting.

Erin provides specific examples of budget spend, leads generated, and cost per lead which can be helpful datapoints when approaching your first/next LinkedIn Ad campaign. She also offers advice on how to make sure your investment pays off.