6. Be the First, Best or Different - Five Elements of Great Content Strategy

10/16/19 • 17 min

Everyone has content ideas. But how to execute them and how to make content work, as a source of brand awareness or lead generation, is a whole other ball game. How do you know where to start? How do you know that what your writing is the right thing? How can you improve as a writer and increase your engagement? All of which, I discuss in this week's (solo) episode, covering the five elements I believe will make your content strategy more refined and better performing.

Previous Episode

5. Design Mentality Is Giving a Strong & Lasting Story - Creative Director at The Wern, Hadrien Chatelet

In this episode I chat to Hadrien Chatelet, Creative Director at The Wern and champion of entrepreneurs everywhere who have the creativity, but maybe not the tools, to brand their businesses.

In it, we discuss Hadrien's background, from being spotted while creating street art, to working for the French version of John Lewis and going on to manage a team at global agency Endeavour (now IMG) and how redundancy made him realise he wanted to give back.

We chat about his role today, as Creative Director at The Wern and how this involves helping with product design, courses, branding and especially social media content.

Hadrien tells how rewarding he finds being able to give entrepreneurs, who are often naturally creative, the tools to create design content themselves. Also, his philosophy that regardless of size, everyone deserves the right branding experience and designs that matter and follow the purpose and stories of the entrepreneurs creating them.

We discuss if it's easier to market a product business, as opposed to a service-based one (spoiler: it's not) and why good design starts with questions and understanding your true purpose.

This is a very inspiring chat about all things design and I hope you get as many takeaways from it as I did. You can find out more about The Wern by visiting thewern.com and you can find the full show notes, including links to Hadrien's design course and the Hype Yourself book, at bethgladstone.com.

Next Episode

7. Brands Want to Partner - When You Find the Story - Drew Collins, Brand Partnerships Director at The Tab

Drew Collins is someone who proves that anything is possible if you just set your ambitions high enough. Starting out in a career in music, which led to a career in media, Drew is now the Brand Partnerships Director at student news site The Tab and has worked at some of the most ardent publishers of this century, like Unilad. In this episode we take a deep look at brand partnerships - their power, why they’re valuable and how brands can tap into the value to increase their consumer base. Drew explains why finding the middle ground between the objectives of the brand and the editorial tone of voice of the publisher, is what leads to great success. With insight into some of his seriously creative partnerships to date, like Unilad and North Face who built a pop-up store at the top of a mountain. Drew is ambitious and passionate about his mission to produce the best content possible for consumers and I loved this insight into his world. I hope you enjoy this episode and would love to hear your feedback! Connect with Drew more by searching for Drew Collins on LinkedIn and find out more about The Tab at thetab.com.