
Ditching Client Work and Going All-In on Courses with Shannon Mattern
03/31/20 • 24 min
#33: Shannon Mattern, host of the popular Pep Talks for Side Hustlers podcast, shares how she was able to stop relying on client work to support her business and instead double down on selling her own products and courses.
If you’ve been trying to figure out how to make the same transition of trading time for dollars with client work to building more passive income with courses and affiliate marketing, then definitely give this episode a listen.
Show notes and episode transcript at contentheroes.com/33
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#33: Shannon Mattern, host of the popular Pep Talks for Side Hustlers podcast, shares how she was able to stop relying on client work to support her business and instead double down on selling her own products and courses.
If you’ve been trying to figure out how to make the same transition of trading time for dollars with client work to building more passive income with courses and affiliate marketing, then definitely give this episode a listen.
Show notes and episode transcript at contentheroes.com/33
☝️ Get a FREE copy of THE Content Marketing Book of the Year!
Join Content Heroes Podcast Community
☝️Join our community for more resources, behind-the-scenes, and connect with other Content Creators.
Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
Previous Episode

How to Become Micro Famous with Matt Johnson
#32: Matt Johnson, agency owner and author of the book Micro Famous, shares how to become famously influential to the right people so you can build a highly profitable business without building a massive audience.
Matt also explains why podcasting is such a great strategy for attracting high end clients and how influence is the missing link between content and sales.
If you own a service-based business and you’re looking to get more leads from your content and close more sales, then this episode is for you.
Show notes and episode transcript at contentheroes.com/32
☝️ Get a FREE copy of THE Content Marketing Book of the Year!
Join Content Heroes Podcast Community
☝️Join our community for more resources, behind-the-scenes, and connect with other Content Creators.
Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
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#34: Brian Fanzo, digital futurist and host of the podcast iSocialFanz, shares his journey of building a massive online following and becoming a highly sought after speaker by being unapologetically himself.
This episode is jam packed with valuable takeaways as Brian talks about what’s no longer working when it comes to online business, why his podcast listeners give him the strongest hugs, and what to the future of digital looks like in 2020 and beyond.
Show notes and episode transcript at contentheroes.com/34
☝️ Get a FREE copy of THE Content Marketing Book of the Year!
Join Content Heroes Podcast Community
☝️Join our community for more resources, behind-the-scenes, and connect with other Content Creators.
Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
Content Heroes - Ditching Client Work and Going All-In on Courses with Shannon Mattern
Transcript
Marketing is easy because it really has nothing to do with you. And when I see people spending so much time trying to perfect their brand and have everything look perfect and they're not really ever putting anything out there, you're doing a disservice to the people that you're helping. They really just need your message. And so I would just say to anyone who is just getting started is to just start. You're going to do so much better if you just st
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