Content, Briefly - Ten Speed: Ryan Sargent's system for content at scale

Ten Speed: Ryan Sargent's system for content at scale

04/22/24 • 35 min

In this episode of Content Briefly, we’ve interviewed Ryan Sargent, VP of Content and Strategy at Ten Speed, and discussed his experience overseeing content production for an agency, thoughts on Ten Speed’s content strategy, and more.

This episode is brought to you by our friends at uSERP. Learn how uSERP helped monday.com SEO traffic grow by 1,570% (free training).

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Timestamps:

00:00 Intro

02:27 Who is Ryan Sargent?

02:52 Ryan’s background.

04:02 What is Ten Speed?

06:38 In-house vs. agency experience.

10:03 Ryan's reflections on changes in content marketing.

13:21 Strategic partnerships with agencies.

15:30 Content reporting and recommendations.

17:10 Numbers vs. narrative in content reporting.

19:31 Redefining content marketing.

21:37 Enhancing content quality through strategic briefing.

25:35 Tools for building a content system.

28:47 Tips for being a good content agency customer.

32:00 What to expect from Ryan and Ten Speed.

34:25 Learn more about Ryan and Ten Speed and get in touch.

35:22 Outro

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Useful Links:

Ten Speed Website: https://www.tenspeed.io/

Ryan on LinkedIn: https://www.linkedin.com/in/ryan-sargent-5a455511a/

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Stay Tuned:

► Website: https://www.superpath.co/

► YouTube: https://www.youtube.com/@superpath

► LinkedIn: https://www.linkedin.com/company/superpath/

► Twitter: https://twitter.com/superpathco

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Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

This episode is brought to you by our friends at uSERP. Learn how uSERP helped monday.com SEO traffic grow by 1,570% (free training).

************************

Timestamps:

00:00 Intro

02:27 Who is Ryan Sargent?

02:52 Ryan’s background.

04:02 What is Ten Speed?

06:38 In-house vs. agency experience.

10:03 Ryan's reflections on changes in content marketing.

13:21 Strategic partnerships with agencies.

15:30 Content reporting and recommendations.

17:10 Numbers vs. narrative in content reporting.

19:31 Redefining content marketing.

21:37 Enhancing content quality through strategic briefing.

25:35 Tools for building a content system.

28:47 Tips for being a good content agency customer.

32:00 What to expect from Ryan and Ten Speed.

34:25 Learn more about Ryan and Ten Speed and get in touch.

35:22 Outro

************************

Useful Links:

Ten Speed Website: https://www.tenspeed.io/

Ryan on LinkedIn: https://www.linkedin.com/in/ryan-sargent-5a455511a/

************************

Stay Tuned:

► Website: https://www.superpath.co/

► YouTube: https://www.youtube.com/@superpath

► LinkedIn: https://www.linkedin.com/company/superpath/

► Twitter: https://twitter.com/superpathco

************************

Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

Previous Episode

An inside look at Ross Simmonds' new book: Create Once, Distribute Forever

In this episode of Content Briefly, we’ve interviewed Ross Simmonds, Founder & CEO at Foundation Marketing, and discussed his new book, content distribution, thoughtful perspectives on B2B content marketing, and more.

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Timestamps:

00:00 Intro

01:44 Launch of the ‘Create Once, Distribute Forever’ book.

02:45 Why did Ross write a book now?

04:17 Focused on story distribution.

05:36 Blurred lines between content marketing for B2B and B2C.

07:18 Befenits of communities.

14:07 Constraints on content distribution.

19:03 Understanding the fundamentals of content marketing.

23:51 Meta process of writing a book.

32:21 Learn more about Ross and Foundation and get in touch.

33:38 Outro

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Useful Links:

Foundation Website: https://foundationinc.co/

Ross Book: https://rosssimmonds.com/book/

Ross on LinkedIn: https://www.linkedin.com/in/rosssimmonds/

Ross on Twitter: https://twitter.com/TheCoolestCool

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Stay Tuned:

► Website: https://www.superpath.co/

► YouTube: https://www.youtube.com/@superpath

► LinkedIn: https://www.linkedin.com/company/superpath/

► Twitter: https://twitter.com/superpathco

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Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

Next Episode

Some Good Content: John Bonini on building a great content brand

In this episode of Content Briefly, we’ve interviewed John Bonini, Founder of Some Good Content, and discussed what it takes to build a great content brand, insights from his consulting experience, why his newsletter is a must-read for content enthusiasts and more.

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Timestamps:

00:00 Intro
01:28 The origin of the Louder Than Words podcast.

03:48 Building a personal brand on the side.

06:59 John’s background.

15:15 Learnings from leading marketing at Databox.

22:27 How Some Good Content Company came about.

25:32 Knowledge sharing and consulting.

27:30 How industry changes affect companies’ content programs.

31:46 Does the Content Brand framework change?

34:37 Coaching vs execution.

37:46 Learn more about John and Some Good Company and get in touch.