You Probably Weren't Hit By an Algorithm Update

10/06/21 • 13 min

Content and Conversation: Organic Growth Insights from Siege Media

Show Notes:

00:20: Drew coins the term “algo-holic”
00:30: Why you probably weren’t hit by an algorithm update
2:01: How brands with good reputations can disrupt your space
2:50: Measuring competitive research effectively
4:20: How to understand the biggest players via keyword research
5:58: Why monetization models play a part
6:52: Acquisitions in your industry vs. ranking longevity
10:20: The importance of homepage link velocity
11:37: Why following Google’s updates is still important

Show Links:

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Show Notes:

00:20: Drew coins the term “algo-holic”
00:30: Why you probably weren’t hit by an algorithm update
2:01: How brands with good reputations can disrupt your space
2:50: Measuring competitive research effectively
4:20: How to understand the biggest players via keyword research
5:58: Why monetization models play a part
6:52: Acquisitions in your industry vs. ranking longevity
10:20: The importance of homepage link velocity
11:37: Why following Google’s updates is still important

Show Links:

Previous Episode

Why You Can't "Test" Content Marketing

Show Notes:

0:53: The philosophy behind testing content marketing
1:39: Why we don’t do short engagements
2:25: How building a recognizable brand plays a part
3:03: Best-in-class content = time
3:44: The timeline from first day of engagement to ranking page 1
6:19: Difference in timeline for a low-authority website
7:36: How to deal with clients new to content marketing
8:58: Case study examples
10:24: Why six months is the magic number
11:01: How you know your content isn’t working

Show Links:

Next Episode

Representation in Design and Content Marketing

Show Notes:

00:14: Drew welcomes new guests to the podcast: Giselle Matz, Graphic Designer; Darin Lammers, Art Director; and Cara Brown, Associate Director of Brand Strategy
00:56: Why Darin created an agency-wide presentation on “Representation in Design”
2:06: How Giselle’s Instagram has become a platform for inclusion and diversity
3:01: Checking the biases of your business and colleagues
4:33: How to combat fear of representing things “wrong”
6:50: The importance of keeping others accountable
8:13: What to do when clients give pushback
11:44: How “checking boxes” for diversity can result in tokenism
12:31: Designing “real” people and why representation is more than just race
14:47: Giselle’s inspiration for illustration and graphic design
15:44: Why audiences are supporting businesses they believe in
16:10: How to improve your content marketing through writing
17:10: Improve your education on representation internally first
17:33: Supporting the greater good is good for business
17:50: Closing thoughts and resources

Show Links: