Representation in Design and Content Marketing

11/01/21 • 19 min

Show Notes:

00:14: Drew welcomes new guests to the podcast: Giselle Matz, Graphic Designer; Darin Lammers, Art Director; and Cara Brown, Associate Director of Brand Strategy
00:56: Why Darin created an agency-wide presentation on “Representation in Design”
2:06: How Giselle’s Instagram has become a platform for inclusion and diversity
3:01: Checking the biases of your business and colleagues
4:33: How to combat fear of representing things “wrong”
6:50: The importance of keeping others accountable
8:13: What to do when clients give pushback
11:44: How “checking boxes” for diversity can result in tokenism
12:31: Designing “real” people and why representation is more than just race
14:47: Giselle’s inspiration for illustration and graphic design
15:44: Why audiences are supporting businesses they believe in
16:10: How to improve your content marketing through writing
17:10: Improve your education on representation internally first
17:33: Supporting the greater good is good for business
17:50: Closing thoughts and resources

Show Links:

11/01/21 • 19 min

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