Interactive Content: Everything You Need to Know

06/06/22 • 17 min

Content and Conversation: Organic Growth Insights from Siege Media

Show Notes:

00:15: Why we recommend interactive content
1:31: What are the cons of interactive content?
2:16: If Google is building the same tools in the SERP, is it worth it?
3:44: How to think about the calculator itself, what to consider
4:25: Positive outcomes we've seen through passive link strategy
6:56: Other examples of interactive content
8:48: Why time to value is important
10:34: The repurposing codebase is beneficial
12:45: When content uses "calculator" without the calculator
13:45: How we think of bottom-funnel pages and calculators
15:30: Ideal structure for calculators
16:28: Final thoughts

Show Links:

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Show Notes:

00:15: Why we recommend interactive content
1:31: What are the cons of interactive content?
2:16: If Google is building the same tools in the SERP, is it worth it?
3:44: How to think about the calculator itself, what to consider
4:25: Positive outcomes we've seen through passive link strategy
6:56: Other examples of interactive content
8:48: Why time to value is important
10:34: The repurposing codebase is beneficial
12:45: When content uses "calculator" without the calculator
13:45: How we think of bottom-funnel pages and calculators
15:30: Ideal structure for calculators
16:28: Final thoughts

Show Links:

Previous Episode

Why We Stopped (Most) Manual Link Building After 1M+ Emails

Show Notes:

00:44: Our transition from manual to passive link building strategy
2:45: Examples of passive link topics
3:23: How newer authority websites can execute
4:36: Hammer vs. power tool strategy
6:22: Passive link strategy = higher authority on average
7:28: The importance of internal linking
8:06: Interactive content, why high-quality content is necessary
8:54: Why the domain rating of passive link strategy skews higher
10:36: Pros vs. cons
12:14: How to achieve success, our process breakdown

Show Links:

Next Episode

How Quality Grew Launch That to $86M in Traffic Value w/ David Palombo

Show Notes:

00:12: Welcome, David Palombo, President and COO of Launch That. Brands include: Asbestos.com, Retireguide.com, Drugwatch.com, Annuity.org, Consumernotice.org
1:39: Launch That’s content creation process with E-A-T in mind
5:53: Balancing high-quality content and scale for content creators
8:09: How to separate ownership, performance across team members
9:10: Procuring experts for content review
14:26: How to motivate link builders
17:52: The difficulty of generating links, shift towards passive links
18:27: The biggest motivators for content creators
20:53: Annuity.org’ link-building element, “Cite Us” and its benefits
23:14: Why authority is key for passive links
24:55: How Launch That uses feedback CTAs
30:07: What lift or data does “Cited Research Articles” show?
32:35: Breakdown of David’s team, what “lateral roles” means
36:09: The ideal process for writers
38:31: What is Launch That excited about?