Empathy-Driven Marketing: How Brandon Falcon Built a SaaS Growth Empire

In this episode of Consulting Spotlight, we sit down with Brandon Falcon, founder of Falconics, who transformed his $1,000 startup into a leading marketing agency specializing in empathy-driven approaches for B2B SaaS companies. Starting in 2014 with web design and social media, Brandon evolved his company into a powerhouse that helps software founders connect authentically with their target audience.

Brandon shares his journey from serving local businesses to partnering with Fortune 500 marketing agencies, ultimately finding his sweet spot in the B2B SaaS space. He reveals how his agency helps founders move beyond feature-focused messaging to create emotional connections that drive long-term customer relationships.

Key Discussion Points:
- The evolution from local marketing to B2B SaaS specialization
- Implementing the "60 conversations in 60 days" methodology
- Transforming technical features into emotional benefits
- Building trust through founder-led customer conversations
- Converting one-on-one feedback into scalable marketing strategies
- Increasing customer engagement from 5 to 13 conversations per week
- Developing VIP setup processes for customer retention
- Balancing funded startups vs. bootstrapped founders
- Creating authentic dialogue with ideal customer profiles
- Understanding micro-metrics in decision-making processes

Subscribe to Consulting Spotlight on your favorite podcast platform and visit softwareoasis.com/subscribe for our bi-weekly newsletter delivering exclusive insights, trends, and analysis that will propel your consulting career forward.

Creators & Guests

• Brandon Falcon - Guest
• Michael Bernzweig - Host

-> Strategic Consulting Partnerships: Live Q&A Webinar Today!

• Consulting Firms: End Cold Outreach Today. Learn to generate warm introductions now.
• Strategic Consulting Partnerships: Live Q&A. Learn to build referral networks.
• Instant Networking Today: Streamline your pipeline with qualified referrals.
• Target 25+ Consulting Categories: Learn to generate warm referrals from strategic partnerships with top AI, cybersecurity, marketing, firms and more.
• Register Now (Webinar Today) https://www.softwareoasis.com/gold

-> Career Stalled?

• Earning $40K-$90K+ in tech is possible. Explore 10 in-demand career paths with 1M+ job openings.
• Fast-track tech career courses – no experience or degree required!

Start Free Course https://softwareoasis.com/start-free-course

-> Subscribe to our Fan Newsletter and Get ahead in your B2B tech career.

Weekly data, trends, analysis, interviews, and insights to your inbox every Tuesday. Unsubscribe at any time.

https://softwareoasis.com/newsletter

-> Join our Patreon

https://softwareoasis.com/patreon

What can you expect from our Patreon?

By becoming a patron, you're investing in your own success and unlocking a range of exclusive benefits, including:

• Exclusive Content: Bonus episodes, extended interviews, behind-the-scenes content, and early access to recordings.
• Direct Influence: Suggest topics, ask questions for guests, and participate in polls to shape the future of the podcasts.
• Personalized Advice: Patrons get access to group Q&A sessions with me, Michael Bernzweig.
• Community Access: Join a private channel to connect with other listeners.
• Software Oasis Free Course Access: Get access to one free course from Software Oasis's trending tech and career courses, valued at $249 to $399.
• Weekly Fan Newsletter: Packed with exclusive insights, updates, and curated resources.