#50: Work Hard and Be Nice w. Sam Dancer

In 2011, Dr. Aaron Hinde left his lucrative $350k a year sports chiropractic practice to push the chips “all in” with business partner and fellow Santa Cruz native Orion Melehan to enter an industry with a failure rate of 99%...the beverage industry. With zero beverage experience and high hopes of creating the next Billion dollar beverage brand, he moved his family off the grid...literally. With two kids he downsized his life to live in a 400 sq. foot home with no power and no income. Obsessed with producing high quality, efficacious, and niche functional lifestyle drinks to replace the high sugar, high caffeine and artificially laden energy and “sports” drinks, LIFEAID garnered tremendous traction with CrossFitters and Spartan Racers concerned about clean recovery with their FITAID sku. Today, the entire LIFEAID line of FITAID, FOCUSAID, PARTYAID, LIFEAID, IMMUNITYAID, CBD, and GOLFERAID continue to dominate niche markets as well as garnering significant traction in conventional channels such as Whole Foods, Sprouts, Safeway, Kroger, Walmart, CVS, HEB, Vitamin Shoppe and GNC among many others. LifeAID products are currently sold in tens of thousands of accounts, have 550,000+ active engaged followers on social media, and was ranked in the Inc 500 fastest growing companies in the US three years in a row. Aaron obtained his BA in Economics from Saint Vincent College with a minor in international business and his Doctor of Chiropractic from Palmer College of Chiropractic. He practiced in Santa Cruz, CA for 10 years. In 2008, Aaron was elected to serve as a trustee on the Santa Cruz County Board of Education. He was re-elected in 2010. He has since sold his practice and given up politics to focus on making LIFEAID a household name. Aaron is married to his beautiful wife Ramah of 17 years and has two children, 15 y.o. Trinity and 13 y.o. Bronson who are the company’s biggest advocates.

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