Connect the Dots Video Marketing Podcast

Being new to creating video is no different than being new to starting your own business.

Well, maybe it's a little different.

Creating videos with YOU as the brand - or face of the business - means being vulnerable. That's hard for most of us.

And when we're vulnerable and not sure what or how to create a video mistakes are bound to happen.

The good news is - each is easily correctable! Here are the 3 mistakes I often see new video creators make. Listen to the episode to learn how to correct each one.

1. They don't look at the camera - they look at their reflection.
2. They are monotone.
3. They create one, long, continuous video (especially the long form videos)

Do any of these sound (or look) familiar to you? If you are making any of these - or know someone who is - listen to or share this episode.

Even if you're experienced, #3 will be a good listen.

For more video tips, content ideas, how-to's and information on creating videos for your business, SUBSCRIBE to my YouTube Channel. Use the new feature and search for my handle name: @vickioneill

You can also follow me on LinkedIn for the same content plus networking.

If you want to get started with video but don't know where to begin or what type of videos to create, take my Video Creator Quiz to discover your Creator Archetype: https://www.vickioneill.com/quiz

The recession is officially upon us - the US has experienced two concurrent quarters of a negative GDP which is how we can officially say we're in a recession.

Most people go gloomy and have bad thoughts about a recession then start reacting - cutting marketing, cutting employees and indirectly cutting customers. No one talks about what you might consider - or do - before cutting, cutting and more cutting.

Instead, consider re-evaluting your business from a high level. Ask yourself: what can I do to ride the wave of this recession so I can come out the other side better AND ahead of my competition?

In this episode of Connect the Dots, I review 3 things you can do right now and take steps toward keeping your business thriving even during a recession.

Let's connect on LinkedIn if we aren't already:

https://www.linkedin.com/in/vickioneill/

Have you been wondering why you should be on TikTok?

Afterall, there are so many people talking about it - but you just don't "get" what the big deal is.

Isn't it just a bunch of teenagers dancing and lip syncing?

No, not it's not.

There are professional, serious and non-dancing creators on TikTok, too. Those are the people I work with :)

And the number of professional creators continues to rise!

The question now is: are you going to be the first in your industry to start creating videos on TikTok - and attract prospects away from your competitors?

The decision is yours! I'm here when you're ready to take that first step.

I share TikTok stats and reasons why and how you should be creating videos on TikTok (I mean, who can't create a 6 second video - even off camera?!)

If you want to follow me and see how I'm doing it - on and off camera - and learn tips and tricks with how to use TikTok (and Instagram Reels and YouTube Shorts), here are my links to follow me:

https://www.tiktok.com/@vickioneill4 https://www.instagram.com/vickioneill/ https://youtube.com/vickioneill

Comment on a video with a question or send me a DM with a question. I'm here to help you create short form video content on the platform you choose.

You can plan, get everyone involved, set goals and still not have everything go as planned - including meeting the goals you set.

In this final part of a 5-part SPECIAL series, Theresa Francomacaro and I review the marketing audit, evaluate why the results we anticipated didn't come to fruition and next steps for Why Story Works.

All links mentioned in this episode as well as the other 4 are included in the show notes for this episode which is episode #150 of Connect the Dots at https://www.vickioneill.com/part5

Grab your spot for a 90-minute VIDEO MARKETING STRATEGY session and get your video in place before the holiday chaos, end of year craziness and New Year's resolutions are upon us.

By the end of this 90-minutes with me, you'll have a complete video marketing strategy that will give you topics, platforms, hooks and CTAs that will get you more visibility, conversion and the ultimate goal - SALES.

To secure a limited spot for yourself, apply at https://www.vickioneill.com/strategy

Vicki compares how divergent Marketing and Sales compares to Divergent the movie and Factions. Having crossover and alignment between these two areas of expertise adds value to the entire organization where everyone benefits. Be Divergent. Be the change.