How a Personal Brand Strategy creates more ease in your business
04/14/25 • 23 min
Welcome to episode five of the Confidently Visible Podcast! Today, we’re tackling a common challenge for business owners—how to create a personal brand strategy that makes marketing easier and more effective. If you’ve ever found yourself second-guessing your content, feeling overwhelmed, or wondering if you can just outsource your personal brand, this episode is for you.
What you’ll learn in this episode:
- Why you can’t outsource your personal brand
- The power of personal branding in business growth
- How service-based business owners use personal brands to build trust
- The key to ease—developing a clear personal brand strategy
Connect with Bec on Instagram, LinkedIn and Facebook and subscribe to get your free copy of Personal Brand Building for Business to scale your online service-based business using your personal brand at becsands.com/personalbrand.
Welcome to episode five of the Confidently Visible Podcast! Today, we’re tackling a common challenge for business owners—how to create a personal brand strategy that makes marketing easier and more effective. If you’ve ever found yourself second-guessing your content, feeling overwhelmed, or wondering if you can just outsource your personal brand, this episode is for you.
What you’ll learn in this episode:
- Why you can’t outsource your personal brand
- The power of personal branding in business growth
- How service-based business owners use personal brands to build trust
- The key to ease—developing a clear personal brand strategy
Connect with Bec on Instagram, LinkedIn and Facebook and subscribe to get your free copy of Personal Brand Building for Business to scale your online service-based business using your personal brand at becsands.com/personalbrand.
Previous Episode
Strategy, structure, repetition: the secret to strong business foundations
Welcome to episode four of the Confidently Visible Podcast! Today, we’re diving into the three essential elements that create a strong foundation for long-term business success: strategy, structure, and repetition. These key elements have not only shaped my work with global and national brands but also helped the women entrepreneurs I mentor build their personal brands and become confidently visible.
What you’ll learn in this episode:
- Why strategy is essential for alignment and measurable results.
- How structure creates consistency, trust, and efficiency.
- The power of repetition in refining and optimising success.
- Practical ways to strengthen your business foundations.
Connect with Bec on Instagram, LinkedIn and Facebook and subscribe to get your free copy of Personal Brand Building for Business to scale your online service-based business using your personal brand at becsands.com/personalbrand.
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