Episode 23: Is Facebook Marketing Over? Plot Twist....

Today's episode of Confessions From the Home Office takes a look at the state of Facebook marketing and whether it's still relevant for businesses in 2025.

Key Stats

• Facebook has over 3 billion monthly active users
• Meta apps (including Instagram, Messenger, WhatsApp) have 3.3 billion daily users!
• About 50% of Facebook content shown is now from non-connected sources (similar to TikTok's For You page)

What's Working on Facebook Short-Form Videos (Reels)

• 90-second video format
• Best practice: Create in Instagram first, then cross-post to Facebook
• More features and intuitive editing in Instagram
• Need strong hooks in first 3 seconds

Example Hooks:

• "You've been doing your social media wrong this whole time"
• "The secret to being your own boss that nobody talks about"
• "I tested this AI tool for 30 days and you won't believe what happened"
• "This 10-second hack will change how you schedule your social media"
• "What other marketing consultants don't want you to know"

Text Posts with Colored Backgrounds

• Stand out in the feed
• Use emojis for added attention
• Recommended frequency: 1-2 times per week

Stories

• Effective for staying top of mind
• May not perform as well as Instagram Stories
• Still valuable for brand visibility

Changes in Analytics

• Video views now counted after one millisecond (previously 3 seconds)
• Important to consider this when evaluating performance metrics
• Focus on private message shares (DMs) as key engagement metric

Meta AI Features

• Comment summarization for long threads
• Ad headline generation
• Improved copy suggestions
• Better audience targeting through Advantage plus feature
• A/B testing capabilities between human and AI-written content

Key Recommendations

1. Create shareable content
2. Keep content authentic and human
3. Don't abandon existing Facebook presence
4. Utilize AI features while maintaining authenticity
5. Focus on building engagement through DM shares

Contact Information

Email:[email protected] with questions or if you have a topic you want Wendi to cover on future episodes!

Sponsored Message From We the Patriots Shop:

Did you know that over 60% of the price you pay for consumer goods does not add any value to you as a consumer? This is because billions of dollars are spent every year on advertising, distribution, and big box stores. However, there is a company that invests this money in better and safer ingredients.

These products are safer and affordable alternatives, which can help your family's budget.

This US-based manufacturer attracts around 20 thousand new shoppers each month who switch from big-box stores, seeking better and healthier products while supporting a more sustainable economy. Join the movement and find out why over 2 million monthly shoppers have already switched away from big-box stores! Visit: https://www.wethepatriotsshop.com/america

to learn more!