In this episode, Erica and Chris discuss:
- The benefit of utilizing popular keyword term searches.
- The benefit and downfall of your product on search engine placements.
- Optimizing a search through names, content, and questions.
- The importance of the product distribution strategy.
Key Takeaways:
- It’s beneficial to work with amazon instead of competing with them.
- Ways to increase your SEO: buy the URL, utilize high-quality backlinks (a link from another site to your site, a.k.a link juice.
- Utilize descriptive product names to work to your search advantage.
- Reverse engineer your search strategy. Ask yourself how someone would find your product or organization?
"There are 4-5 Billion questions asked to search engines every day." — Chris Dickey
About Chris Dickey: Chris’s Career has spanned publishing, in-house marketing direction, public relations, and software development. Chris is the owner and founder of Purple Orange Brand Communications, a boutique PR agency that produces small-batch high-quality brand communications mixed with creativity, modern mediums, and a respected authentic voice. Chris has helped dozens of brands go from small business to national sensation - most recently spearheading the PR behind the newly established non-profit Climate Neutral (Named a 2020 “World Changing Idea” by Fast Company Magazine).
In 2019 Chris took this strategy a step further by founding Visably – a new marketing / PR SaaS platform that audits search results for brand mentions. He also will introduce us to a new term link juice.
Try out the Wordifier FREE to see if you should stop using a word, use it with caution, or use it all you want? http://www.claxonmarketing.com/wordifier/
Mentioned:
Connect with Chris Dickey:
Twitter: @visably_seo
Website: visably.com
LinkedIn: Chris Dickey
Email: [email protected]
CONNECT WITH ERICA:
Website: http://www.claxonmarketing.com/about-erica/
http://www.claxonmarketing.com/
http://claxonuniversity.com/
http://www.wordifier.com
Twitter: https://twitter.com/ClaxonMarketing
Vimeo: https://vimeo.com/claxonuniversity
LinkedIn: https://www.linkedin.com/in/ericamillsbarnhart/
Email: [email protected]
08/10/20 • 46 min
Episode Comments
0.0
out of 5
No ratings yet
eg., What part of this podcast did you like? Ask a question to the host or other listeners...
Post
Generate a badge
Get a badge for your website that links back to this episode
<a href="https://goodpods.com/podcasts/communicate-for-good-112669/chris-dickey-search-engine-visibility-8569002"> <img src="https://storage.googleapis.com/goodpods-images-bucket/badges/generic-badge-1.svg" alt="listen to chris dickey: search engine visibility on goodpods" style="width: 225px" /> </a>
Copy