Chris Dickey: Search Engine Visibility

08/10/20 • 46 min

Communicate for Good

In this episode, Erica and Chris discuss:

The benefit of utilizing popular keyword term searches.
The benefit and downfall of your product on search engine placements.
Optimizing a search through names, content, and questions.
The importance of the product distribution strategy.

Key Takeaways:

It’s beneficial to work with amazon instead of competing with them.
Ways to increase your SEO: buy the URL, utilize high-quality backlinks (a link from another site to your site, a.k.a link juice.
Utilize descriptive product names to work to your search advantage.
Reverse engineer your search strategy. Ask yourself how someone would find your product or organization?

"There are 4-5 Billion questions asked to search engines every day." — Chris Dickey

About Chris Dickey: Chris’s Career has spanned publishing, in-house marketing direction, public relations, and software development. Chris is the owner and founder of Purple Orange Brand Communications, a boutique PR agency that produces small-batch high-quality brand communications mixed with creativity, modern mediums, and a respected authentic voice. Chris has helped dozens of brands go from small business to national sensation - most recently spearheading the PR behind the newly established non-profit Climate Neutral (Named a 2020 “World Changing Idea” by Fast Company Magazine).

In 2019 Chris took this strategy a step further by founding Visably – a new marketing / PR SaaS platform that audits search results for brand mentions. He also will introduce us to a new term link juice.

Try out the Wordifier FREE to see if you should stop using a word, use it with caution, or use it all you want? http://www.claxonmarketing.com/wordifier/

Mentioned:

ClimateNeutral.org

Connect with Chris Dickey:

Twitter: @visably_seo
Website: visably.com
LinkedIn: Chris Dickey
Email: [email protected]

CONNECT WITH ERICA:

Website: http://www.claxonmarketing.com/about-erica/
http://www.claxonmarketing.com/
http://claxonuniversity.com/
http://www.wordifier.com
Twitter: https://twitter.com/ClaxonMarketing
Vimeo: https://vimeo.com/claxonuniversity
LinkedIn: https://www.linkedin.com/in/ericamillsbarnhart/
Email: [email protected]

In this episode, Erica and Chris discuss:

The benefit of utilizing popular keyword term searches.
The benefit and downfall of your product on search engine placements.
Optimizing a search through names, content, and questions.
The importance of the product distribution strategy.

Key Takeaways:

It’s beneficial to work with amazon instead of competing with them.
Ways to increase your SEO: buy the URL, utilize high-quality backlinks (a link from another site to your site, a.k.a link juice.
Utilize descriptive product names to work to your search advantage.
Reverse engineer your search strategy. Ask yourself how someone would find your product or organization?

"There are 4-5 Billion questions asked to search engines every day." — Chris Dickey

Try out the Wordifier FREE to see if you should stop using a word, use it with caution, or use it all you want? http://www.claxonmarketing.com/wordifier/

Mentioned:

ClimateNeutral.org

Connect with Chris Dickey:

Twitter: @visably_seo
Website: visably.com
LinkedIn: Chris Dickey
Email: [email protected]

CONNECT WITH ERICA:

Previous Episode

Brandy Strand: Marketing Nonprofits & the Associations Who Serve Them

In this episode, Erica and Brandy discuss:

The importance of being community-focused.
Developing leadership teams through education and training.
Getting the right mix of soft benefits and hard benefits in association marketing.

Key Takeaways:

Sometimes ideas work out and sometimes they don’t. Use them as an educational experience and move forward.
There's an important distinction between reacting and responding.
Find ways to give both instant and delayed gratification so that people's left brain and right brain are engaged and delighted.
Training and credentialing your staff is vital to help empower them to do even more for others.

"I feel like we can make the world a better place by respecting what others are doing to make the world a better place. And supporting them to do it." — Brandy Strand

About Brandy Strand: Brandy joined the UNA team in November 2018 and is the Director of Community Relationships. She has a Bachelor of Science in Psychology and a Bachelor of Science in Sociology from the University of Utah and is proud to be the first college graduate in her family. Throughout her education and professional experience, Brandy has been dedicated to being a positive impact in the world. Her work in the nonprofit community has led her to her life's passion: making our world a safe and happy one. Prior to joining the UNA team, Brandy managed statewide membership services, created training, managed large events, helped to shape organizational policy, and contributed to strategic planning efforts.

If she is not out in the community connecting and helping, you can find her traveling with her partner and best friend! From road trips to flights around the world, Brandy loves to land in unfamiliar places and then immerse herself in the culture and community.

Try out the Wordifier FREE to see if you should stop using a word, use it with caution, or use it all you want? http://www.claxonmarketing.com/wordifier/

Connect with Brandy Strand:

Twitter: @utahnonprofits
Facebook: Utah Nonprofits
Instagram: @utahnonprofits
Website: UtahNonprofits.org
YouTube: Utah Nonprofits
LinkedIn: Utah Nonprofits Association
Email: [email protected]

CONNECT WITH ERICA:

Website: http://www.claxonmarketing.com/about-erica/
http://www.claxonmarketing.com/
http://claxonuniversity.com/
Twitter: https://twitter.com/ClaxonMarketing
Vimeo: https://vimeo.com/claxonuniversity
LinkedIn: https://www.linkedin.com/in/ericamillsbarnhart/
Email: [email protected]

Next Episode

Maria Ross: The Empathy Edge

Maria Ross is the founder of brand consultancy Red Slice, entrepreneur advisor, and author of multiple books, including her most recent book, The Empathy Edge. Maria chats with Erica about building empathy in the workplace, employee motivation, the importance of taglines, and the importance of listening. The two discuss moving through conflict, building empathy and the practice of being present for yourself and others.

Books Mentioned: The Language of Emotions by Carla Mcklaren, The Art of Empathy: A Complete Guide To Life’s Most Essential Skill by Carla Mklaren.

Connect with Maria Ross:
Twitter: @redslice
Facebook: Red Slice
Instagram: @redslicemaria
Website: red-slice.com
Blog: red-slice.com/blog
YouTube: Maria J Ross
LinkedIn: Maria J Ros

Red-Slice-LLC
Email: [email protected]

Books:

The Empathy Edge

Rebooting My Brain
Connect with Erica Mills Barnhart:

Website: http://www.claxonmarketing.com/about-erica/

http://www.claxonmarketing.com/

http://www.wordifier.com

Twitter: https://twitter.com/ClaxonMarketing

Vimeo: https://vimeo.com/claxonuniversity

LinkedIn: https://www.linkedin.com/in/ericamillsbarnhart/