
Scaling Up: From Single-Family to Multi-Family Investments
09/04/24 • 57 min
Morgan Keim, The "Creative Capitalist", and the managing director of Ocean Ridge Capital, discusses his focus on elevating the standard of affordable housing in America. He shares his strategies for finding undervalued and neglected assets in cash-flowing markets and turning them into high cashflow, high alpha investments. Keim also talks about his journey in real estate, starting with accidental involvement in a property acquisition and gradually building his portfolio. He emphasizes the importance of creative finance and subject-to transactions in his investment approach. Keim also discusses the challenges and opportunities in investing in Cleveland and shares insights into his diverse portfolio. In this conversation, Morgan Keim discusses creative financing strategies in commercial real estate, including subject-to deals and seller financing. He also shares insights on distressed properties and opportunities for investors. The conversation touches on the importance of building a personal brand through social media and the benefits of networking and connecting with others in the industry.
Takeaways
- Elevating the standard of affordable housing is a mission-driven focus in real estate investing.
- Finding undervalued and neglected assets in cash-flowing markets can lead to high cashflow and high alpha investments.
- Creative finance strategies, such as subject-to transactions, can provide tax benefits and shelter cashflow.
- Investing in Cleveland has become more challenging due to tenant-friendly regulations, but opportunities still exist for finding cheap properties with significant yields.
- Building a diverse portfolio with a mix of LP investments, creative finance properties, and unique value-add opportunities can provide a balanced approach to wealth building. Creative financing strategies like subject-to deals and seller financing can be effective in commercial real estate.
- Distressed properties in commercial real estate can present opportunities for investors.
- Building a personal brand through social media can help establish credibility and attract potential partners and investors.
- Networking and connecting with others in the industry can lead to valuable opportunities and partnerships.
Chapters
00:00
Introduction and Background
01:04
Elevating the Standard of Affordable Housing
05:06
Investing in LA Real Estate on Expert Mode
08:50
Raising Money and Taking Action
14:24
Finding Deals and Building a Portfolio
18:20
Balancing Risk and Strategy
23:48
The Power of Creative Finance and Subject-To Transactions
29:00
Insurance for Creative Financing
30:10
Subject-to Deals in Commercial Properties
31:25
Opportunities in Distressed Commercial Properties
33:39
Favorite Techniques for Seller Financing
39:38
Starting in Multifamily and Building a Personal Brand
42:12
Transitioning to Full-Time Commercial Real Estate
48:31
Effects of Building a Social Media Presence
Hope you enjoy & God Bless!
Subscribe to the podcast and connect with us on Instagram and Youtube: @graham_storey and @thejessedurham for more.
Morgan Keim, The "Creative Capitalist", and the managing director of Ocean Ridge Capital, discusses his focus on elevating the standard of affordable housing in America. He shares his strategies for finding undervalued and neglected assets in cash-flowing markets and turning them into high cashflow, high alpha investments. Keim also talks about his journey in real estate, starting with accidental involvement in a property acquisition and gradually building his portfolio. He emphasizes the importance of creative finance and subject-to transactions in his investment approach. Keim also discusses the challenges and opportunities in investing in Cleveland and shares insights into his diverse portfolio. In this conversation, Morgan Keim discusses creative financing strategies in commercial real estate, including subject-to deals and seller financing. He also shares insights on distressed properties and opportunities for investors. The conversation touches on the importance of building a personal brand through social media and the benefits of networking and connecting with others in the industry.
Takeaways
- Elevating the standard of affordable housing is a mission-driven focus in real estate investing.
- Finding undervalued and neglected assets in cash-flowing markets can lead to high cashflow and high alpha investments.
- Creative finance strategies, such as subject-to transactions, can provide tax benefits and shelter cashflow.
- Investing in Cleveland has become more challenging due to tenant-friendly regulations, but opportunities still exist for finding cheap properties with significant yields.
- Building a diverse portfolio with a mix of LP investments, creative finance properties, and unique value-add opportunities can provide a balanced approach to wealth building. Creative financing strategies like subject-to deals and seller financing can be effective in commercial real estate.
- Distressed properties in commercial real estate can present opportunities for investors.
- Building a personal brand through social media can help establish credibility and attract potential partners and investors.
- Networking and connecting with others in the industry can lead to valuable opportunities and partnerships.
Chapters
00:00
Introduction and Background
01:04
Elevating the Standard of Affordable Housing
05:06
Investing in LA Real Estate on Expert Mode
08:50
Raising Money and Taking Action
14:24
Finding Deals and Building a Portfolio
18:20
Balancing Risk and Strategy
23:48
The Power of Creative Finance and Subject-To Transactions
29:00
Insurance for Creative Financing
30:10
Subject-to Deals in Commercial Properties
31:25
Opportunities in Distressed Commercial Properties
33:39
Favorite Techniques for Seller Financing
39:38
Starting in Multifamily and Building a Personal Brand
42:12
Transitioning to Full-Time Commercial Real Estate
48:31
Effects of Building a Social Media Presence
Hope you enjoy & God Bless!
Subscribe to the podcast and connect with us on Instagram and Youtube: @graham_storey and @thejessedurham for more.
Previous Episode

How To Scale in Commercial Real Estate with One of Texas's Best Brokers
Gabriel Rodarte, a Commercial Real Estate Broker and Investor. They discuss Gabriel's journey in the real estate industry, from starting with residential flips to transitioning into commercial real estate. Gabriel shares his insights on scaling his business, building a team, and the importance of time management and outsourcing. He also talks about his current commercial real estate portfolio, which includes mobile home parks, industrial warehouses, and new build projects. In this conversation, Gabriel Rodarte shares his insights on time management, the power of networking, and the importance of building a personal brand in the commercial real estate industry. He emphasizes the need to pivot and adapt in order to stay ahead in the market. Gabriel also discusses the impact of his podcast and Facebook community on his business, highlighting the value of engaging with others and sharing knowledge. He encourages aspiring real estate professionals to jump into commercial real estate if they have a passion for it and to focus on building their network and brand.
Takeaways
- Start with residential flips and use the same marketing skills and techniques in commercial real estate
- Find mentors and build relationships with successful people in the industry
- Outsource tasks and leverage technology to save time and increase efficiency
- Time block and prioritize tasks to focus on high-value activities
- Build a diverse commercial real estate portfolio, including mobile home parks, industrial warehouses, and new build projects Time management is crucial in the commercial real estate industry, and it's important to prioritize tasks and focus on high-value activities.
- Networking and building relationships are key to success in the industry, and social media platforms can be powerful tools for connecting with others.
- Building a personal brand through content creation and sharing knowledge can help establish credibility and attract opportunities.
- Pivoting and adapting to market changes is essential for staying ahead and finding new opportunities.
- Joining a podcast or creating a Facebook community can provide a platform for sharing knowledge, connecting with others, and growing your network.
- Jumping into commercial real estate can be a great choice if you have a passion for it, and it's important to learn as you go and embrace the challenges and opportunities that come with it.
Chapters
00:00
Introduction and Scheduling Challenges
03:11
Gabriel's Background and Entry into Commercial Real Estate
08:48
Scaling and Outsourcing in Commercial Real Estate
12:36
Time Management and Prioritization for Success
19:36
Building a Diverse Commercial Real Estate Portfolio
35:15
Mastering Time Management in Commercial Real Estate
38:10
The Power of Networking and Building Relationships
40:41
Building a Personal Brand in the Commercial Real Estate Industry
43:49
Pivoting and Adapting in a Changing Market
47:58
The Impact of Podcasting and Community Building
54:58
Jumping into Commercial Real Estate: Passion and Persistence
Hope you enjoy & God Bless!
Subscribe to the podcast and connect with us on Instagram and Youtube: @graham_storey and @thejessedurham for more.
Next Episode

He’s Gonna Make $1.8M on His First Commercial Deal...
In this conversation, Jesse, Graham, and Colin discuss Colin's transition from residential to commercial real estate. Colin shares his background in real estate, his experience in residential sales, and his decision to focus on commercial real estate. He also talks about his current portfolio, including residential properties and a 23-unit motel conversion. The conversation covers topics such as cold calling, CRM usage, team building, financing, and the process of converting a motel into long-term apartments. Collin Boyer shares his experience in acquiring a commercial property and the potential value it can generate. He discusses the importance of finding tenants before closing on a deal to ensure cash flow from day one. Collin projects that the property, which was purchased for $900,000, could be worth around $2.7 million once fully leased. He contemplates whether to sell, refinance, or hold onto the property for long-term cash flow. Collin also emphasizes the value of taking action and learning along the way, as well as the benefits of building a local community and personal brand through social media.
Takeaways
- Colin started in a construction family but realized he was more interested in selling real estate than building it.
- He began investing in residential properties and decided to supplement his investment income by becoming a residential broker.
- Colin transitioned from residential to commercial real estate after learning about the potential for higher returns and time freedom.
- He uses cold calling and a CRM to prospect for commercial deals, and he emphasizes the importance of follow-up.
- Colin is in the process of converting a motel into long-term apartments, taking advantage of a lack of housing in the area.
- He plans to hire a property management company to handle the day-to-day operations of the property.
- Colin is considering bringing in partners for the deal and is exploring financing options with local banks.
- The commercial financing process is different from residential financing, as it focuses more on the deal's financials rather than the individual's personal finances.
- Colin's closing period for the motel conversion is approximately two and a half months, during which he plans to start advertising the units for rent. Finding tenants before closing on a commercial property can ensure cash flow from day one.
- Commercial real estate is based on income and can generate significant value.
- Consider the options of selling, refinancing, or holding onto a property for long-term cash flow.
- Take action and learn along the way, rather than waiting to know everything before starting.
- Building a local community and personal brand through social media can attract opportunities in the real estate industry.
Chapters
00:00
Introduction and Background
03:04
Transitioning to Commercial Real Estate
07:32
Prospecting for Commercial Deals
09:22
Converting a Motel into Long-Term Apartments
12:37
Building a Team and Using a CRM
18:07
Exploring Financing Options
19:30
Colin's Current Portfolio
23:23
CapEx and Property Management
26:38
Equity Split and Financing Terms
28:23
Closing Period and Advertising Units
31:14
Maximizing Cash Flow: Finding Tenants Before Closing
32:08
The Potential Value of Commercial Real Estate
33:35
Selling vs Holding: Deciding the Future of the Property
40:58
Taking Action and Learning Along the Way
48:20
Building a Local Community and Personal Brand
Hope you enjoy & God Bless!
Subscribe to the podcast and connect with us on Instagram and Youtube: @graham_storey and @thejessedurham for more.
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