
Michael Gaudet, Exploring the Power of Fractional CMOs in Competitive Marketing
06/11/24 • 60 min
In today’s episode, host Tyler Chisholm is joined by Michael Gaudet, Principal of Eighty Twenty CMO, to discuss the world of fractional work and its unique advantages for businesses and professionals. Michael shares his meticulously developed playbook for launching his business, emphasizing a hyper-niche model and the importance of delivering outsized value in specific use cases.
This episode is sponsored by clearmotive marketing. When it comes to marketing that truly matters to your business, clearmotive is your go-to partner. With a proven track record of more than 15 years, they understand what makes your business tick. Learn more at https://www.clearmotive.ca and discover how clearmotive can help your marketing thrive.
We’re on social media! Follow us for episodes you might have missed and key insights on Western Canada directly on your feeds.
Instagram: https://www.instagram.com/collisionsyyc
LinkedIn: https://www.linkedin.com/company/collisions-yyc
YouTube: https://www.youtube.com/@collisionsyyc
Website: https://www.collisionsyyc.com
Thank you for tuning into Collisions YYC!
Remember to subscribe and follow us on Spotify and Apple Podcasts so you never miss an episode.
If you loved the episode, please leave us a 5-star review and share the show with your friends! These things really help us reach more potential fans and share everything that’s amazing about Western Canada.
We sincerely appreciate your support of our local podcast.
Host links:
Tyler’s website: https://www.tylerchisholm.com
Tyler’s LinkedIn: https://www.linkedin.com/in/tylerchisholm
Guest links:
Michael Gaudet’s LinkedIn: https://www.linkedin.com/in/michaelcgaudet
Eighty Twenty CMO’s Website: https://www.eightytwentycmo.com
Eighty Twenty CMO’s LinkedIn: https://www.linkedin.com/company/eighty-twenty-cmo
Collisions YYC is a Tyler Chisholm original production // Brought to you by clearmotive marketing
In today’s episode, host Tyler Chisholm is joined by Michael Gaudet, Principal of Eighty Twenty CMO, to discuss the world of fractional work and its unique advantages for businesses and professionals. Michael shares his meticulously developed playbook for launching his business, emphasizing a hyper-niche model and the importance of delivering outsized value in specific use cases.
This episode is sponsored by clearmotive marketing. When it comes to marketing that truly matters to your business, clearmotive is your go-to partner. With a proven track record of more than 15 years, they understand what makes your business tick. Learn more at https://www.clearmotive.ca and discover how clearmotive can help your marketing thrive.
We’re on social media! Follow us for episodes you might have missed and key insights on Western Canada directly on your feeds.
Instagram: https://www.instagram.com/collisionsyyc
LinkedIn: https://www.linkedin.com/company/collisions-yyc
YouTube: https://www.youtube.com/@collisionsyyc
Website: https://www.collisionsyyc.com
Thank you for tuning into Collisions YYC!
Remember to subscribe and follow us on Spotify and Apple Podcasts so you never miss an episode.
If you loved the episode, please leave us a 5-star review and share the show with your friends! These things really help us reach more potential fans and share everything that’s amazing about Western Canada.
We sincerely appreciate your support of our local podcast.
Host links:
Tyler’s website: https://www.tylerchisholm.com
Tyler’s LinkedIn: https://www.linkedin.com/in/tylerchisholm
Guest links:
Michael Gaudet’s LinkedIn: https://www.linkedin.com/in/michaelcgaudet
Eighty Twenty CMO’s Website: https://www.eightytwentycmo.com
Eighty Twenty CMO’s LinkedIn: https://www.linkedin.com/company/eighty-twenty-cmo
Collisions YYC is a Tyler Chisholm original production // Brought to you by clearmotive marketing
Previous Episode

Elliot D. Schneier, Insights on Scaling Startups, Market Trends and Mastering Remote Work
In today’s episode, host Tyler Chisholm is joined by Elliott Schneier, COO of Virtual Gurus, to look into the evolving landscape of startup funding, the nuances of remote work, and the strategic growth of tech companies outside traditional hubs. Elliott shares his extensive experience helping founders raise over $750 million in investment capital and discusses the current investor market's shift toward seed and pre-seed funding amidst a cautious venture capital environment. Listeners will gain insights into the operational challenges of scaling businesses, the importance of simplifying user experiences, and the critical need for objective decision-making in entrepreneurship.
This episode is sponsored by clearmotive marketing. When it comes to marketing that truly matters to your business, clearmotive is your go-to partner. With a proven track record of more than 15 years, they understand what makes your business tick. Learn more at https://www.clearmotive.ca and discover how clearmotive can help your marketing thrive.
We’re on social media! Follow us for episodes you might have missed and key insights on Western Canada directly on your feeds.
Instagram: https://www.instagram.com/collisionsyyc
LinkedIn: https://www.linkedin.com/company/collisions-yyc
YouTube: https://www.youtube.com/@collisionsyyc
Website: https://www.collisionsyyc.com
Thank you for tuning into Collisions YYC!
Remember to subscribe and follow us on Spotify and Apple Podcasts so you never miss an episode.
If you loved the episode, please leave us a 5-star review and share the show with your friends! These things really help us reach more potential fans and share everything that’s amazing about Western Canada.
We sincerely appreciate your support of our local podcast.
Host links:
Tyler’s website: https://www.tylerchisholm.com
Tyler’s LinkedIn: https://www.linkedin.com/in/tylerchisholm
Guest links:
Elliot Schneier’s LinkedIn: https://www.linkedin.com/in/elliotschneier/
Virtual Gurus’ Website: https://www.thevirtualgurus.com
Virtual Gurus’ LinkedIn: https://www.linkedin.com/company/your-virtual-gurus
Virtual Gurus’ Facebook: https://www.facebook.com/yourvirtualgurus
Virtual Gurus’ Instagram: https://www.instagram.com/virtuals_gurus
Virtual Gurus’ Twitter: https://www.twitter.com/virtual_gurus
Collisions YYC is a Tyler Chisholm original production // Brought to you by clearmotive marketing
Next Episode

Charles Osuji, Fostering Innovation and Diversity in the Legal Sector: A Journey of Growth and Mentorship
In today’s episode, host Tyler Chisholm is joined by Charles Osuji, the dynamic Managing Partner and CEO of Osuji and Smith Lawyers. Charles shares his compelling journey from Nigeria to Calgary, discussing the challenges of integration for immigrants and his personal battles with imposter syndrome. We'll hear about the value of surrounding oneself with a supportive "tribe," the importance of mentorship, and his innovative Foot in the Door Initiative (FIDI) designed to provide international lawyers with Canadian experience.
This episode is sponsored by clearmotive marketing. When it comes to marketing that truly matters to your business, clearmotive is your go-to partner. With a proven track record of more than 15 years, they understand what makes your business tick. Learn more at https://www.clearmotive.ca and discover how clearmotive can help your marketing thrive.
We’re on social media! Follow us for episodes you might have missed and key insights on Western Canada directly on your feeds.
Instagram: https://www.instagram.com/collisionsyyc
LinkedIn: https://www.linkedin.com/company/collisions-yyc
YouTube: https://www.youtube.com/@collisionsyyc
Website: https://www.collisionsyyc.com
Thank you for tuning into Collisions YYC!
Remember to subscribe and follow us on Spotify and Apple Podcasts so you never miss an episode.
If you loved the episode, please leave us a 5-star review and share the show with your friends! These things really help us reach more potential fans and share everything that’s amazing about Western Canada.
We sincerely appreciate your support of our local podcast.
Host links:
Tyler’s website: https://www.tylerchisholm.com
Tyler’s LinkedIn: https://www.linkedin.com/in/tylerchisholm
Guest links:
Charles Osuji’s LinkedIn: https://www.linkedin.com/in/charles-osuji-a371b465
Osuji & Smith’s Website: https://www.osujismith.ca
Osuji & Smith’s LinkedIn: https://www.linkedin.com/company/eighty-twenty-cmo
Osuji & Smith’s Facebook: https://www.facebook.com/OsujiandSmith
Osuji & Smith’s Twitter: https://www.twitter.com/OsujiandSmith
Osuji & Smith’s Instagram: https://www.instagram.com/osujismithlawyers
Osuji & Smith’s TikTok: https://www.tiktok.com/@osujiandsmithlawyers
Osuji & Smith’s YouTube: https://www.youtube.com/channel/UCg-Xhnn2IofVCEiMmuFgRfg
Collisions YYC is a Tyler Chisholm original production // Brought to you by clearmotive marketing
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