Matteo Violet-Vianello - Founder, Anoma Watch

Explicit content warning

02/26/25 • 50 min

Today’s guest is founder of Anoma Watch, Matteo Violet-Vianello. Anoma isn’t just a watch brand; it’s a daring artistic statement that pushes the boundaries of what a watch can be. With its inaugural creation, the A1, Matteo has seamlessly merged influences as diverse as Charlotte Perriand’s freeform tables, Brancusi’s modernist sculptures, and the natural elegance of primitive tools & river stones. Anoma offers a rare intersection of profound design and accessibility—a gateway for collectors to engage with bold creativity typically reserved for galleries and museums.

But Matteo’s journey to Anoma doesn’t come without tenure. From disassembling vintage watches as a child to handling some of the rarest pieces during his time at Sotheby’s and A Collected Man, he has spent the better part of his life, not only immersed in the craft and culture of watches, but in the most coveted art, design, and architecture. Its these influences that converge in Anoma’s ethos, where the idea always comes first, and reality is bent to bring it to life.
We get a sneak peak into what lies ahead for the brand, the thoughtfulness behind Matteo’s designs, and the evolving role of watches as both art objects and collectibles. So without further adieu, this is Matteo, founder of Anoma Watch, for Collectors Gene Radio.
Anoma Watch - https://anomawatches.com/
Anoma Watch Instagram - https://www.instagram.com/anomawatch
Cameron Steiner - https://www.instagram.com/cameronrosssteiner

Collectors Gene - https://www.collectorsgene.com

Collectors Gene - https://www.collectorsgene.com

Previous Episode

Tom Exton (aka TGE) - Entrepreneur & Influencer

Today I’m sitting down with entrepreneur and influencer, Tom Exton, otherwise known online as TGE. Tom first made waves when he and his twin brother launched a pioneering digital fitness company and while that endeavor introduced him to a massive audience, it was his content on watches & cars that struck a nerve with his following. Over time he’s built a loyal following of hundreds of thousands following his every move in the collector space, and an even more impressive collection.

A true collector at heart, Tom began his journey with watches, starting with brands that resonate with most of the world. But these days, he’s a devoted fan of independent watchmakers, watchmakers who truly push the boundaries of design and craftsmanship. And yes, there’s even a story about acquiring an FP Journe Élégante at a petrol station—a story that sums up his two passions.

When it comes to cars, Tom’s stable is just as impressive. From Porsches, Ferraris, and even a Carrera GT, he’s chased the thrill of the drive and the artistry of design. His latest acquisition though? A jaw-dropping Ferrari 250 Pininfarina—a grail for vintage car enthusiasts everywhere.

Beyond collecting, Tom has turned his passions into business ventures, including a luxury watch giveaway platform and a company producing protective stickers for watches. At the end of the day, Tom brings a unique perspective to the idea of doing what you love. So please enjoy, this is Tom Exton, for Collectors Gene Radio.
Tom Exton - https://www.instagram.com/tge
Grail Watch Club - https://www.grailwatchclub.com/
The Watch Protect Company - https://thewatchprotect.com/
Cameron Steiner - https://www.instagram.com/cameronrosssteiner
Collectors Gene - https://www.collectorsgene.com

Next Episode

Erik Torstensson - Co-Founder, FRAME

My guest today is Erik Torstensson, the visionary co-founder of Frame one of the most influential fashion brands of our time. A true powerhouse in fashion, branding, and creative direction, Erik has redefined modern style, building a brand that embodies effortless sophistication and timeless design. But beyond Frame, Erik is a collector at heart—a lover of art, design, and objects that tell a story.

From childhood curiosities growing up in Sweden to carefully curated pieces of furniture, ceramics, and art, Erik’s collections reflect a deeply personal sensibility rooted in heritage, durability, and sentiment. Whether it’s a Pol Chambost ceramic, a Svenskt Tenn object, or even the custom furniture he designed for Frames stores, everything he surrounds himself with carries meaning. His passion for collecting extends beyond objects—it’s about storytelling, curation, and creating environments that stand the test of time.

We’ll talk about his fascination with auctions, his admiration for Swedish design, and how his personal collecting instincts influence his work. And of course, we’ll discuss one of my favorite Frame collaborations to date—the Ritz Paris collection—and how it captures the essence of timelessness and collectibility.

How does someone like Erik, who has spent his life refining his eye and building one of the world's biggest fashion brands, decide what belongs in his atmosphere? Well, that’s what I wanted to find out. So without further adieu, this is Erik Torstensson, for Collectors Gene Radio.
Frame - https://frame-store.com
Erik's Instagram - https://www.instagram.com/eriktorstensson
Cameron Steiner - https://www.instagram.com/cameronrosssteiner

Collectors Gene - https://www.collectorsgene.com